It Isn't Durable Unless It's Reliable
A brand promise of durability (i.e. fitness for service over a suitable period) doesn’t mean much unless it is delivered reliably (i.e. with high consistency). When automakers provide a 100k mile warranty, for example, it is not enough to simply hit the promised life on average. Falling short of the promised life should occur only very rarely, if at all.

What effort can be justified in pursuing reliability?  A quick way to estimate...
So This Happened at the IEC in Cleveland
“I tell my suppliers to use you all the time.”  - Exact words from an engineer in charge of purchasing key components for a major automaker when he stopped by our booth at the International Elastomers Conference in Cleveland.

“Not all of them listen and...
Benchmark: Simulating Full Road Load Signals in Fatigue
Check out this synopsis of a computational speed benchmark of Endurica EIE that was presented at the Fall 196th Technical Meeting of the Rubber Division of the American Chemical Society. We looked at 1D, 2D and 3D simulations with up to 100k time increments and showed that the speed enhancement can turn a one week long job into a one hour job...
New Endurica Testing Service Quantifies Likelihood of Failure
Endurica LLC (Findlay, Ohio, USA) announces the addition of the Reliability Module to its family of Fatigue Property Mapping™ testing services. The new module offers raw materials suppliers and rubber product manufacturers a validated method to measure dispersion and contaminant effects on durability and reliability. It also offers users of Endurica fatigue solvers the ability to extend component durability analysis to compute statistics on product reliability and warrantee...
2020 Endurica Training Calendar
Characterizing Elastomer Fatigue Behavior for Analysis and Engineering
February 17-19 at Leartiker in Markina-Xemein Spain
March 16-18, 2020 in ANN ARBOR, Michigan - USA
November 9-11, 2020 in ANN ARBOR, Michigan - USA

(Note: Ann Arbor Class location is less than 30 minutes from Detroit Metro Airport (DTW)

Application of Rubber Fatigue Analysis with Endurica CL
February 20-21 at Leartiker in Markina-Xemein Spain
March 19-20, 2020 in ANN ARBOR, Michigan - USA
November 12-13, 2020 in ANN ARBOR, Michigan - USA

Rubber Compounding for Durability
February 4-5, 2020 in Atlanta, Georgia - USA
June 9-10, 2020 in Akron, Ohio - USA
November 12-13, 2020 in Novi, Michigan - USA

NEW COURSE:
Viscoelastic Effects in Elastomers and Impact on Durability
February 5, 2020 in Atlanta, Georgia - USA
Endurica Fatigue Ninja
#FatigueNinja :
a highly-skilled engineer who understands the fatigue fundamentals of rubber and is trained in the use of Endurica solutions to Get Durability Right.

Our master courses help you hone your elastomer super powers!
Rubber Necking - a special addition of things that make us look twice!
Ode to a Tire
Rubber & Plastics News  helps us not take ourselves too seriously with their Wacky World of rubber series. The latest installment "Ode to a Tire" is particularly enjoyable. See if you agree...
An American Tradition of Thanksgiving
Throughout the United States we gather as families and friends in late November in thanksgiving for the blessings of the past year. We are privileged to serve you, wish you the very best throughout 2020 and appreciate your taking the time to make it all the way to the bottom of our newsletter. Thank you!
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