Life Foundation
Visit the LIFE Foundation website



Each September, the LIFE Foundation coordinates Life Insurance Awareness Month (LIAM). It's an industry-wide educational campaign aimed at encouraging all Americans to take stock of their life insurance needs. The resources on this page are intended to help you put together an effective LIAM marketing campaign. You'll also find tools to help you spread the word internally about the upcoming campaign.


Visit the LIFE Foundation's website to explore all the many resources available.  

Summer Banner 
LIAM Logo2012 Campaign Theme: Life Happens


Life Happens is a reminder that life is unpredictable, and provides our industry with an opportunity to educate people about steps they can take to improve the odds that good things will happen and to guard against the possibility of bad things happening.
Owning life insurance can't prevent a person from dying prematurely, but it can help ensure that loved ones will be provided for financially when that person dies.
LIAM InfoLIAM ToolsLIAM Education
LIAM Marketing  LIAM Fact Sheet  LIAM Article  LIAM Tactics  LIAM Ideas  LIAM Logos
2012 Celebrity Spokesperson


Life Insurance | Buddy 'Cake Boss' Valastro | 2012 Spokesperson
Buddy 'Cake Boss' Valastro is the 2012 LIAM spokesperson! Watch Buddy's inspiring message to the industry and share it with others in your organization to get them thinking about the September campaign.


Buddy's Story 
As a boy, Buddy Valastro's dream was to work alongside his father in the family bakery to help make it a household name. But that dream was blown off course on his 17th birthday. That's the day his father, 54, was diagnosed with lung cancer. He died just three weeks later.


For LIAM 2012, the LIFE Foundation has chosen Life Happens as its organizing theme, and will use it in fun and humorous ways in order to get Americans thinking about the need to plan for life's uncertainties...
with life insurance.



LIAM Flyers


Downloadable Flyers


Click the above link. We encourage you to mail these FREE flyers to clients and prospects with approach letters, or send them as email attachments.


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DAI - Life Brokerage Services
22 South Main Street
Rochester, NH 03867
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