News You Can Use
Is Your Website Content Sabotaging Your SEO?
Combatting Content Decay to Improve Your Search Ranking
Ever wonder why a company goes from no corporate blog to suddenly blogging five days per week? It’s all about content decay and SEO, and we’re not alone.
But what exactly is content decay, you ask?
You've worked tirelessly to create a strong, best-in-the-industry blog post. It’s chock-full of case studies, examples, rich media, and statistics, and it was carefully written and edited to be both entertaining and actionable. It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking.