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March 2017
SaaS Pricing  
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Welcome to the March Cirrostratus Group Newsletter.

This month's newsletter has some great information about how to price your SaaS product and how to make good pricing decisions.

Customer Success continues to be an important part of any SaaS business model. This month I've included some current resources that I think you'll find helpful.

I'm proud to say that Constant Contact has awarded The Cirrostratus Group newsletter the All Star Award again this year. Thank you to all of you who read, click and engage with the newsletter.

I'm always interested in hearing about your plans for developing and offering cloud applications.

Paul Ressler
The Cirrostratus Group  


Pricing Your SaaS Products 
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A survey of approximately 1000 SaaS executives was conducted by Openview. This survey showed that most growth and expansion stage SaaS companies do not have someone who is focused on pricing decisions. Most often it is the CEO that makes the pricing analysis and decisions which implies the strategic importance of pricing decisions. However, how many CEOs are experts on pricing. This report has some very interesting insights on the impact of the pricing decision process. There is also an infographic on the current state of SaaS Pricing.

Once you've decided on your SaaS product pricing, here are some tips on how to set up your pricing page.

Customer Success
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Lincoln Murphy, customer success expert, has updated his Guide to Customer Success. It's a great free resource describing all aspects of the customer success role and he has recently updated it for 2017.

Pulse 2017, billed as the "The Ultimate Customer Success Event", is scheduled for May 9th - 11th in Oakland, CA. This is one of the largest events focused on customer success professionals and has a variety of great speakers. If you want to learn more about customer success this should be a great event.

 The Cirrostratus Group was just named a Constant Contact All Star for 2016. Thanks to all of you for reading and responding to the newsletter.

Some of the evaluation criteria includes regular communication, high open rates, high click-through rates and low bounce rates.
 






Resources From The Cirrostratus Group

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