Entertainment Education is based on the understanding that entertainment programs with an appealing storyline, relatable characters, and high production quality can generate an immersive experience that engages emotions, reduces resistance toward messaging, and promote changes in beliefs and attitudes. Viewers observe characters who model:
- desirable behaviors that result in positive outcomes;
- negative behaviors that result in negative outcomes;
- and transitional behaviors that change from negative to desirable that result in positive outcomes.
By viewing such behaviors, viewers are more likely to have an increased perception of risk as well as increased self-efficacy and motivation to engage in the desired behaviors, which for JJIIN is safer sex practices.
IWES Intervention
The video intervention is designed to increase condom use among African American youth ages 15-19 involved with the juvenile justice system or at risk of justice involvement in New Orleans, LA.
The intervention portrays a transitional character currently attending an alternative school, experiencing poverty and childhood trauma as he navigates the complexities of a sexual relationship with an intimate partner.
The video is intended to be played in public schools, community based organizations, youth service providers, and justice system facilities.
- Transmedia elements are included as supplemental material for the intervention, including a website and social media channels that can be used by participants to access information relating to the film's themes and provide further opportunities to interact with the characters.
UCLA Intervention
The intervention, Up to Us, encompasses three 10-minute videos to be delivered during three two hour workshops to youth involved in the justice system. During each workshop, facilitators will screen one of the films, lead a group discussion, and guide participants though theater exercises that reenforce the themes of the film.
The intervention will impart medically accurate information and encourage introspection on sexual and social behavior.
The intervention aims to:
- increase communication around consent, decrease unplanned pregnancy, increase contraceptive use, and increase STI testing and prevention.
PCI Media Intervention
The intervention was designed for youth involved with the justice system in New Mexico. It consists of three 10-minute videos that can either be shown in a group setting or be accessed by an individual using a QR code.
- The intervention also includes a digital leaflet containing sexual health resources youth may be able to access within their communities, as well as an optional facilitated discussion guide.
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