ANNUAL MARKETING GUIDE
Your SAHBA membership is your chance to market your business to
other businesses and consumers that are in the market for your services.
Event sponsorship is considered the fastest growing
marketing tool in the United States. The success of this
strategy is attributed to the high-impact exposure it
provides for a relatively low price. By supporting events
that your target market finds attractive, you can boost your company's image in the community, while getting your name out to a wider range of audiences than otherwise possible.
1. Enhances the reputation and image of the sponsoring company through association.
2. Gives product brands high visibility among key audiences.
3. Provides a focal point for marketing efforts and sales campaigns.
4. Generates publicity and media coverage.