Welcome to The Cirrostratus Group summer newsletter.
Customer on-boarding is a interest area of mine since it can have such a substantial impact on customer retention and attrition. We've all experienced good and bad customer on-boarding experiences as customers of a SaaS product and we know that first impressions make a huge difference in longer term retention. I've included some practical resources which you can use to design or improve your customer on-boarding approach.
It's always of interest to understand what successful SaaS businesses to be successful. This list of 10 successful B to B SaaS companies all have strong ecosystems. In some cases it's a developer community and in others its a marketplace of applications that work with the main application. Salesforce is of course a classic example of a marketplace and at this point it's estimated that the Salesforce marketplace ecosystem is 5 times the revenue size of Salesforce itself. If you aren't creating a strong marketplace or other ecosystem or participating in one this may be limiting your growth opportunity.
I'm always interested in hearing about your experiences with delivering cloud applications.
The Cirrostratus Group