Believing What You Don't Believe
By: Jane L. Risen and A. David Nussbaum
The New York Times
How is it that people can believe something that they know is not true?
For example, Kansas City Royals fans, sitting in front of their television sets in Kansas City, surely know that there is no possible connection between their lucky hats (or socks, or jerseys) and the outcome of a World Series game at Citi Field in New York, 1,200 miles away. Yet it would be impossible to persuade many of them to watch the game without those lucky charms.