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Flat Design

a trend or a necessity?

Flat design is the emerging trend of 2014 for both print, and web design. Clean, simple and modern looking layouts may soon outnumber heavy gradients, shadows, three-dimensional effects and images that don't add value to the content.


Although seemingly a "new" fad, as it appeared with the release of Windows 8 Metro, this style, also called "Swiss design," was popular back in the 1950s.


The Swiss Style has been defined as an authentic pursuit for simplicity, devoted to the minimal elements of style such as typography and content layout rather than on textures and illustrations.


As you may have noticed, trends--even in graphic design--are cyclical. Pantone's colour of the year is almost always the opposite of the previous year's colour; for instance, after Sept. 11, the colour of the year was patriotic "True Red," so the following year the colour was "Aqua Sky"--a cool blue meant to restore hope and serenity.


The evolution of flat design may be more of an actual necessity than a trend. As more and more websites become responsive, i.e., able to be viewed on most mobile devices and tablets, the importance of designing websites with more elaborate typography and vector graphics is growing. These files have smaller sizes, and are able to be viewed quickly and resize easily on smaller devices.


With all that said, it's important to keep in mind that visual styles are just tools, and should not be goals in themselves. Knowing which style is appropriate for each project comes with experience.


Bateman Design Group excels at creating logos, websites and marketing material that reflects your business's unique qualities, needs and goals. We are always at the leading edge of technology and trends, and will incorporate this new information into custom designs that are reflective of your brand.



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Virtual creative department

Instead of hiring an agency on a per-project basis, our creative team is available to handle all of your print and web design projects.


Not having to explain your goals and your business more than once saves you time and money. We keep all your brand elements and graphic assets on file, making your creative worklow easier than ever to manage. 


For more information about our virtual creative department, click here 

Featured Project
The Portal Connector for Dynamics CRM enables you to rapidly deliver a flexible, scalable and highly secure portal solution that provides immediate communication with your customers, vendors, and partners that can be tracked and reported on-without the need for coding, custom programming, or other complex technical requirements.

Seamless two-way integration between your existing Microsoft Dynamics CRM information and a secure and customizable online portal gives you more effective, accurate, and profitable Customer Service experiences faster.


"We are very pleased with the services and end product developed by Julie and Bateman Design Group as we ( launched a new product at a North American wide tradeshow. Presenting the product to a worldwide audience at the tradeshow launch garnered many positive comments on the look and design of our brand. We very much appreciate the professionalism and quality work provided by Bateman Design Group and look forward to working with them into the future."

Ian Pavlik - President, /
The Portal Connector


Project Includes:

New logo, sales support literature, tradeshow booth design, website graphics and related imagery

Click here to learn more about The Portal Connector for Dynamics CRM.

About Bateman Design Group


Bateman Design Group is a boutique creative company operating in Barrie, Ontario since 2003. We provide graphic design, web design and creative services, and are committed to being flexible, affordable and small business friendly.


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