Q1-26 bills are available to be paid by January 2nd. As a reminder, PrimeMLS bills individual customers directly and invoices can be paid via the PrimeMLS Dashboard.

We're excited to share that, based on customer feedback, on December 22nd, you'll have the option to pay your PrimeMLS invoices using eCheck (ACH). After clicking into the invoice from the PrimeMLS Dashboard, open the "Select your payment method" drop-down and choose Electronic Check, then enter your checking account details. Note: eCheck will not be available when configuring auto-pay.

You'll notice that the system requires Date of Birth and Driver's License Number. These fields are hardcoded into the third-party software and not controlled by PrimeMLS. We do not need this information to process your payment. To make this easy, we encourage you to enter 01/01/1900 for the date of birth and all zeros for the driver's license number. Rest assured that PrimeMLS does not store or retain the information entered into those fields.

This year, the PrimeMLS Cares Foundation supported numerous individuals and organizations, contributing more than $82,000 in awards. Funding for PrimeMLS Cares is derived from a portion of the revenue collected through rule violations, and we are proud to reinvest those dollars in the PrimeMLS community in meaningful ways. You can contribute here. If you know someone or an organization in need, you can find the application here.

Additionally, PrimeMLS Staff donated $800 for Operation Santa. Thanks to a company match from PrimeMLS we were able to sponsor 16 children in the Concord area! This program, managed by the NH State Employees' Association, ensures gifts are provided to nearly 3000 children in need. Our team sleighed in their donations and shopping - bikes, scooters, and skateboards, plus clothing essentials, dolls, crafts, and more.

As of December 16th, all PrimeMLS customers must have a unique email address. This is particularly relevant for those who use a shared email address, like info@youroffice.com. This small change will help us provide faster support, a smoother billing process, and a more seamless experience across all of our systems and tools.

In your customer profile, accessible via the PrimeMLS Dashboard at www.myprimemls.com, you'll now notice 2 email fields: Customer Subscription Email and Marketing Email.

Customer Subscription Email - Required

• Must be a unique email address, meaning it cannot be used by any other PrimeMLS user
• This will be used for billing notifications and all communication from PrimeMLS.

Marketing Email - Optional

• Can be a shared/team email address - duplicates are allowed
• This email address will display on listings and as your contact information in the MLS software. If left blank, the Customer Subscription Email will be used in the MLS software.

Do you have a shared email address? Update your profile as soon as possible!

1. Log into your PrimeMLS account at www.myprimemls.com.
2. Click "Edit" on the left side in My Profile.
3. Enter your unique email address, like john@myoffice.com, in the Customer Subscription Email field.
4. Enter the shared email address in the Marketing Email field to ensure all listing-related inquiries go to the correct inbox.
5. Click "Update" at the bottom. If you receive an error message, ensure all required fields (like Address at the top of the profile) are completed.

Attention Heads of Office:

When you complete an application for a new or transferring PrimeMLS customer, the "Email" field is required and that functions as the Customer Subscription Email. Use the "Marketing Email" field for shared email address or whatever email address should be displayed in the MLS software.

Making this quick update helps ensure your messages reach the right place, the correct contact information displays in the MLS software, and minimal reminders from us asking you to update your profile!

The following field changes and additions were added on December 18th.

Mobile Home Fields

In the Residential class, all mobile fields except "Mobile Park Approval" have been moved to display below the Property Type field. These fields will only display when you select "Mobile" in the Property Type field.

In the Rental class, the Mobile Park Name field has been relocated to display below the Property Type field. This field will only display when you select "Mobile" in the Property Type field.

New Field

The Water Company, a new field, has been added to the Utilities section in listing maintenance as a new field.

Resort Field

Lastly, in all applicable classes, the Resort field has been moved to the Location bucket, located underneath the Zoning field.

Be on the alert for the latest scam targeting agents!

Here's how it works:

You receive an email from a purported potential customer/client requesting a Zoom call to discuss a property. Clicking the provided link installs malware on your device.

Best Practices:

• Always be careful when working with prospective customers/clients you do not know.
• Don't click on links sent by individuals you do not know or cannot verify.
• Always create the Zoom link yourself and share it with the person.
• Keep in mind, scammers often send fake proofs of identity. Meet in person whenever possible, and/or verify that the individuals are the rightful owners of the property before agreeing to sell it.

Your PrimeMLS subscription offers so much more than just access to MLS software; it’s packed with tools and features designed to help you succeed. The best way to learn about it all is through free training! Click the link to register for all classes or register through the PrimeMLS Training Calendar.

Lead Generation Blueprint: Social Media Strategies for Real Estate Success

January 7th at 10:00 AM

Curious about unlocking the keys to online success? Join this engaging class and earn 2 NH CE while mastering the tools for digital growth! Discover social media best practices, learn how to maximize platforms like Facebook, LinkedIn, and Instagram, and dive into the essentials of Facebook advertising, video marketing, blogging, and even ChatGPT!

Pulse

January 7th at 1:00 PM

This is for you if you want to keep past clients engaged on autopilot so you never miss out on repeat business or referrals again. You’ll walk away with an understanding of how to enroll clients in automated property updates and RealReports, and how to use your Pulse dashboard to track engagement and identify who’s warming up or ready for a conversation about their next move.

Prep, Present, Prevail! How to Win Listings Using RPR

January 8th at 12:00 PM

Stand out at your next listing appointment with powerful tools from RPR®. This class will show you how to personalize your reports with custom pages, photos, and client-ready insights. You’ll also learn how to review a property’s history, calculate equity, create seller net sheets, analyze market trends, and access neighborhood, school, flood, and climate risk data. Give your sellers the confidence they need—backed by data.

InstaView Virtual Tours

January 14th at 1:00 PM

January 29th at 10:30 AM

Learn how to supercharge your marketing with Property Panorama, the team behind InstaView Virtual Tours. In this session, they'll explore automated virtual tours, branded videos, PDF flyers, digital advertising across top consumer websites, agent landing pages, and neighborhood insights powered by Local Logic. See how these tools work together to promote your listings—and your brand—with ease.

Floor Plans 101

January 14th at 2:00 PM

January 22nd at 1:00 PM

Greatly improve your listings and listing presentations – FOR FREE! In this session, CubiCasa covers the benefits of adding a floor plan to your listing media and how the technology works.

2026 Lead Generation Blueprint: How to Start the Year with Predictable Listings

January 15th at 1:00 PM

Start the year with a clear roadmap for building a steady 90-day listing pipeline using Domii’s most powerful tools. In this session, learn how to combine AI seller predictions, prospecting routes, and neighborhood intelligence to identify high-probability homeowners and convert them into real opportunities. Attendees will walk away with a simple weekly action plan designed to create consistent, predictable listings throughout 2026.

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