August 2017
In This Issue
Board of Directors


Thom Fladung
Hennes Communications 

Amy McGahan
Dix & Eaton 

Carol Kovach
Diocese of Cleveland 


Rita Andolsen

John Betchkal
Retired, GE Lighting 

Mary Lou Brink
The Plain Dealer

Toni Garbo

Jennifer Keirn
Keirn & Co

Elizabeth McInyre
Crain's Cleveland Business

Russ Mitchell
Russ Mitchell

Lee Moran
The News-Herald 

Kathleen Osborne
Hathaway Brown School 

Denise Polverine

Joe Pulizzi
Content Marketing Institute 

Todd Schneider

Mark Simpson

Amanda Todorovich
Cleveland Clinic

Past President
Ed Byers
Retired, Medical Mutual 

Lynn Bracic
Professional Management Concepts, Inc. 
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From the President -- Thom Fladung 

Scott Berinato visualizes a better world - a world where charts and graphics tell beautifully simple and clear stories and where the burgeoning craft of data visualization becomes a widely embraced and practiced skill. 

Berinato, a Harvard Business Review senior editor, also is doing more than visualizing that world. He's making it happen. And next month, Press Club members can step into that world as Berinato leads our next program. The program is 5:30 p.m. to 7:30 p.m. on Sept. 7 at the House of Blues, and you can find out more about how to sign up in this newsletter. 

"The world is awash in data," Berinato says. Around 2003, he says, while researching a story about the frequency of people drowning in sand holes on beaches, he came upon a diagram from the National Institutes of Health that told the story of how to understand the risk. 

That launched Berinato on a path that has led to his current status as one of the nation's leaders in the practice of data visualization and visual thinking. In 2016, he published "Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations." 

Berinato says he comes at it all from a narrative perspective. "I'm a writer, and I love words," Berinato says. "Every conversation has to have a visual component." In part, he says, data visualization helps resolve the "tension between using visuals to catch people's eye and using visuals to tell a story."

  He'll also be telling those stories at Content Marketing World 2017, the annual Cleveland-based mega-conference organized by Press Club board member and Content Marketing Institute head guy Joe Pulizzi. We thank Joe for sharing Berinato with us. (And to learn more about this year's Content Marketing World conference, go here.) 

Berinato says anyone involved in communications - from journalists to public relations practitioners to content marketers - should consider it a "competitive imperative" to delve into data visualization. 

"You have to do it," Berinato says, "to make sense of the world."

We urge you to start making more sense of your world and check out this Press Club program with Scott Berinato.

Our second trivia night has been added to the Press Club's fall calendar: 
October 17th 
5:30 - 8:00 pm
Get your teams together (teams of 4), 
or we will pair you up with other individuals .
Registration information will be out shortly. We had a sold out crowd for our first Trivia Night in the spring .... get registered early.   Click here to register online.
2017 Press Club Hall of Fame inductees, Heaton Award winner announced

Mark your calendar for Thursday, Nov. 2 for The Press Club of Cleveland Journalism Hall of Fame induction dinner. The event will be at LaCentre Conference & Banquet Facility, 25777 Detroit Road, Westlake. Watch for details on the dinner and advertising opportunities in the event program booklet in the coming weeks.
This year's Hall of Fame induction class consists of:
  • Joe Frolik, who spent more than 30 years at The Plain Dealer as a reporter, columnist, national correspondent and chief editorial writer. He worked at newspapers in Austin and San Diego before coming to Cleveland. Currently, he is a managing producer at Ideastream in Cleveland.
  • Janet Macoska, a longtime rock and roll photojournalist who covered many of the biggest performers. Her work has appeared in local, national and international publications and is in the permanent collection of the Rock and Roll Hall of Fame and Museum in Cleveland. She also spent 10 years as the Cleveland Indians photographer.
  • Russ Mitchell, whojoined WKYC TV3 as lead anchor and managing editor of the 6 and 11 p.m. newscasts in 2012 after spending 20 years as a national correspondent and anchor, covering stories all over the world. The award-winning journalist worked in Kansas City, Dallas, St. Louis and New York before arriving in Cleveland.
  • David Molyneaux, longtime Plain Dealer staff member who was Cleveland City hall reporter, city editor, editorial page editor and chief travel writer for the daily paper before his retirement in 2006. He continues to blog and write about travel.
  • Joe Mosbrook, an award-winning broadcast journalist, who spent 35 years as a news reporter for WKYC TV3 and covered some of the biggest news events in Northeast Ohio. He interviewed every president from John Kennedy to Bill Clinton and reported regularly for NBC's Today show and Nightly News broadcasts. He also anchored NBC Radio Network newscasts.
  • Carol Story, who is well-known for her work as producer of the WEWS TV5 Morning Exchange show. Under her supervision, it became very popular and served as a pilot for ABC's Good Morning America show. The format also was adopted by NBC and CBS for their morning shows. Story is retired and lives in North Carolina.
Also, Tom Moore of radio station WTAM 1100 will receive the 10th annual Chuck Heaton Award, which is presented to someone in the journalism field who is respected for his or her contributions to the profession as well as in the community. The award honors the memory of Chuck Heaton, a longtime and well-respected sports writer at The Plain Dealer.

