Edible-Alpha® Program Manager, Sarah Larson, uses her 15+ years of experience working to sell food to provide this overview on starting or growing your online sales. Sarah has held Sales Management and Operations roles with two national CPG brands, including managing Amazon and Direct to Consumer sites. Additionally, she has supported many other entrepreneurs through sales support and business assistance.
This course covers:
- Three Key Paths to Get Online Sales
- Forming Your Online Strategy
- Logistics and Operations Considerations
- Search Engine Optimization (SEO) and Keywords
- Advertising and Promotion
- Data Collection and Metrics
Note: While this webinar is designed for food businesses, the content is applicable to many products you might be interested in putting online.