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DonateStock Removes Friction from the Stock Donating Process.
Elder Services has always gratefully accepted gifts of appreciated stock and recently one of our donors from the Vineyard connected us to DonateStock, an online platform that makes donating stock easier than ever. Click here to check out our profile page on DonateStock, an internet platform that makes it easy for everyday investors to donate stock in just minutes.
Our donors are becoming increasingly intentional in their philanthropic giving, often planning ahead to increase the size and impact of their gifts. Across non-profits nationwide, 2024 was an extraordinary year for charitable stock gifting. And, as the stock market continues to yield gains, more donors are leaning into tax-advantaged gifts of appreciated stocks, ETFs and mutual funds.
Donating appreciated stock may not be the first option you think of when you think about donating to support Elder Services, but doing this can result in several tangible, real-world benefits—both for you and for Elder Services. With this in mind, here are four of the best and most surprising benefits of donating stock.
1. Deduct the fair market value of the stock
When you donate stock you’ve held for one year or more to charity, the IRS allows you to deduct the fair market value of the charitable stock donation. In most cases, taxpayers can deduct up to 30% of adjusted gross income by donating appreciated stock and other non-cash assets, assuming a holding period of at least one year.
2. Avoid Capital Gains Tax
When you donate stock to charity that has been held for more than one year, the IRS also allows you to avoid the capital gains tax on the stock gift. This, combined with the deduction described above underscore the unmatched benefits of donating appreciated stock to charity.
3. Rebalance to Reduce Future Capital Gains
If you have big gains in a particular stock but are not ready to part with it, you can take advantage of a tactic called rebalancing in which you donate
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