Your Monthly Update from McCloud Realty!
Your source for market updates, local news & more...
Greetings from McCloud!

As the season changed and the real estate market slowed, we ended the month of October with a little getaway to the Southwest... one that we had originally planned for the Spring 2020 but had to cancel due to Covid and an incredibly busy real estate season last year.

We are grateful for the opportunity to take this trip and explore some beautiful areas as an early celebration of our our 19th Wedding Anniversary and Linn's 40th Birthday, both in early November.

We started our adventure at Zion National Park where we explored the vast East side of the park with beautiful hikes and views and very few people. We then headed to the Grand Staircase-Escalante monument for a quick overnight and then onto the Vermillion Cliff area of the Glen Canyon Recreational Area for a gorgeous hike down a slot canyon to the Colorado River. We ended our journey with a couple of days in Sedona, Arizona which won our hearts when we first visited a few years ago. We love our Nation's Public Lands and take advantage of exploring them any chance we get!

Cheers,

Josh &Linn



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Josh at Observation Point in
Zion National Park
Josh and Linn at the
Colorado River in Marble Canyon
Linn in a slot canyon in Glen Canyon Recreational Area
McCloud Real Estate Market Updates for OCTOBER 2021
While September was a busy month for McCloud Realty in closing escrows, October slowed quite drastically which is typical this time of year. While we actually had more showings this month than the last couple of months, they only resulted in one of our homes going into escrow. However, now that inventory is lower for the fall/winter seasons, the homes currently on the market have less competition so sales will still happen even once the season changes. We do have a few new and exciting listings coming up soon that we can't wait to share!

In October, we opened escrow on the following properties:








View all of our listings on our website:

Featured Property
$475,000

A rare find in the historic town of McCloud, this custom home was built in 2000 to replace the former home and offers many modern features. The exterior boasts an architectural style that fits in well with its 100+ year old neighboring homes, yet the interior offers comforts such as central heating and air conditioning and the energy efficiency of more modern building.
Downstairs offers a spacious living room, a separate dining room located off the kitchen, a half bath, laundry room, pantry and a large master bedroom with a well designed ensuite bathroom. Upstairs, you'll find two spacious bedrooms, each with an expansive closet, plus a bonus storage room & a full bathroom.
This beloved family home has been well taken care of over the years & offers plenty of space to bring guests along for your weekend getaways or to move the whole family in! Corner lot offers a single car garage & nice lawn area with iconic front porch perfect for enjoying the slow paced life in a small mountain town.
Great proximity to downtown cafes, restaurants, shopping & festivals! McCloud is just minutes from the Ski Park on Mt Shasta and boasts incredible recreational opportunities at the nearby lakes, rivers, golf course & more!
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WE GIVE OUR THANKS TO...
Josh Thomas
Owner/Photographer/Videographer
The Ascension Aesthetic

Ever wonder how our listings look so amazing?!
The credit goes to Josh Thomas and his team at The Ascension Aesthetic for their amazing work of professional photography including drone shots and video tours that highlight the unique attributes of each home and property.

Josh and his team offer many services including wedding photography, commercials, business branding and more!


ZILLOW and REALTOR… Real Estate Friend or Foe? 
The two largest online marketing resources for Real Estate are Zillow.com (who is also the parent company of Trulia) and Realtor.com. As real estate professionals, we all use these as tools to market our homes for sale as they have the largest reach for potential buyers. But are these platforms doing justice for our real estate profession and are they really helping buyers make informed decisions of who to work with? Here’s some insight into these platforms and our recommendations for making the right choices when picking a real estate professional to represent you as a home buyer. 

CONTACT AGENT …. Beware! 

We’ve probably all spent hours going down the Zillow/Realtor “rabbit hole”… scrolling through homes for sale. Then we find THE ONE. The house we REALLY love and can picture ourselves in, making a lifetime of memories with our family and friends. Right on the listing is a large CONTACT AGENT link. We click it…. Then what happens? 

You might think you’re contacting the Listing Agent, who has the most information about the property you’re interested in. You might also think that you are being connected to an experienced and knowledgeable Buyer’s Agent that knows the property and the local market and can help answer any questions you might have. 

But the way these platforms work is they sell these “Buyer Leads” to whichever Realtor paid the most money for that area’s leads. They sell a certain amount of spaces in each zip code on their platforms and rotate through each agent who has paid for leads. So instead of getting an experienced or knowledgeable Realtor, you can be getting ANYONE, from a brand new agent that has never sold a house before, to an agent new to the area that has very little knowledge to the local market or even an out of area agent looking to expand their territory but has no local ties or experience. We’ve spoken to many clients who have had these experiences. Some have even told us that the agent they were connected with from one of these platforms informed them that the listing they were inquiring about was no longer on the market, even though it clearly was! 

CHOOSE WISELY … Choose Local! 

Dual Agency is a term you’ve probably heard of in the Real Estate world. This means that the Listing Agent (representing the Seller) is also the Selling Agent (representing the Buyer). In very competitive markets, Dual Agency is not often used as it can lead to conflicts if the Realtor doesn’t uphold their duties to their clients on both sides.
In smaller, less competitive markets like here in McCloud (and all of Siskiyou County), we see a lot of Dual Agency. There can definitely be benefits to working with the Listing Agent as a Buyer. They will be the agent that has the most information on the property and with them working directly with the Seller, negotiations and communication can often be much smoother than having another agent involved. Efficient and clear communication is KEY to a successful transaction and the less people involved, the better this process can go. 

If you want a separate Realtor to represent you as a Buyer, here are some tips to find the right one for you, instead of just clicking CONTACT AGENT on a listing. 

  • Research Realtors in the area you are buying. Check out their websites, read testimonials and choose someone that is experienced, has local knowledge and that you will enjoy working with.

  • Contact a few Realtors and interview them to get a feel for what kind of agent they are. They should be able to answer basic questions about the area and real estate market and be able to prove their experience.

  • Ask Around! Referrals from other buyers and sellers is the best way to find an agent!

  • You can also reach out to the Listing Agent, explain your interest in the property and let them know that you’d like a referral to a Realtor as a Buyer’s Agent. The listing agent can provide you with a recommendation of an agent that they trust and have confidence in.

  • If you are going to be buying or selling a property elsewhere and want help finding a qualified Realtor, please let us know and we can assist with interviewing and vetting people to help you find the right one for the job!


In conclusion, while these platforms are great tools for marketing homes for sale, we urge all potential buyers to do their own research when choosing an agent to work with and not to rely on the Contact Agent feature on these websites.

Have Questions? Give us a call or an email and we’re happy to help! 
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McCloud Realty
305 Main Street, McCloud, CA 96057
530-964-3120 Office
530-925-3370 Cell
mccloudoffice@gmail.com
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