January 2017
In This Issue
Board of Directors


Thom Fladung
Hennes Communications 

Amy McGahan
Dix & Eaton 

Carol Kovach
Diocese of Cleveland 


Rita Andolsen

John Betchkal
Retired, GE Lighting 

Mary Lou Brink
The Plain Dealer

Toni Garbo

Jennifer Keirn
Keirn & Co

Elizabeth McInyre
Crain's Cleveland Business

Russ Mitchell
Russ Mitchell

Lee Moran
The News-Herald 

Kathleen Osborne
Hathaway Brown School 

Denise Polverine

Joe Pulizzi
Content Marketing Institute 

Todd Schneider

Mark Simpson

Amanda Todorvich
Cleveland Clinic

Past President
Ed Byers
Retired, Medical Mutual 

Lynn Bracic
Professional Management Concepts, Inc. 
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From the President - Thom Fladung

We want to talk about journalism that works and journalism that matters. We want to talk about why it worked and how it worked. We want to talk about it all year long.
We want to talk about old-fashioned watchdog journalism. And groundbreaking journalism that uses tools and approaches we couldn't have imagined just a few years ago. We want to talk about great journalism printed on newspaper pages, viewed on TV screens, heard on the radio, posted on the internet, shared on Facebook, linked on Twitter, found on podcasts - and every other device where journalism can be committed.
Know where we'll find that journalism? Right in our backyards, right here in Northeast Ohio.
What should The Press Club of Cleveland stand for? What should we be doing? I think we should be talking about this journalism that matters - and we should be talking about it loudly and consistently.
Interested in talking about what's wrong with journalism - the shattered business models, shrinking resources and downward spiraling public perception? I read those stories. I agonize that I couldn't come up with better answers when I was a working journalist. But those stories are everywhere.
And they're not the whole story.
I believe someone also needs to be out there talking about the journalism that matters - and that's happening all around us. And what more fitting organization than The Press Club of Cleveland to take on that challenge?
That will be our mission this year. I hope you'll join me in it.
To further that mission, we welcome onto the Press Club Board Elizabeth McIntyre, publisher and editor of Crain's Cleveland Business; Mark Simpson, managing editor for news at ideastream; and Amanda Todorovich, director of content marketing at the Cleveland Clinic. They all know more than a little about great storytelling.
We also bid a fond farewell to outgoing board members Michael Bennett, Mary Patton and Ed Byers, who also was our immediate past president. Their contributions to the Press Club are a story that will not be forgotten.
Finally, we need your help. We need Press Club members serving on committees, making our club stronger and smarter and helping us spread the word about great journalism.
If you are interested in working on a committee in 2017 or have any other questions or comments about the Press Club, please drop us an email at pressclubcle@gmail.com or call the office at 440-899-1222. 

January Program features a panel discussion with the Cavs and Indians:
Sports and Social Media

How Cleveland's professional sports teams are reaching and engaging with their fans in new ways.

Joel Hammond
Joel is in his fifth season with the Cleveland Indians as assistant director of communications. He oversees the club's social media efforts and contributes to the organization's overall public relations initiatives 

Courtney Shilling
Courtney is the social manager for the world champion Cleveland Cavaliers. She has been with the organization for three years. Prior to moving over to the Cavs, Courtney ran social media for the Cleveland Indians

Moderating the event

Denise Polverine
Denise is director of digital strategy at WKYC / WKYC.com. Prior to joining WKYC two years ago, she was the editor-in-chief and then director of operations at cleveland.com for 17 years. She started her career as a radio and TV reporter in Cleveland and New York City.

Program and lunch
Ticket prices:
Press Club members: $28
Non-members: $33
Full-time students: $25

Cancellations need to be made in writing and emailed (pressclubcle@gmail.com) by January 27th at midnight
For complete entry booklet to download click here

Welcome new members
Fred Barrett, Producer, SociallyGoodTV.com
Fred Barrett is a freelance videographer, video journalist, and instructor in storytelling in the School of Digital Sciences at Kent State University. Video content is provided to news organizations such as The Associated Press, The Sporting News and international media distribution companies. Recent coverage includes the Cleveland Cavaliers Championship season, playoffs and parade, and the Cleveland Indians World Series run. He is the producer of SociallyGoodTV.com, a community video initiative, and New Realm Media, a corporate and event multimedia company.

Previous roles included online marketing, graphic design and video support for formerly owned Knight Ridder news organizations. From 2007 to 2012, he provided instruction in multimedia techniques and visual communication design at Kent State University. He has several years of experience in sports and event management and media relations. His interests include video production and distribution, developing branding and marketing strategies and keeping abreast of transformative technologies affecting media distribution.
Cristy Carlson, Senior Vice President, Falls Communications
Cristy Carlson, an award-winning public and media relations professional, draws on her experience on both the agency and client sides and her 11 years as a broadcast journalist to help organizations communicate effectively in good times and bad. She focuses on media strategy, message development, spokesperson training, speechwriting and issues management. She brings positive energy and a can-do attitude to her work, and her clients rely on her for her critical thinking, expertise and holistic approach to solving problems and meeting business objectives.  

Why I joined The Press Club of Cleveland?  Because I support its mission of promoting excellence in journalism (as well as engaging with members of the community and having fun!). Part of what I do at Falls Communications is to help journalists find sources for stories, so the opportunity to meet with members of the media and participate in ongoing education programs and forums will help in that regard. In addition, journalism is my first love -- and was my first career. After receiving a master's degree in journalism from Northwestern University's Medill School of Journalism, I worked as a television reporter for 11 years, five in Reno, Nevada and six at television stations here in Cleveland, before making the switch to public relations. While I love what I do now, in some ways, I think I'm still a journalist at heart.
Patricia Persico, Director, Corporate Communications, Cliffs Natural Resources Inc.
Patricia Persico holds executive responsibility for all internal/external corporate and financial communications, branding and media relations at Cliffs Natural Resources Inc. (NYSE:CLF), a leading mining and natural resources company.  Since joining Cliffs in 2010, she has led the strategic communication efforts for the company's various growth initiatives, reorganizational activities and divestitures. She has built Cliffs' share of voice with targeted global financial, business and trade media through a comprehensive external publicity and media relations program highlighting the CEO and CFO.  She also serves as the company's spokesperson.

Why I joined the Press Club of Cleveland?
Over the years, I have considered joining the  Press Club of Cleveland. However with a hectic travel schedule, I simply put it aside for another day. More recently, I've seen some of the programming that was of interest to me.  I believe it is  important to keep up on the latest issues or trends during a time when there appears to be  greater political, economic and competitive pressures on news.  I am confident that one of the best way to do this is to connect with local journalists and communication professionals to share and learn from each other.
Thanks to 2017 Corporate Sponsor: