renewable · sustainable · community-based
Pacific Biodiesel Newsletter
Pacific Biodiesel Marketing Director Joy Galatro addressed employees and staff from the 'Awili Spa and Salon duirng an informational tour at Pacific Biodiesel's central Maui farm.
October 2017

In This Issue
  • Maiden Hawaii Naturals Launches Kuleana™
  • Oahu Facility Gets Fleet and Infrastructure Upgrades
  • Company Employee of the Quarter Named
  • Pacific Biodiesel Participates in Maui Electric's Energy Fair
  • In the News
  • Customer Corner 
  • In the Spotlight
  • Team Biodiesel
  • Industry News and Trends
  • Upcoming Events

Editor: Joy Galatro, Marketing Director 
Staff Writer & Layout: Beth Mathias, Marketing Associate
For more information
about Pacific Biodiesel visit or contact
Beth Mathias at

Our Mission:
To promote a clean, sustainable energy future through the community-based production of renewable fuels. 
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On Earth Day 2016, the Pacific Biodiesel plant on the Big Island became the first biodiesel facility in the United States to earn certification by the Sustainable Biodiesel Alliance for showcasing sustainable biodiesel production and distribution practices.   

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Maiden Hawaii Naturals Launches Kuleana™                
New beauty oil line meets consumer demand for locally made natural products       
After months of product development, consumer research and branding, Pacific Biodiesel  through its subsidiary Maiden Hawaii Naturals has launched Kuleana™, a collection of natural beauty oils and facial cleansers made with locally grown ingredients. This handcrafted  skincare line currently includes three blends for different skin types - Soothe, Nourish and Rejuve - made with plant-based oils including macadamia nut, kukui, coconut, avocado and green coffee oils, all produced by Maiden Hawaii Naturals.
     "In Hawaiian, kuleana means a personal sense of responsibility. This value inspires our company's mission to practice sustainability, support local farming and fight climate change - which makes it the ideal name for our new brand of beauty oil products made as part of our company's sustainable agriculture and energy operation that's helping Hawaii achieve a clean energy future," explained Marketing Director Joy Galatro.
     The new Kuleana products are now available for purchase at and on As the company expands its sales operation, the products will also be available for purchase at resort spas, day spas, and specialty boutiques statewide.
     Recently named the #1 Spa in America by USA Today, the ʻAwili Spa and Salon located within the Andaz Maui at Wailea Resort is the first spa customer in the state to use our Maui sunflower oil for massage and other spa treatments. Kuleana beauty oils will also be offered for sale at the spa.
Chris with Loofah
Crushing Mill Manager Chris Long shows off a loofah sponge he grew on the Big Island as an example of future crops being planned for the Maui farming operation.
     'Awili Spa Director Jackie Yulo worked with our marketing team to arrange a visit  last month to Pacific Biodiesel's Maui sunflower farm to give spa employees an opportunity to learn first-hand about the company's sustainable agriculture operation. President Bob King and Crushing Mill Manager Chris Long were on hand to provide information on our current farming projects as well as crops and products planned for the future. Marketing Director Joy Galatro gave an overview of the company and the benefits of its renewable fuel while Sales Coordinator Susan Campbell presented the new Kuleana beauty oil blends, explaining the unique and beneficial features of each ingredient oil.
     "Thank you SO MUCH for coordinating this amazing group event," wrote Yulo following the visit to the central Maui crop site. "This is such a special partnership for Andaz and 'Awili Spa and we are proud to be working with you."
     Earlier this month, Pacific Biodiesel was invited to participate in Amazon's first ever Lift-Off Workshop on Maui. The e-commerce giant partnered with the Maui Chamber of Commerce to offer local small
Kim Sloan looks on as Amazon's representative takes product shots of the Kuleana line for use on the retailer's website. 
busines ses, new product developers and entrepreneurs the opportunity to have their products available for sale on
     Public Relations Associate Kim Sloan coordinated with the Amazon team to add Kuleana products to the Amazon website and supply initial products for inventory at Amazon's fulfillment centers. Amazon representatives assisted with product photography and the many other steps required for this initial setup. Kuleana products are now "live" and available for purchase directly through Amazon and Amazon Prime. "It was an amazing opportunity for Pacific Biodiesel," Sloan said. "We were one of just 75 local businesses that were able to take advantage of the amazing reach Amazon offers through its fulfillment centers."
     For more information on where Kuleana will be presented at upcoming community and industry events, see the "Upcoming Events" section of this newsletter. To learn more and purchase Kuleana products online, visit  

