Tembua: The Precision Language Solution Newsletter
Newsletter Subtitle
January 2015
In This Issue
Upcoming Events and Fun Things
Quality-How important are chocolate chip cookies?
Client Spotlight
Upcoming Events and fun things
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Our ISO 9001/EN 15038 auditor will be here next month to make sure we are in compliance with the procedures.  Next year, we renew our certifications.



Jeff Olsen, our Director of Sales, will be attending the DA4S conference in San Diego.  If you're there, make sure to say hi!

Congratulations to the savy clients who ordered during our 3 day sale. Great way to manage the budget!



"There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey."
  John Ruskin 



"The smaller our world becomes, the more important it is that we understand each other."

--Patricia May, CEO & President of Tembua

The bitterness of poor quality lingers long after the sweetness of meeting schedule.


Quality-How important are chocolate chip cookies?
Compare, Measure, Evaluate, Assess Need


When the family complained that my chocolate chip cookies didn't taste right, I conducted an experiment. I had used generic chips as a cost-cutting measure, and they apparently had a larger impact than I realized. I baked a large batch, divided it into 4 parts, and stirred in 4 different brands of chocolate chips. When I put the cookies on 4 different plates, unlabeled, and asked my family to silently rank the cookies from best to worst, I was astonished to see that everyone rated the batches in the same order. Back to the chips I usually bought!


When I buy a grocery product for the first time, I often purchase one unit of the most expensive brand and one of the least expensive. Then I determine how large the difference is and what I need in that particular product. Sometimes, as with the chocolate chips, I buy the more expensive brand. (Why bake cookies if they're not going to taste good?) Sometimes, as with wrapping paper for children, I choose the least expensive. If it holds together long enough to get into the toddler's hands, it's good enough.


I could measure the cookies with a simple questionnaire. Larger purchases, however, require not only a comparison of features but also a measure of their relative importance. I'm currently looking for a new car. Reliability is my absolute primary concern. Will the car spend more time at the dealer's than in my garage? Then I don't want it, no matter how well it's connected to my social media accounts or how good the bass reproduction is. Other people may rank heated seats and parking assist at the top of their lists.


To read more, click here Quality


Client Spotlight


PCCW Global (PCCW-HKT DataCom Services Limited) is a leading telecommunications provider, offering the latest voice and data solutions to  

multi-national enterprises and communication service providers.  They provide best- in-class connections in some of the remotest, hard-to-reach areas across Asia, Africa, Latin America and the Middle East.


The personal approach to business mentioned on their website is also evidenced by strong relationships with vendors such as Tembua!



Connect With Us


Patricia May
Tembua: The Precision Language Solution

Legal, scientific, HR, technical and website translation

Specialized BioMedical division

Simultaneous conference interpreting








Tembua´┐Ż: The Precision Language Solution´┐Ż

1-800-347-9739 or 1-952-435-8178  |  Fax: 1-952-435-3626


Certification to ISO 9001: 2008 

Certification to EN 15038:2006 

Compliant with ISO13485