Representatives from the Department of Tourism have been actively promoting the Territory and its offerings at industry events, trade shows and conferences.
In July, the Department of Tourism joined the National Association of Hispanic Journalists (NAHJ) in Miami to support the organization’s efforts to promote excellence in journalism, while sharing updates and showcasing the cultural attributes of the Virgin Islands.
The USVI had a strong presence at the 5th Annual International Multicultural & Heritage Tourism Summit & Trade Show last month in Miami. The Department participated in panel discussions, attended meetings, networked with delegates and shared USVI culture with attendees.
The USVI participated in CVENT Connect, one of the largest buyer-and-supplier trade shows in Las Vegas. Updates were shared with incentive and group-meeting planners, such as HSMAI (Hospitality Sales and Marketing Association International), and MPI (Meeting Professionals International). The destination also was represented at the Caribbean Meeting & Incentive Travel Exchange in Riviera Maya in August for two days of one-on-one appointments. Strong connections were made with sales organizations such as HPN Global, Altour and Maritz Travel.
Members of the travel industry in the Detroit area joined the U.S. Virgin Islands Department of Tourism for a special presentation about the destination’s recovery and the status of attractions, restaurants and activities this month. Representatives from Delta Air Lines and Delta Vacations also supported the event, which was attended by travel and cruise consultants, meeting planners and media.
The Department of Tourism attended and supported the 43rd annual National Association of Black Journalists (NABJ) convention, held in Detroit from August 1-5. The USVI’s dynamic Spectrum Band was the official house band for this renowned media convention, welcoming participants to the opening ceremony and other events. More than 3,000 media representatives attended the convention.
Earlier this month, St. Thomas chef and professional boxer Julius Jackson shared Virgin Islands cuisine with a group of journalists in New York City as he launched his first cookbook -
My Modern Caribbean Kitchen: 70 Fresh Takes on Island Favorites.
As part of its marketing strategy to invest in sports tourism in the Territory, the Department attended the Rogers Cup Tennis Tournament in Toronto, Canada, this month to build on plans to launch an annual tennis tournament in St. Croix next year.
In Washington, D.C. this month, the Department supported a concert featuring Virgin Islands artist Pressure Busspipe, which was attended by a number of Virgin Islands Tourism Ambassadors in the DMV area.
A representative from the Department of Tourism attended NY NOW to support the efforts of about a dozen vendors from the USVI, who traveled to New York to participate in this wholesale products and innovative designs trade show. The delegation was led by Nadine Marchena Kean of the Virgin Islands Economic Development Authority (EDA) and showcased locally made items, ranging from beauty products to handcrafted art and glass, and tea made from local ingredients.
The Department of Tourism attended the Sunshine Education Summit, an MPI trade show in Jacksonville, Florida. Meeting planners, who attend the show, focus their sales efforts on the Southeast U.S. as well as Puerto Rico and the USVI.
In September, the Department will have a presence at Caribbean Cultural Fest in New York, the SKAL CLUB NJ-based travel agent event, Destination Caribbean in the Bahamas, the Society of Travel Writers Convention in Barbados, Seatrade Cruise Med in Lisbon, and Circle of Sisters Expo in New York.