Oahu Facility Gets Fleet and Infrastructure Upgrades 
Increased customer demand calls for additional equipment  
  • Pacific Biodiesel's Oahu operation has added new and upgraded vehicles to its fleet  to meet the demand as business grows. A 4,000-gallon Kenworth tanker truck for grease trap collection has been put into operation along with a new International cab and chassis for a refurbished 1,000-gallon tank to accommodate both used cooking oil collection and small grease trap servicing.
  • The company's Sand Island facility has also installed a new 25,000-gallon stainless steel tank for processing grease trap waste as part of the separation process. When grease trap waste arrives at the Oahu site, the 30-foot-high tank is used to settle the product to get a better separation of water, interface and oil. The oil is then sent to the Big Island refinery, while the interface layer is shipped to Maui for compost. The Oahu operation, which collects almost 6 million gallons of grease trap waste a year from its own fleet and other collection companies, yields 8-10% oil recovery as biodiesel feedstock.

At right, a 25,000 gallon tank is lowered into place at Pacific Biodiesel's Sand Island facility on Oahu.      

Company Employee of the Quarter Named
Oahu's Brigitte Koike Earns "Top Shaka" Award for the 3rd Quarter
Selected from 13 nominees received in the third quarter of 2017, Account Executive and Administrative Assistant Brigitte Koike received top honors as our company's "Employee of the Quarter" for the third quarter of 2017.
     Koike was nominated for a "Shaka Shoutout" in August by Oahu Operations Manager George Aiwohi for stepping outside her usual role to help a co-worker and a client. "Late on a Friday afternoon there was an emergency run, and the driver who was dispatched needed help," Aiwohi reported. "No one else was available so Brigitte volunteered. That was pretty awesome." 
     Oahu Fleet Manager, Moses Magno, who coordinates the schedules for all the drivers noted, "Brigitte really cares about each and every customer. She's an awesome asset to all of us here on Oahu."
     Upon receiving the award, Koike said, "Thank you so much, but I really share this with all our team. Everyone here works hard to ensure our success."
     Director of Operations Jenna Long commented about the award saying, "Brigitte has demonstrated great teamwork and commitment to meeting customers' needs. She stepped up enormously when asked, which makes us all proud to work with her.  
     In addition to the admiration of co-workers, each quarterly award recipient receives a $100 gift certificate and will be eligible for the company's Employee of the Year honors.

Oahu Fleet Manager Moses Magno at left, and Operations Manager George Aiwohi present this quarter's "Top Shaka" award to Account Executive/Administrative Assistant Brigitte Koike for outstanding commitment to customer service. As part of the company's new recognition program, Koike will be eligible for the Employee of the Year award which will be presented at a company-wide celebration in January.
Pacific Biodiesel Participates in Maui Electric's Energy Fair
Annual community event highlighted energy savings and renewable resources    
As one of its energy partners, Pacific Biodiesel was invited to
Fresh sunflower blooms enhanced the Pacific Biodiesel display as marketing team members Beth Mathias and Joy Galatro readied to greet guests at the 2017 Maui Electric Energy Fair. 
join Maui Electric at its annual Energy Fair last month.
     Marketing Director Joy Galatro and Marketing Associate Beth Mathias manned the Pacific Biodiesel display at the Queen Kaahumanu Center community event. With freshly picked sunflowers on the table, the family-centered event offered a great opportunity to talk with residents and community members about Pacific Biodiesel's renewable fuel by making the connection with the sunflower fields. "People were drawn to our table because of the sunflowers," noted Mathias. "It was a great conversation starter that led to informing residents about why we were planting sunflowers and how biodiesel can be used to meet many of the county's transportation and energy needs. For many it was an eye-opener."
     As the event came to an end, there were lots of smiles as the Pacific Biodiesel team handed out the sunflowers to departing visitors.
     The Pacific Biodiesel team agreed that the outreach event was a resounding success and plans to include Hawaiian Electric energy fairs on Hawaii Island and Oahu in its 2018 event calendar.  
Marketing Director Joy Galatro explained how Pacific Biodiesel is making the highest quality biodiesel in the country through recycling and sustainable ag.
Visitors to the Pacific Biodiesel booth were thrilled to get sunflowers at the end of the day. Marketing Associate Beth Mathias helped distribute the blooms.  
In the News
Positive exposure continues at local, national and international levels    
Green Magazine - The 4th quarter's cover design features Pacific Biodiesel as  "The Next Generation of Renewable Fuel Farmers." Pictured are Pacific Biodiesel Co-founders Bob and Kelly King, Microbiologist Aaron King, Director of Operations Jenna Long and her husband Crushing Mill Manager Chris Long holding daughter Viviana Long during the company's Earth Day event at its Maui sunflower farm in April. A 7-page spread in this issue, written by Marketing Director Joy Galatro, provides a comprehensive look at the company sustainable ag and energy production model. Read the full article here.
  • Hana Hou!, The Magazine of Hawaiian Airlines - The October/November issue features Pacific Biodiesel's "Fields of Gold" as the opening article in its Native Intelligence section. Be sure to check it out on your next Hawaiian Airlines flight.
  • Biofuels International Magazine - July/August - One of the featured stories in this edition is titled "Sunflower power - Hawaii firm makes oil from crops", about Pacific Biodiesel's biofuel crop project. Click here to read the full article.
  • Maui News - September 5 - As reported by the Maui News, Pacific Biodiesel will be partnering with Chick Naturals to grow chickpeas (garbanzo beans) at its farm in central Maui. The crop will be harvested using the same combine used for the sunflowers. Read the full article here.  
  • Maui News - July 26 - For the eighth time this year, Pacific Biodiesel was featured on the front page of the Maui News. This time featuring the sunflower crop planted at the Maui Tropical Plantation. This crop was planted near safe parking so the public could easily visit and explore.
  • ECOInBrief - Pacific Biodiesel's Vice President Kelly King was the featured guest on ECOInBrief, a podcast series focused on finding individuals, community groups and corporations with interesting stories to share, to inspire and often, demonstrate the impact that a small group can have. Listen to the interview here
  • Honolulu Star Advertiser - Sept 5. - Pacific Biodiesel's second sunflower harvest was the topic of this Honolulu Star Advertiser article in September. 
  • PBS - The Travel Detective - In August, Peter Greenberg, PBS's Travel Detective and CBS travel expert, interviewed Pacific Biodiesel's Bob King at Maui Tropical Plantation to learn about our new sustainable agriculture projects for an upcoming segment about Maui scheduled for the second season of his PBS show. Stay tuned for the air date.
Pacific Biodiesel President Bob King, at right, is interviewed by Travel Detective Peter Greenberg for an upcoming segment of the popular PBS show. 


Customer Corner  
  • Donut Dynamite! owner Desiree Parada, aka Madame Donut, is proud to display her 2017 Restaurants for Renewables sticker right behind the register. She's been a customer of Pacific Biodiesel since she opened her business and is proud to contribute to our sustainability efforts. The Wailuku shop was an episode winner of the Food Channel's "Sugar Showdown." Donut Dynamite!'s confections were a big hit at our recent farm tour for the Andaz spa team.
  • New customer The Cheesecake Factory at Ka Makana Alii celebrated its grand opening at the Kapolei complex. Invited to attend the event and sample their offerings was Senior Account Executive Dana Shinsato who raved about the tiramisu cheesecake. Dana spent time with Todd Cohen from The Cheescake Factory's corporate office informing him about Pacific Biodiesel's recycling  efforts and locally produced biodiesel.
          Ka Makana Alii, celebrating its first anniversary, is an important customer generating substantial quantities of used cooking oil collections from all its food service facilities. Additional restaurants at the complex are due to open before the end of the year including Jolly Bees, Limon, Bravo and Rascal Flats and we look forward to recycling with them as well.
  • Daniel Peavy, co-owner of long-time B100 customer Aqua Adventures, sent a comment to The  Maui News about the article on our partnership to farm chickpeas (see article above). "Love it. Sugar is gone and is best to replace it with local grown produce. Congrats to Pacific Biodiesel for thinking more outside the box. Been using biodiesel on our boat for years. Aqua Adventures, Maalaea Harbor."
Donut Dynamite! owner Desiree Parada, a proud Restaurants for Renewables partner. 
Pacific Biodiesel Account Executive Dana Shinsato with Cheesecake Factory's Todd Cohen. 
Staff of Aqua Adventures, located at Maalaea Harbor, are proud their vessels are "Powered by Biodiesel".
  • The Grand Wailea Resort and Spa, a Waldorf Astoria property, covers 40 acres on Maui's south shore.
    Earlier this quarter, Pacific Biodiesel Account Executive Rob Robinson announced the contract signing for new customer Grand Wailea Resort and Spa, one of Maui's largest hotels with almost  800 rooms and 9 restaurants and bars. "It was a team effort," Robinson reported. "The logistics of servicing the 40-acre resort required a lot of planning and even some special equipment. The entire team pulled together to come up with a proposal and service strategy to acquire this high volume account."
In the Spotlight
Pacific Biodiesel Around Town 
Chamber of Commerce of Hawaii Annual Meeting - August 1, Honolulu 
Account Executive Dana Shinsato represented Pacific Biodiesel at the annual meeting of the state's Chamber of Commerce.
SBA All at Once Village Green - August 4 & 5, Waikiki, Oahu 
Jack Johnson greeted Pacific Biodiesel's Marketing Director Joy Galatro and Shauna Watt from the SBA at their All at Once Village Green booth.  
Partnering with the Sustainable Biodiesel Alliance, Marketing Director Joy Galatro represented  Pacific Biodiesel at the All At Once Village Green for the Jack Johnson Summer Concert Series at the Waikiki Shell. "All At Once" is entertainer Jack Johnson's social action network designed to help individuals make positive change in their local and world communities by connecting with non-profit groups and taking environmental action. All At Once promotes sustainable local food systems and plastic free initiatives at all its concert events. 
Huliau Food and Film Festival - August 12, Kihei, Maui
Pacific Biodiesel was a presenting sponsor for this fundraiser, supporting Maui Huliau's mission to promote environmental literacy and leadership among Maui's youth through community-based educational experiences.  
HEPF Award/Clean Energy Day - August 28, Honolulu 
Pacific Biodiesel received the Hawaii Energy Policy Forum's 2017 "Transformational Achievement Award" for advancing clean energy in the state. One of six award recipients, the company earned recognition in the "Integration of Sectors" category for its work in the Hawaii Military Biofuel Crop Project, a collaboration with the US Army to determine the economic feasibility of the military growing its own fuel in the state for energy security. Vice President Kelly King and Marketing Director Joy Galatro were on hand to receive the award presented by Governor David Ige at the 9th Annual Hawaii Clean Energy Day. For a full list of award winners click here. 
