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  April 30, 2020

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COVID-19 Resources

Web-Exclusive Feature
Carol _Orange_ Schroeder
A pandemic and nonessential business status is not the way Carol "Orange" Schroeder planned to spend the 45th anniversary of her store, Orange Tree Imports.

IB Gallery
Adams Outdoor Billboards
Wisconsinites have a chance to recognize the heroes in their communities by running their photos on digital billboards.
View Photos

Business Report

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MGE

20 Years of 40 Under 40: Where Are They Now?
Terrence Wall
Terrence Wall, Class of 2001
IB is catching up with 40 Under 40 alums to see what they've been up to lately. This week features 
Terrence Wall, president, T. Wall Enterprises.
We also caught up with Jodie Johnson, director of marketing & communications, First Business Bank, Class of 2009.

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Wisconsin's finest cheese and homemade fudge can be found just north of Madison at Mousehouse Cheesehaus, home of the exclusive Mousehouse Jack. Located on Highway 19 in Windsor, at exit 131 on Interstate 39/90/94. If you are in the neighborhood, stop by to sample some of our in-store delectables or visit mousehousecheese.com.

Blogs
Melanie Parish
Open Mic   A guest blog by Melanie Parish
Jim White
Open Mic   A guest blog by Jim White
Donna Gray
The Gray Area   A business blog by Donna Gray

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POW V.2

IB Presents Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of America's most famous and award-winning marketing campaigns, including the Aflac duck, "I Don't Wanna Grow Up, I'm a Toys 'R' Us Kid," and "Kodak Moments." Having created one of America's fastest-growing and most successful ad agencies, Linda knows the importance of creating huge, disruptive ideas in an ever increasingly cluttered world. Based on her national bestseller, Bang! Linda offers valuable tips on how to create messaging that is dramatic, memorable, talked about, and will help your brand to achieve iconic status in today's world. Register today!

IB Poll
Which "nonessential" industry sector do you think is least important to reopen?
A. Salons and spas
B. Public and private amusement parks
C. Water parks
D. Zoos and aquariums
E. Museums
F. Play centers and playgrounds
G. Movie and other theaters
H. Gyms

To cast your vote, click here and then scroll down to the IB Poll on the right-hand side of the page. 
______________________________ _________
 
Results from last week's poll question:
What do you think about Wisconsin GOP efforts to sue Gov. Evers to end the safer-at-home order before May 26?
  
It's misguided political gamesmanship. We can all agree businesses are important, but public health should be the top priority right now.  
65%
It's the right move. We need to reopen businesses now before they reach a point they can't come back from.   
35% 

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Save the Date: IB Expo and Conference | Oct. 28, 2020 | Exhibition Hall, Alliant Energy Center