September 2014

Welcome to The Martec Group
We are excited about the growth and changes at The Martec Group. We hope you will take a few moments to get to know The Martec Group and learn about the wonderful things happening at our firm.

Groundbreaking Study on E-tailing


E-tailing has become the fastest growing sector in the automotive aftermarket, and is becoming a significant revenue stream for auto parts sales, according to E-tailing in the Automotive Aftermarket from the Auto Care Association. This groundbreaking new study analyzes the online retail market for sales of aftermarket parts, and serves as the foundation for the Auto Care Association to provide a unified estimate of online sales within the aftermarket.


"Very little solid data existed on the size and makeup of the e-tailing channel, until now," said Kathleen Schmatz, president and CEO, Auto Care Association. "This first-of-its-kind study, produced by the Market Intelligence team of committee volunteers and staff, provides unprecedented insight into e-tailing purchase behaviors across multiple industry sectors, and the impact of these trends on the entire auto care industry."


Martec partnered with the Auto Care Association to study the effects of e-tailing on the automotive replacement parts market focusing on several core questions:

  • How large is the automotive aftermarket e-tailing market?
  • What will the short and long-term future hold in terms of e-tailing's affect on the replacement parts aftermarket?
  • What impact does e-tailing have for the various elements within the aftermarket - including manufacturers, distributors, retailers, installers, vehicle owners, etc. 

Chuck Bean, Partner at The Martec Group, was honored to present a summary of findings to the Auto Care Association's Fall Leadership Days, held this month in Boston, and attended by nearly 400 members.  Key takeaways included:

  • A larger than anticipated volume of replacement parts being purchased from e-tailers by 
    professional installers/shops; representing a larger share of the total e-tailing market than purchased made by DIYers
  • Significant growth amongst "pure play" e-tailers such as Amazon and eBay - outpacing traditional brick and mortar distributors/retailers
  • Important tailwinds for e-tailing growth, including delivery and logistics enhancements and greater usage of mobile apps and online research tools to create more well-informed customers
  • A significant amount of online research, both by DIYers and professional installers, which is impacting the perception of brands/suppliers


The Auto Care Association outlined the study in its September 10, 2014 press release as well:  Additionally, the full study is available for purchase via the Auto Care Association website at  We certainly encourage you to reach out to us directly with any questions you may have, via email or phone.


Meet Our Team Members

The team at The Martec Group is changing and expanding to meet the needs of our Clients and growing business.

Brenda Palmer has been with Martec for nearly 15 years.  Brenda is a valuable asset to our team, recently promoted to Operational Excellence Manager. We look forward to implementing this new role at Martec and are confident of Brenda's success in this role.  Many thanks to Brenda for her fantastic performance.

Jennifer Lane has joined The Martec Group as a Market Analyst. Jenn graduated from Oakland University in 2013 with a Bachelor of Arts in Applied Mathematics.  She was not only a member of the Honors College and Mathematics Association, but also an accomplished member of the Women's Track and Field team at OU. We look forward to a successful future with Jennifer.
New to the Martec team is Suzanne Steffen.  Suzanne joins us as Production Assistant.  Suzanne brings administrative, managerial and marketing skills that will be utilized in her new position. She was a Journalism/Communications major at Wayne State University as well as a student of Fine Arts and Photography.  Please help us to give her a warm welcome.

Dan Bielak is a recent Marketing major graduate of Eastern Michigan University.  Dan is an avid hockey player and donates time to coaching the youth hockey league in his community.  The Martec Group was fortunate to have Dan join our team as a Market Analyst in May of this year. 

Please help us to welcome our new team members and congratulate Brenda.  We consider ourselves very fortunate to have gained such wonderful additions to our Martec family.

In This Issue
Automotive Aftermarket E-tailing
The Martec Team
What's Happening
Why Martec?

What's Happening at Martec

This year marks our 30th year of providing exceptional market research to our Clients.  As we reach this milestone, we reflect on our history and look forward to our future.  In doing so, we have opted to implement some refreshing changes to the Martec image. 
Have you noticed our updated logo? 

We have chosen to keep our pyramid theme to represent our solid foundation, the knowledge stepping stones we provide daily, as well as the strategic ascension that market research enables.
The minor modifications to our new logo symbolize our growing success in the
industry as well as depicting the action that our insights provide our Clients.
Our website has a new look and feel as well. We welcome you to visit us at:
The Martec Group is pleased to have shared this journey with you and we look forward to a continued and growing relationship with your organization.

Why Choose The Martec Group?

Although more than
40% of our projects are global in scope, with offices in numerous cities and countries, The Martec Group remains a small, client centric firm. We listen, we communicate, we customize, and we work hard.  Our goal is not only meet your requirements, but to exceed your expectations.  You are not just another Client - we want you to be a long-term business partner.

We thank you for giving us this opportunity to reintroduce The Martec Group.  Contact us to discuss your market research needs and demonstrate our capabilities. You will never have to ask "Why Martec?" again.

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