Governor Ige, third from right, Joined Pacific Biodiesel's Joy Galatro and Kelly King and other award recipients at the 9th Annual Hawaii Clean Energy Day on Oahu. 
Hawaii Agriculture Conference 2017 - August 29 & 30, Honolulu
Pacific Biodiesel Ag Operations Manager and Crushing Mill Manager Chris Long traveled from Hilo to Honolulu for the two-day Hawaii Agriculture Conference at the Hawaii Convention Center. As our company's sustainable agriculture operation continues to grow as an integral part of our mission, the team members attended sessions on diversified agriculture and networked with others in the industry. In September, Long received FSPCA certification after a two-day food safety training sponsored by Innovate Hawaii and the Chamber of Commerce of Hawaii.
HTA Annual Conference and Expo - September 14&15, Honolulu  
HTA 2017 Group shot
At the HTA conference expo from left to right, Pacific Biodiesel team members, Maui Fleet Manager Jason Imamura, Director of Operations Jenna Long, Account Executive Dana Shinsato, Supply Chain Manager Tony Baduria and President Bob King.
Pacific Biodiesel staff attended the two-day Hawaii Transportation Association Conference and was a featured exhibitor at the Friday night expo. The annual conference brings together fleet managers and transportation executives from across the state. "This event provides a good opportunity to focus on the core customers for our renewable fuel, including current users and those who haven't yet made the switch to biodiesel," stated Director of Operations Jenna Long.
MHLA Annual Meeting & Trade Show - September 13, Kaanapali, Maui
Account Executive Rob Robinson and Maui Lead Driver David Mollena attended the Maui Hotel and Lodging Association's Annual Meeting and Trade Show, where attendees learned about Pacific Biodiesel's services as well as our sustainable agricultural projects. Held at the Sheraton Maui Resort, the booth featured an eye-catching bouquet of sunflower blooms freshly cut from our Maui biofuel crop, which attracted a crowd of attendees interested in learning more about these blooms of sustainability used to produce renewable fuel and other products.
Hawaii Electric Light's "Tees for Tots" Golf Tournament - October 7, Mauna Lani, Hawaii Island
Pacific Biodiesel supported energy partner Hawaii Electric Light with a donation of rollerball bottles of macadamia nut oil for each golfer in the tournament. Supply Chain Manager Tony Baduria represented the company at the fundraiser.
Hawaii Lodging and Tourism Association Annual Meeting - October 19 & 20, Turtle Bay Resort, Oahu
Marketing Director Joy Galatro joined Account Executives Dana Shinsato and  Rob Robinson for the annual statewide association meeting held at the Turtle Bay Resort on Oahu. The event offered an exclusive session for hotel and resort executives to meet one-on-one with company representatives, providing our team with an opportunity to talk about our full range of products and services with decision makers in the hospitality industry.
Maui Ag Assistant Kurt Galatro and Friends Bike for Biodiesel     
Ag Assistant Kurt Galatro and team bike across the Valley Isle. 
One of our newest team members, Maui Ag Assistant Kurt Galatro, is a huge fan of biodiesel. He's also an avid cyclist and former U.S. Cup Southeast Mountain Bike Champion. He recently developed a way for he and his friends to promote our company's mission of sustainable, community-based renewable fuel while they enjoy cycling throughout Maui. The bike jerseys he custom-designed feature the Pacific Biodiesel logo with a "Fight Climate Change" graphic on the front, and "Be the Change" message on the back along with sunflowers paired with the message "Petal Powered." The Sustainable Biodiesel Alliance logo is also featured; a portion of the proceeds were donated to the SBA. To debut the new design, the cyclists recently posed for photos in the Maui sunflower field, taken by Kurt's wife and Marketing Director Joy Galatro.

Industry News & Trends  Tulsi Gabbard
  • Rep. Tulsi Gabbard Leads the OFF Act to End America's  Reliance on Fossil Fuels and Transition the Country to a Clean Energy Economy by 2035
September 8, 2017:
Click here to read the complete article from the Maui News, Rep. Gabbard's full statement and testimonial support including that of Pacific Biodiesel President Bob King. 
  •  38 senators urge Pruitt to issue strong 2018 RFS volumes
October 5, 2017:
As reported in Biodiesel Magazine, a letter from Senate members to EPA Administrator Biodiesel MagazineScott Pruitt reflects bipartisan support for strong RFS. Click here for the report from as reported in Biodiesel Magazine.  

Upcoming Events  
October 26 - MHLA Mixer, Maui Ocean Center      
The Pacific Biodiesel team will attend the Maui Hotel and Lodging Association Mixer at the Maui Ocean Center later this month to promote our new Kuleana products along with our used cooking oil recycling services and highest quality renewable fuel.
October 31- KITV Channel 4, Honolulu 
Sales Coordinator Susan Campbell will be a guest on KITV Channel 4 morning news on Tuesday, October 31st to promote our new line of Kuleana beauty oils as one of the featured products available at the Made in Maui County Festival.
November 1 - Grand Wailea Resort's Health and Benefits Fair
Pacific Biodiesel has been invited to participate in the Grand Wailea Resort and Spa's employee health  and benefits fair. We'll be featuring our new Kuleana beauty oil products and sharing our information about our zero-waste, community-based, sustainable "agriculture and energy" model that is helping Hawaii achieve a clean energy future.   
November 3 & 4 - Made in Maui County Festival, Maui Arts and Cultural Center The sales and marketing team will be out in force at the 3rd annual Made in Maui County Festival for the promotion and sale of the company's  new Kuleana beauty oil products. Friday features a special "Shoppers Preview" from 1:30pm to 6pm. Tickets are $35 per person, available from the MACC box office. On Saturday, the event runs from 8am-4:30pm with tickets available at the gate for just $5 per person. Be sure to stop by and meet the Pacific Biodiesel team at booth #235 and learn about our show specials. Get a head start on your holiday shopping with Kuleana gift sets. For more information, visit

Revolution Green logo December 14 - Revolution Green 10th Anniversary, Kahului, Maui 
Pacific Biodiesel will be celebrating the 10th Anniversary of Revolution Green, the documentary film  about Bob and Kelly King and the founding of Pacific Biodiesel, with a community screening on Thursday, December 14th at the Akaku 2nd floor salon on Dairy Road. Along with the screening of the original film, the event will include a filmmaker's panel, featuring director and producer Steve Strout, White House "Champion of Change" Alum and Sustainable Biodiesel Alliance Founding Board Member Mike Bowman, and Bob and Kelly King.

Founded in 1995, Pacific Biodiesel is Hawaii's award-winning and internationally recognized producer of renewable fuels and the only commercial biofuel producer in the state. This Maui-based company established and operated the very first retail biodiesel pump in America and for the past two decades has built a solid reputation as a leading pioneer in the renewable energy industry. Throughout its history, Pacific Biodiesel's mission has remained constant: to promote a clean, sustainable energy future through the community-based production of renewable fuels. Today, with more than 80 employees statewide, Pacific Biodiesel excels in constructing and operating biodiesel processing plants, advancing process technology, and producing and marketing quality fuels. The company is also involved in many sustainable agriculture-related projects - including testing sunflowers as a potential year-round feedstock for producing biodiesel and exploring innovative ways to turn agriculture waste into useful products that can create new revenue streams for farmers, such as recycling waste papaya to grow algae for use in farm fertilizer and as feed for local aquaculture and livestock. With a nameplate production capacity of 5.5 million gallons annually, Pacific Biodiesel's Big Island plant utilizes state-of-the art distillation technology to produce the highest-quality biodiesel in the country.
For more information please visit our website at:
or contact Beth Mathias at:
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