Upcoming Castle Speaking Engagements
"From Community Engagement to Communications Tools: Best Practices for Presidential Transitions," CASE District I, March 13
Welcome, New Castle PR Team Members!
A Boston-area native, Steve joins us from WHDH-TV where he was an investigative reporter.
Assistant Account Executive
An Atlanta native and master's in journalism candidate at Northeastern, Brandi previously interned at WCVB-TV's "CityLine."
When Papa Gino's launched its merchandise store, we suggested capitalizing on the hometown passion people have for the brand by sending t-shirts to some celebrities who grew up in the Boston area. We were thrilled when Cambridge native Mindy Kaling posted a photo of herself in the shirt --even more thrilled to see some great comments from her followers and PG fans! To date, the Instagram post has generated more than 306,000 likes and driven significant traffic to the store.
Castle Looks at the Year Ahead
A new year is when we reflect on the past year, and 2019 was a busy one. Our globe-trotting events team managed events in Croatia, Spain, Orlando, Mexico, Las Vegas, Portugal, The Bahamas and Miami. Our crisis team managed 90 matters for 52 clients in 14 states. And the PR team continues to deliver ROI for clients, with one nonprofit client just last week reporting that our work led to an unsolicited $150,000 gift.
So what's ahead in 2020?
- Wellness is having a major impact on events. From yoga classes to tech-free zones to vegan menus, we're bringing a holistic approach to event planning.
- This extends to the environment, and it's critical to consider the impact of events on our planet. We assess all aspects, from single-use products to floral arrangements to water bottles, to advise our clients on ways to minimize their carbon footprints.
- In our increasingly remote workforce-based society, in-person meetings are essential to strengthening relationships and building company culture. Nothing can replace talking with a living, breathing human being. We encourage all of our clients to create as many in-person touchpoints as possible over the course of their events.
For PR and social:
- With the ongoing news cycle chaos and an election year upon us, determining whether (and how) to address social issues will continue to be a critical consideration for organizations and executives.
- TikTok is surging in popularity. We will start to see its continued integration into social media strategy for certain clients.
- Speaking of social strategy, brands must consider the potential fallout (or upside) of their marketing when they plan campaigns. (Think of Peloton's ad uproar.)
One more thing that is true every year: an agency is only as good as its clients and team. "Indispensable." "I'm in love with these guys." "We're so grateful to our amazing Castle team for your guidance, support and enthusiasm." "You've made such a difference." These are just a few of the remarks we've received from our clients online and in-person this week. We're proud of our team, clients and spirit of collaboration and focus on meaningful results we bring to our relationships. We're thankful to start the year off with such positive notes.
Wishing you a great 2020.
Sandy Lish &
Newton-Wellesley Hospital's chair of Emergency Medicine sat down with WCVB-TV to discuss the flu in Massachusetts. In addition, Newton-Wellesley's recently established healthcare partnership with Wellesley College was featured in the Boston Herald.
South Shore Hospital
's chief of Infectious Diseases spoke with the
about the coronavirus, while its director of Emergency Medicine talked with
The Patriot Ledger
about when flu patients can seek treatment at urgent care instead of the emergency room.
The BASE's 6th Annual MLK College and Career Fair, which connects urban youth with educational and professional opportunities, was featured on WCVB-TV, WHDH-TV, WBZ-TV and BNN.
The Foundation for MetroWest "Impact MetroWest" report was featured prominently in The Boston Globe and on WGBH. The report, a comprehensive study of the challenges and opportunities associated with the region, was launched at an event with Lieutenant Governor Karyn Polito and Bloomberg's Janet Wu.
The Greater Boston Food Bank held its 14th Annual Chain of Giving Event with more than 200 dignitaries and supporters in attendance, including Massachusetts Governor Charlie Baker, Boston Mayor Marty Walsh, State Treasurer Deborah Goldberg and Boston Police Commissioner William Gross. Numerous TV and radio outlets were there to cover the event.
Castle Events Around the World
The events team is in full swing for 2020. We recently executed two large-scale sales kick-off meetings for companies in IT solutions and high tech, with more than 3,200 attendees in Orlando and Austin. Q1 is always a busy time as companies gear up for the new year. Coming up: an annual user group conference in Orlando, three exclusive high-touch incentive programs in Mexico and Puerto Rico, and an annual conference for an agricultural cooperative company in Dallas.
Interested in learning more about our event management services, including our anniversary campaigns? Read more here.
crisis communications plans
kept us busy throughout 2019, more than tripling our crisis communications practice this past year. We anticipate continued growth in 2020, due to the rise of corporate activism, free speech issues, the election cycle, increasingly intense scrutiny on donor funding, and consolidation and leadership transition across industries.
Here's a quick look at our crisis communications work in 2019:
Be sure to follow our dedicated
Crisis Communications LinkedIn page
expert insight and advice, commentary and upcoming presentation activity. As Philip always says, "It's not a matter of if, but when."
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Sandy Lish Wendy Spivak