From the President
Memorial Day serves as the big kick off of the boating season. I hope Summer is heating up for you and your boating-related business! The news so far this year from multiple segments of the industry has been encouraging in regards to boating activity and sales. I know our business with Freedom Boat Club has witnessed record-breaking months already this year. Let's hope for great things this season for all!
I'm working on my next marketing column for Soundings Trade Only and will share my experience at the American Boating Congress earlier this month. I was totally blown away! Having been a member of the marine industry since 1980, I have to admit, my first experience at ABC was extremely gratifying. It's not at all what I expected, but that is a good thing! More to come next month!
And speaking of columns, please find a link from my fellow columnist Michael Sciulla's latest column about the benefits of collaboration. I appreciated his focus on Marine Marketers as the example. Please read it and join in the discussion!
other news, we are looking for a new board member! We all very much appreciate the years of hard work and effort and the many untold contributions of Cindy Pechous, formerly of the NMMA, who served not only as our secretary/treasurer, but also as the co-chair of our Neptune Awards. She was a major contributor and worked tirelessly for the good of marketers everywhere. Cindy is presently searching for new opportunities in the Midwest and we wish her great success and hope like heck she stays in the marine industry so we can welcome her back to the fold with open arms!
And if you haven't joined MMA yet, c'mon on board! As you'll see from Michael's column, there are plenty of great reasons to be involved in the only marine industry group exclusively for marketers.
Hope to see you on the water this season!
Wanda Kenton Smith
President, Marine Marketers of America