Sharing the Good News
I thought you'd like to know about this. I'm sharing my experience in producing print and online newsletters. I was asked by K Bhavani - an old friend and communications industry professional - to conduct this workshop in Singapore in association with her excellent International PR Training business. Read all about it and share the good news. I'm sure you know someone who would welcome the chance to pick up the "tricks of the trade" and learn how to produce an impactful newsletter.
- Ken Hickson
PRODUCING PRINT AND ONLINE NEWSLETTERS
Full Day workshop
6 March 2017
9am to 5.00pm
Venue: HDB Hub, Toa Payoh
$640 per participant (Group discounts for three or more participants)
A newsletter can be powerful. It is an essential corporate and marketing communications tool for your organisation. It can help you reach people and stay regularly connected with them. Newsletters offer you an opportunity to share your expertise, communicate directly with customers and prospects.
There are numerous things you can do to create an effective and compelling print or online newsletter.
Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. However, writing a newsletter requires more than just a good grasp of proper English grammar and extensive vocabulary. You need to be interesting, relevant, and easy to be read.
Newsletter produced for Armstrong Asset Management's Clean Energy Fund
Objectives of the course
This course will help you to:
- Recognise and enhance the role of an e-newsletter as an essential tool for regular communications with key target audiences and/or all your organisation's stakeholders;
- Learn how to create, edit, produce and distribute a new e-newsletter utilising available templates and building on your existing customer/stakeholder data base.
- Manage and improve the reach and readership of your news/messages by generating content for the e-newsletter and linking it to your website, media relations, blogs and social media.
Course Outline
The workshop will include:
- Overview of the role a newsletter can play as an essential tool for regular communications with key target audiences and/or all your organisation's stakeholders;
- Five good reasons for an organisation to communicate to its stakeholders using e-newsletters;
- Eight examples of effective e-newsletters which deal with news, events and issues in different business sectors and also provide PR and media opportunities;
- Practical hands-on creation of a new e-newsletter, taking participations through choice of an appropriate template, content selection/production, editing/uploading text and images ready for distribution;
- How to use the e-newsletter to develop your existing customer/stakeholder data base and use the built-in audience measurement tools to assess the effectiveness of communicating messages; and
- See how a newsletter (online and/or print) can compare with - and/or complement - other communications media/tools, including blog, website, news alert, EDM, magazine, media release, opinion piece and social media (Facebook, Twitter, LinkedIn and Instagram).
About the Trainer
Ken Hickson, Managing Editor & Strategic Communications Consultant
Leading sustainability advocate, lecturer, communications consultant, editor and author of six books, Ken Hickson is Chairman of the Singapore-based consultancy Sustain Ability Showcase Asia (SASA), Director of Blue by Design - an international grouping of sustainability experts involved in design and development projects - and Singapore Chairman of the International Green Purchasing Network (IGPN).
A member of the Singapore Institute of Directors (MSID) and Fellow of the Institute of Public Relations Singapore (FIPRS), he has been active in media, public affairs and the communications industry in Asia Pacific, working out of Singapore, Australia and New Zealand. His media experience spans 54 years, working as reporter/editor in newspapers, magazines, radio and television, as well as online in digital and social media.
He is currently the managing editor of the e-newsletter "ABC Carbon Express", now in its 10th year, and the online arts magazine, "the avenue for creative arts", which he started in 2015 and is now on the CrowdHub Art platform. He is also the founding editor of "EnergEyes", an online newsletter for Armstrong Asset Management.
He is also a regular lecturer, speaker and moderator at events in the region. He was appointed Associate Professor Adjunct at the University of the Sunshine Coast, Australia, where he was a lecturer in communication studies (2001 to 2008) and launched a degree course in International Communications, the first in Australia. He has also given lectures in Singapore for many organisations and universities, including NTU, NUS, SMU and SIM, and in Taiwan for the Asian Productivity Organisation (APO).
He has been an advisor and consultant to a number of Government agencies in Singapore, including NEA, URA, CAAS, STB and acted for many private sector businesses in green building, clean energy and energy efficiency sectors, including The Blue Circle, TEALE and BBP. He has for many years supported the World Wide Fund for Nature, acting as honorary representative for WWF International in Singapore and serving as Governor of WWF Australia. He is a member of the advisory council of Eden Strategy Institute.
He is the author of six books: "The ABC of Carbon: Issues and Opportunities in the Global Climate Change Environment", "Race for Sustainability: Energy, Economy, Environment and Ethics", "Mr SIA: Fly Past", "Flight 901 to Erebus", "The Future South" and "Forty: Building a Future in Singapore".
Registration
Register now
For enquiry, please call 65-93692104.
K BHAVANI (MS)
Managing Director
International PR Training Pte Ltd
Visit these websites to see example of newsletters produced by Ken Hickson and his team.
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