Face Reading
Would you like to know what your face says? To find out, all you have to do is email your photo
and phone number to
He will call you and give you a reading that will amaze you.    

Actually, the most amazing thing about Amazing Face Reading is that anyone can do it. You are already a face reader but there is a level of reading that takes your ability to a space where you can see everyone more like they see themselves. 

Our book and flash cards are available in the store section of the website. They will give you the information to begin practicing this amazing way to connect better with every person you meet.

And while you are in the website enjoy the many  Articles, Newsletters, and videos about 
Amazing Face Reading.
Please visit it today!


Join Our Mailing List
Autumn of 2017 Newsletter 

Last week, I received emails from several people alerting me to a recently published article in The Guardian Magazine/Sept. 12 on the use of computers to read faces.
According to the article, the artificial intelligence (AI) computer program could identify a person's intelligence, political beliefs and sexual preference and much more from just the person's photo. I felt alarmed at this technological development and so I am dedicating this newsletter to the dangers of using face reading in this way. We need to resist this potentially harmful practice of using the AI computer's face reading algorithm to make assessments about who we are. 
The Dangers of  Mixing Face Reading and Artificial Intelligence
  The super power of AI computation lies in its ability to crunch enormous amounts of data, including photos of faces and make comparisons and assessments that are far beyond our human abilities. The major drawback is that when used in assessing people, the initial data unintentionally contains unaccounted for cultural, historical and social bias. In other words it is capable of stereotyping. Despite this danger,  AI computers are already being used for:

--determining your car insurance rates
--generating the probability that you will or will not default on a loan
--assessing how likely an ex-offender will be to commit another crime    
(also cited in Science News Magazine, Sept. 16, 2017).
--predicting how suitable you are for an employment position

An AI computer is basically teaching itself how to discriminate. Even the inventors of the algorithms don't know what data the computer is using to reach its conclusions. We don't know if the "face reading" by the AI computer was using the photo to determine the race of the person, their age, or gender and then using that data in making its decision. We don't know how it is combining other data with the face reading such as their name, address and credit history. No one really knows - not even the scientist -- exactly what data is actually being used to formulate the probability.  We just get the answer without the reasoning behind it.

Another danger inherent in this process is the possibility of people blindly believing what the AI computers predict in order to make assessments about people. When was the last time you questioned the information you got from Google or Siri or Alexa? These AI "face reading" computers have a wealth of information but no ability to completely capture everything there is to know about any individual. We are far too complex to be reduced to a cut-and-dried data dump. Yet, because we have become so dependent on computers and their seeming infinite wisdom, we tend to accept their results as fact. Are we headed towards a future where some Orwellian determiner says, "well you may not agree with your personal assessment but the machine is never wrong."
Genuine Face Reading Cuts Through Bias, Bigotry and Prejudice 
I have always said that face                                          reading is the most sophisticated low tech bio-metric  known to man. Even before we had language we had a natural ability to assess people based on their faces. Our face reflects our genetic expression and tells us about our attitudes, preferences, decision making processes, intimacy requirements, our personal history and much more. But what happens when our naturally evolved communication system (our face) goes high tech by feeding this information into an AI computer? The answer is exactly what it is being called: ARTIFICIAL INTELLIGENCE - it is not the whole truth. Rather it lacks heart and soul, which is a critical part of the equation and should always be used in an assessment.

For the past twenty- five years I have taught face reading students to read the face and ignore outside factors including the subject's race, gender, political or religious beliefs, or anything that is not clearly seen on his or her face. But even more importantly, face reading should not be used as a judgment to label and define the other person. Instead of trying to place the person in a defined category, we can use face reading as a tool to make an instant and deeper connection by seeing the other person more like they see themselves.

For this reason, I always ask after each reading, "What did you think was inaccurate?"  This gives the other person a chance to correct the reading. We are all constantly changing, sometimes even major life altering events have not yet been etched on our face. Additionally, the opportunity for the subject to share a left-out piece of their life experience is far more valuable in understanding who they are and creating a deeper connection with them than any externally imposed judgment. In this way, the true purpose of face reading is achieved even if the initial reading was not totally accurate.
The Epigenetic Factor
 A critical piece of information that the AI computer fails baby_laptop.jpg to factor in is epigenetics. We are constantly evolving to fit our environment. We don't look like our childhood photos because in a very real way we have been changed by our life experiences. In fact, very few of us look like we did ten or twenty years ago. But, when we are reading someone in person we are accurately seeing them as they are in the moment.

However, the AI computer's reading is based on a photo which represents a frozen moment in time and may not represent the same person we are today. From my experience, even a recent photo is only 75% to 80 % as accurate as a face-to-face reading. Some of us know that people who were reckless and irresponsible hippies in their youth can grow up to be conservative and responsible lawyers in their later years.
If AI face reading assessments become popular and are generally accepted without question, I can envision a world where the "valid" and "invalid" people are put into categories. What kind of world would it be if our relationship, educational, and career opportunities were proscribed by some fixed determination of who we were at some other period in our lives? In my opinion, the constantly changing and infinite diversity of human beings cannot be reduced to a computerized  determination of who we are. If the object of face reading is to create a deeper connection and better understanding of others, my fear is that AI face reading has the potential to do the opposite by creating polarity and division. Let's not go there.
Previous newsletters may be found posted on my website:
Please take a look.

Thank you for your interest. I welcome your comments, questions and observations. You can e-mail me directly at
or my business partner, Ann Marks,
Your feedback is valuable. My goal is to develop and use Amazing Face Reading as a tool to see everyone more clearly and compassionately. I really believe we can understand every person we meet on a deeper level.

Kind regards,