In This Issue
at Press Club
Sponsored by

Zignal Labs, which provides a real-time, cross media story-tracking platform, is sponsoring th e
September networking event at Press Club,
a wine bar and lounge in the financial district. 

Don't miss the chance to:
  • Indulge in delicious complimentary beer, wine and appetizers provided by Zignal Labs
  • Mingle with PR professionals from across the Bay Area in a private networking space
  • Learn about Zignal Lab's platform for PR professionals
  • Hear about open positions and scout new talent for your organization
When: Thursday, September 10, 5:30-7:30 pm 
Where: 20 Yerba Buena Lane, San Francisco
Cost: Free for Members/Non-members

PRSASFandIABCSFSeptember24BrownBagPRSA-SF and IABC-SF September 24 Brown Bag Lunch Event

Ethics Every Day:  Live it, Breathe it, Apply it
A panel discussion on ethics and our business practice as we mark Ethics Awareness Month with PRSA
Successful communications hinge on the ethics of its practitioners.  And communications that ignore ethics can lead to missteps that later breed disaster.  Are you doing everything you can to do right in order to do well? To avoid missteps that could damage your organization?
And if you're not the CEO, how can you have a say?

This program is guaranteed to spark in interesting and important conversation!

  • David Batstone, internationally-recognized professor of ethics at the University of San Francisco, social entrepreneur, founder of the global anti-slavery organization, Not For Sale.
  • John Onoda, veteran public relations professional with Fleishman-Hillard, an ethics champion.
  • Ronald Hansen, the education director of IABC International, who will be the moderator
Time:  Noon to 1:30 p.m.
Date:  Thursday, September 24
Place:  Capital One 360 Cafe at 100 Post Street (at Grant) in San Francisco
Cost:  FREE for members of PRSA-SF and PRSA-SV, IABC-SF and IABC-SV, San Francisco Public Relations Round Table, San Francisco AMA; for Non-members:  $10

To register and to learn more, CLICK HERE.


This month, PRSA will celebrate PR Diversity Month by focusing on the diverse communities, people and practices that comprise the public relations profession. We will also be providing advice and insight on how to build a better PR industry through diversity and inclusion. We've invited PR practitioners and thought leaders to offer their insights on various diversity and inclusion topics important to the PR profession. 

Follow the series and join the discussion by using the hashtag #PRDiversity

For more information on Diversity Month activities visit the Diversity Month section of the PRSA site.


Sizzling Summer Savings
FREE Chapter Promotion: August 1 - September 30 with promo code CHAPT15

Summer fun isn't over yet. New members who join PRSA now with promo code CHAPT15, will receive a FREE 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initation fee). 

RESTRICTIONS:  Not Applicable for Associate member types ($155 or less annual dues) and current/renewing members. 

Refer to for more details.

Meet Darolyn Davis

You have been in PR for over 25 years. Share a few ways it has changed over the years and where you see it going.

PR of yesteryear is never to return. When I started out I had a typewriter, landline phone and a fax machine to communicate about public interest issues. I would write a pitch letter, and a-one-page news release to drive attention and get everybody talking. I was on a first name basis with reporters who you could call at their desks and they'd answer their phone. You could have in-person discussions with a reporter about the news worthiness of a story to generate earned media. PR success was measured by getting a story above the fold or at the top of the news hour. I would scan, cut out and tape up stories that ran in the daily newspapers, and I hired a media clipping service to look for television or radio stories that ran on one of the three networks as a result of my efforts. While traditional media is still important, a lot has changed. Readership and viewership of mainstream media has dropped significantly over the last two decades, so getting on the front page doesn't carry the same impact it once did.

FREE Upcoming Webinars (Member Only Benefit)

Live Events

9/15-16 - PR Boot Camp - New York, NY

For information on other events, visit 

Texting Comes of Age as a Political Messenger - Read more at The New York Times

Yelp Wants You to Review the Government - Read more at TIME

5 Ways Brands Are Using Periscope - Read more at Digiday

How to Respond to Anything in a Q-and-A - Read more at Fast Company

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