Footprints Newsletter / October 15th 2013
In This Issue
The STUFF Expert
Upcoming Events
Moving Comfort Fit Fest
Special Group Runs
Diva Night!!
Partner Races

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Why we do what we do.  

BTM 8I love owning Fleet Feet Sports with Dan. There are days though,like with so many of us that I think,- why do I do this? It is a business so there are days of paying bills, dealing with health insurance, buying supplies, wading through paperwork. Then I think - I know that "corporate" part of what I do does not speak to the real part of Fleet Feet! I focus back on - Why we do what we do!


The Fleet Feet Sports manifesto speaks loudly about why we do what we do. "It is not a shoe store. It is a starting point. A place that converts human inertia into a force. "Tramples down walls and eradicates excuses. Brings a nation to its feet. It moves people for life and health and strength. Its momentum is unstoppable. It moves people to move people. It moves people together. It ignites hearts and inspires emotion. And that emotion turns into motion. That motion is turning out to be a movement."

"We are the Movement. And so are you.  Be the Movement"


We have talked about No Boundaries, our beginner 5K training program, many times. No Boundaries is one of the most inspiring things we do at Fleet Feet Sports. We hear great things from participants all wanting to Be the Movement for health, for weight loss, and so many other reasons. I want to share a note from a group of five participants in our last No Boundaries session.


Why we do what we do in words to one of our coaches:

~ "As a mentor for No Boundaries, you definitely make a difference in people's lives in one way or another. I wanted to let you know that you made a difference in ours. My family and I are grateful for yours and the other mentors' guidance and inspiration. Our mom passed away in May from cancer. We shortly after came across the No Boundaries program and quickly thought it would be not only a challenge as none of us have run before but a great way to bond as a family, keep busy, and get healthy. We set out to accomplish this race for our mom. And we did it! We are thoroughly grateful to you all as it has been a great accomplishment and the perfect therapy for us. In a time of great grief, we found a way to keep going and lean on one another. We could not have done it without all of you. We will truly miss the Monday night runs and all of you. It was a wonderful experience and we all plan to continue running and hope to run with all of you again in the future. Thank you!"


Why we do what we do - as seen in the faces of young runners benefiting from Shoes on Students. SOS is another way that we live up to the words of the Fleet Feet manifesto - moving people to move. There are just so many young runners trying to achieve their athletic goals, facing the challenge of inadequate equipment to do that. Brooks Running helps us to do what we do with their continued support of the Fleet Feet 15K. Visit our photo gallery to see the impact of what we do on young runners lives.

Shoes on Students Slideshow


The Color Run painted our town this past August helping us to do what we do. A fun event that encouraged individuals of all age and all levels of fitness to get out there, run, walk, and get colorful!  The Color Run also provided donations to teams of young athletes from local schools (they were tossing that color at the participants) in all areas of sports helping them to travel to meets, purchase equipment, and make it easier to achieve their dreams.


Why we do what we do - everyday for you. We look to offer options to improve the way you live. We offer programs and events that create a common spirit of health and active living. We work to be the expert for you in all that you need to know about running, walking and fitness to support you on your path to health. We create an emotional bond with all of you out on the roads with you - training and racing.  All of you is why we all do what we do!  Our focus is always on that every day!


Alice and Dan Loncto and the Fleet Feet Buffalo Team

Who doesn't love fall weather? Just enough of a chill so you don't overheat on your runs and finally time to break out some long sleeves for those early mornings. If you are like me you realized that some of your favorite running tops are a little worse for the wear. Have no fear though, we can help find you a new favorite that will keep you comfortable for all of your miles this season.

First thing I want to share with you is the new Janji apparel. By now we all know the awesome impact this company makes on people in third world countries. However the apparel didn't always reflect how amazing the mission was. Their fall collection this year really blows everything out of the water. In addition to being insanely comfortable, correctly sized, and for a good cause, this year's collection is simply BEAUTIFUL. The designers did a great job showing the style of the country but still being modern enough for everyday wear. Check out the new pieces from Tanzania, Peru, and Kenya. My favorite? The awesome new Peru shirts, mostly because of the llama. Honestly, who can resist a cute llama?

Perhaps your base layers are fine and you just need more of a mid-layer. Check out the awesome colors on the new men's Saucony Kinvara Drylete Sport Top. I will admit I have a bit of fashion envy on this one and might end up with the men's top in my closet instead of the women's. Something about that blue and orange combo just catches my eye. The women's one is pretty cool too - featuring a diagonal zipper and hot pink stitching that is extremely flattering. If these ones don't suit your style (or wardrobe) then check out the Northface Impulse Active 1/4 Zip. One of Northface's Athlete Picks this sweet zip wicks moisture and keeps you dry. Available for both men and women and even has a handy pocket big enough to hold some gels or an MP3 player.

If your wardrobe is still in good shape but you can't seem to find your left glove (or if a cute pooch turn it into a chew toy) we've got you covered there too. The amazing and best selling Brooks Pulse Lite Gloves are back in two colors, plain black and nightlife. Lightweight, folds up small, and hands down my favorite technical and everyday glove for the past three years. The price is low so if you haven't added a pair of these to your gear closet, now is the time. We generally sell out of this glove every year so don't get left behind.

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Need more incentive? Free drinks, games, prizes, AND for the first time ever a PHOTOBOOTH.
Excited yet? We are.
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The Monster Scramble!
When? October 19, 2013 at 10AM!
Where? Acacia Park Cemetery, 4215 Tonawanda Creek Road, North Tonawanda NY 14120. 
What? Choose the 5K run, 10K run, or 1 mile family-fun walk. The Monster Scramble is a Halloween themed, chip-timed run through a spooky graveyard site that's sure to make your heart (and feet) race! We encourage participants to dress up and have fun. Walkers are welcome and fundraising is encouraged! 
All runners will receive a free Monster Scramble t-shirt. Prizes will be awarded to the top male and female finishers, the best in each age category, and for the best costume. All proceeds go to benefit the National Multiple Sclerosis Society, Upstate NY Chapter.
$25 online registration by October 16, or $30 onsite registration at the event.  
Packet Pick-up will be held at Fleet Feet Sports on October 18th from 11AM - 7PM


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Fleet Feet Sports is committed to FIT, fitness, training and bringing the best to you - every day! Visit our website, Facebook page, Twitter and YouTube to get the latest on what is happening at Fleet Feet Sports every day. We appreciate your confidence in and support of Fleet Feet Sports and look forward to your feedback.    

Run Steady, Run Strong, Run FIT, 

Alice and Dan Loncto & the FIT experts at Fleet Feet Sports
Fleet Feet Sports Buffalo

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