September 2016



Phone (908) 823-4607-

How Assertive Are You?
 Take the Quiz: How Assertive Are You?

When you start practicing as a veterinarian you are expected to partake in continuing education to keep your skills and knowledge base current. You should do the same with your leadership skills. By learning how to be more assertive or tweaking your current knowledge base to become a more effective leader, you can help your clinic run more efficiently. When you are a leader, the idea of becoming more assertive is not just being confident in what you are asking your co-workers or employees to do, but also in getting them to buy into the overarching goals of the practice.

Check out VBA's Blog Post to find out How to Be A More Assertive Leader!
Types of Employee Incentives 

One of the greatest challenges involved in operating a successful veterinary practice is keeping staff motivated. It takes more than a paycheck, and instead requires motivated leaders and a hospital that provides training, rewards, and career development opportunities to its employees.

Selecting and hiring employees compatible with the practice culture and owner philosophy, while beyond the scope of this article, are key to creating a motivated health care team. But having motivated employees in your practice takes more than hiring the right people. In fact, the main reason employees are unmotivated is not because they don't have the "right" attitude, but because employers have failed to create a motivational work environment.
  Recognition and appreciation for work well done, expressed directly by employers, either privately or publicly.      
●   Professional training and career development opportunities
●   Decision making authority and independence
●   Privileges in the form of extra vacatio n time, flexible working schedules, and dress code
●   Being treated as a member of the team and
having the opportunity to participate in policy decisions
●   Exciting and meaningful work and the sense of making a difference
●   Pleasant and fun working environment with nice people and minimal stress
●   A fair boss who criticizes constructively and treats employees equitably
●   Company perks, such as a cell phone, car, or computer
●   Salary increases-initially powerful motivator, but impact is short term
●   Commissions and bonuses-effective motivator but difficult to implement for support staff positions that don't generate revenue
●   Performance-related pay-motivational, but there is a delay between performance and reward
●   Shares/stock-motivational for long-term loyalty and those who want "ownership" responsibilities; weak short term motivator
●   Family health benefits-low motivational value, as it is expected
(Table created by and used with permission of "Today's Veterinary Practice.")
Click here to view full article

VBA Externs - Anna Hausmann
 Anna Hausmann is a fourth year veterinary medical student at the University of Wisconsin-Madison with a strong interest in international veterinary policy.  She has a passion for education and is a firm believer that education is key to bettering the lives of both humans and animals.  Anna is a top author and researcher with the International Veterinary Students' Association Working Group on Policy and a member of their Student Wellness Group.  She is excited to work with the VBA to learn more about how law and business affect veterinary medical practices.  She is especially interested in interpersonal relationships and cultivating a positive culture in veterinary practices.  After graduation she hopes to work in a rural mixed animal veterinary clinic.  In her free time Anna likes to read, bake, spend time outdoors, and enjoy the company of her tuxedo cat Nathan.

Stay in the know!

Follow VBA's Blog where we talk about hot button business issues in Veterinary Medicine. 
In This Issue
Dr. Charlotte Lacroix has been named Editor-In-Chief of American Veterinarian  

The August issue of American Veterinarian -the leading multi-media provider of cutting-edge news, research and commentary on veterinary medicine-is available today at . Created by Michael J. Hennessy Associates, Inc., a full-service health care communications company,   American Veterinarian provides veterinarians and other veterinarian professionals with news, trends, research, and expert commentary on diagnosis, treatment and prevention of species-specific diseases; product and recall information; case studies; client education; practice management; legal and regulatory updates; and other industry topics and events.
"This is an exciting time to be in veterinary medicine," said the esteemed veterinary thought leader Charlotte Lacroix, DVM, JD, editor-in-chief of American Veterinarian.  "I am eager to bring together medical experts from all fields to discuss the different facets of our approach to human, animal and environmental health. Guided in part by the One Health Initiative-a collaboration between physicians, osteopathic physicians, veterinarians, dentists, nurses, and other scientific-health and environmentally related disciplines-we will create articles of value for our communities that will best serve to improve patient outcomes, across multiple disciplines. To that end, I am excited about the prospect of working with the brightest minds in healthcare."
Dr. Lacroix brings more than 20 years of experience in the veterinary profession and is currently the owner and CEO of Veterinary Business Advisors, Inc. Dr. Lacroix also serves as an adjunct professor at the University of Pennsylvania and lectures extensively nationwide and overseas at veterinary association and industry meetings, trade shows, conferences, and seminars. She has been a regular contributor to a number of other veterinary publications.
The August issue of American Veterinarian focuses on respiratory infections in companion animals, featuring a close look at the signs and symptoms of canine influenza, which has been spreading throughout the country. Another article zeroes in on feline respiratory infections that can be transmitted to humans, and how cross-species infections can be prevented. A client education piece provides information veterinarians can use to discuss infectious tracheobronchitis-otherwise known as kennel cough-with pet owners. The issue also includes an intriguing interview with Dr. Marty Becker, known as "America's Veterinarian," on the Fear Free Initiative to remove pet anxiety triggers at the clinic. Finally, the issue provides an important legal perspective on good record-keeping practices.
"This issue is a great follow-up to our inaugural edition published in March, which featured discussions on Lyme disease, seasonal allergens, and treating snakebite in pets," said American Veterinarian Publisher, Chris Hennessy. "With these and many other exciting and informative articles in development, we look forward to building content for our print publication and website and evolving American Veterinarian into a 'must-read' for veterinary health professionals."
"As the number of veterinarians in practice in the U.S. continues to increase, so, too, does the demand for educational resources and outlets for their voices to be heard," added Mike Hennessy, Jr., president of Michael J. Hennessy Associates, Inc. "We are excited to bring you this latest offering and look forward to growing this new publication with our readers." 
About American Veterinarian
American Veterinarian , a comprehensive clinical multi-media information platform, with resources both online and in print, provides veterinarians and their teams with insight and analysis from expert contributors that are designed to improve patient outcomes, as well as veterinarians' practices and careers. American Veterinarian features the latest news, medical updates, business and practice management, effective client communication and interaction, legal and regulatory updates, products, and conference coverage.
About Michael J. Hennessy Associates
A full-service health care communications company offering education, research, and medical media, Michael J. Hennessy Associates Inc. is dedicated to providing health care professionals with the information and resources they need to optimize patient outcomes. The company combines the reach and influence of its powerful portfolio of print and digital product lines, live events, educational programs, and custom market research with the customer service focus and customization capabilities of a boutique firm. Clients include world-leading pharmaceutical, medical device, diagnostic, and biotech companies.
Media Contact
For American Veterinarian: Becky Taylor, 609-240-6886,

 Copyright 2016
2016 - Veterinary Business Advisors, Inc.
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