Moore has been a news anchor at WTAM and other iHeartMedia radio stations since 1995, and has covered Cleveland news on the radio since 1987. He serves on an alumni advisory board to the School of Broadcast and Cinematic Arts at his alma mater, Central Michigan University, is coordinator of the Northeast Ohio support group of the Acoustic Neuroma Association and is active with St. Angela Merici Parish in Fairview Park. For the past 20 years he has been secretary-treasurer of the Cleveland chapter of the Society of Professional Journalists and twice served as president of the Ohio Associated Press Broadcasters Association.
Press Club T-Shirts still available
Crew necks or women's scoop necks are available.
Women's small (size 2-4) / medium (size 6-8) /
large (size 10-12)
Men's medium / large / extra large
$10 each if you pick up at one of our events
Shipping/handling is additional charge (if shipped).

Click this link for more ordering information

Welcome new members
Joe Rodgers
Perform Group Media
Joe works for Perform Group Media, which is the parent company of Omnisport worldwide and Sporting News in the U.S., as an associate editor and content strategist. "I'm moving to Cleveland after three years in Charlotte, N.C. and will be working remotely. I'm a proud Oakland University (communication) and Kansas State (public relations)  graduate   with a  background in sports media and interests in content marketing and media relations." 

Joe hopes to create relationships through The Press Club and find opportunities to volunteer in the community. "As an outdoor enthusiast, I look forward to fishing the Cleveland waterways and exploring its extensive Metroparks system." 
Job Opportunity
Our Firmwide Marketing department has an excellent opportunity for a Senior Public Relations Specialist in our Cleveland Office. As a member of the PR team in the firm's Marketing department, provide strategic public relations counsel and implement firm-wide public relations activities to increase the firm's visibility and enhance its reputation with target audiences. Candidates must have the ability to communicate persuasively and concisely. Candidates will work in a fast-paced environment independently and as part of a highly collaborative team. Specific duties include the following:
  • Conduct national media relations outreach based on firm-wide PR goals and practice group priorities in support of firm wide messaging and business development activities.
  • Create and implement effective, practice-specific, PR and social media campaigns that support business development goals.
  • Develop and maintain relationships with key reporters at trade publications, national outlets and at the local level.
  • Identify media opportunities, develop appropriate pitch materials and media lists, and prepare attorneys for media interviews.
  • Manage byline article requests and placements.
  • Monitor and evaluate media coverage, providing monthly analysis.
  • Ensure firm's media relations policy is followed, safeguarding firm/client relationships.
  • Provide PR support for firm-wide pro bono and diversity activity.
  • Other duties as assigned.
  • Bachelor of Arts degree is required, preferably in Communications, English or Journalism. 3-5 years of experience in the public relations field required, and experience in a law firm, other professional service firm or a PR agency a plus.
  • Interpersonal communication skills necessary to maintain effective relationships with attorneys, clients and staff.
  • Strong time-management skills and ability to meet deadlines.
  • Establish credibility with attorney base through quality work and communications that bring to bear the right mix of confidence, tact, persistence, and reliability.
  • Ability to work independently and with a highly collaborative team.
  • Ability to multitask and prioritize responsibilities.
  • Ability to be detail-oriented.
  • Excellent judgment and decision-making skills.
  • Working knowledge of and established contacts with legal and business media.
How to Apply:
Send resume and salary requirements to Amanda Kelley, Human Resources Coordinator/Recruiter at
Thanks to 2017 Corporate Sponsor: