News from Westchester’s Entrepreneurial Ecosystem
Featuring news, entrepreneur profiles, and mentorship and growth opportunities
ULUstory Expanding Reach with Veterans, Educational Institutions and More
Deb V. Pagnotta, a Launch1000 alum, has seen her app ULUstory gain traction across a wide market, from veterans to education to inspirational platforms. This unique and engaging app helps employees choose their stories for the right place and time, craft them to include the critical "dramatic arc" and tell their stories in ways that will persuade, enchant and create colleagues across barriers, even with strangers.

  • Iona College is using the app in two Spring 2022 courses: Intro to Communication and Intercultural Communication.
  • The team is working with Fordham University for their Fordham Flourish program, including participating in the kickoff in early May and throughout the four month program, which is run by the University’s Office of Employee Development.
  • In late April, they will be providing a ULU Team Experience to Imajine That, a Boston-based early education group.
In addition, the core app has been integrated with a community-based platform to support connection among diverse group, which will be available for iPhones and Androids this month.
Westchester County Cohosts Small Business Workshop on April 21
Westchester County has teamed up with the Hudson Valley Center for Innovation and the Acceleration Project to bring FREE top quality business growth workshops to small businesses across the county.

The upcoming “Digital Marketing for Growth” workshop will be held on April 21st from 12-1 PM. Make sure to join in to gain a deeper understanding of today’s digital marketing tools including websites, social media, online selling, online advertising and more. You’ll get useful tips on best practices for your website and take home a worksheet to guide your next steps. Click on the link below to register.

Four Local Entrepreneurs Come Together
to Open Croton-On-Hudson Shop
During the first Launch1000 cohort, four local entrepreneurs met and ultimately decided to start a business together. Leigh Fludd-Smith, Diandra Trautenberg, Lorraine DiMaio and Rose Marie Melda officially opened Orchid & Elm, which features custom designs of reclaimed furniture and homemade goods, in Croton-of-Hudson earlier this month.
Ready to Launch a New Venture?
Apply to Launch1000 Today!
There are only a few weeks left to apply for Launch1000! The Launch1000 program was established in 2020 in response to the significant economic disruption caused by
COVID-19, with the goal of enabling 1,000 Westchester residents to start a business or develop an income stream for themselves and their families. The program is designed to help residents evaluate an idea, test it with potential customers, and see if it seems likely to succeed. During 2021, over 200 Launchers completed the program and most have launched their ventures.
This year’s program will feature a Dual Language cohort (English/Spanish), which will provide participants with bilingual coaches and mentors. 

The deadline to apply is April 30.
Governor Hochul Announces the 2022 Regional Minority- and Women-Owned Business Enterprises Online Opportunities Expo Series
Governor Kathy Hochul announced that New York State will host five events as part of the 2022 Regional Minority- and Women-owned Business Enterprises Online Opportunities Expo Series. The expos – which will connect MWBEs with New York agencies, expert resources, information on state projects, and tools to access state contracting opportunities – will run from April to June.
The 2022 New York State Regional MWBE Online Opportunities Expo Series, sponsored by Empire State Development's (ESD) Division of Minority and Women's Business Development, will feature panel discussions, information on regional projects, workshops on special topics and other business development resources. The expos will also include information about state-sponsored financial and technical assistance programs, including the New York State COVID-19 Pandemic Small Business Recovery Grant Program, the Bridge to Success Loan Program, and the New York State Surety Bond Assistance Program.
The schedule of regional expos kicks off in New York City on Thursday, April 28 and will continue through June. Details below:  
New York City – Long Island
Thursday, April 28, 2022
8:00 a.m. – 4:00 p.m.
Register Here for the New York City – Long Island MWBE Expo
Mid-Hudson – Capital Region
Thursday, May 12, 2022
8:00 a.m. – 4:00 p.m.
Register Here for the Mid-Hudson – Capital Region MWBE Expo
Launch1000 Infosession (in Spanish)

DATE: April 18, 2022
TIME: 1:00 PM
Launch1000 Infosession
DATE: April 19, 2022
TIME: 10:00 AM
How to Create a Product Pitch That Sells
SCORE Westchester
DATE: April 18, 2022
TIME: 1:00 PM
Stop Selling, Start Storytelling
DATE: April 20, 2022
TIME: 6:00 PM
Get a Piece of the $3 Billion MWBE Pie
DATE: April 21, 2022
TIME: 10:00 AM
Deep Dive Into LLCs:
Compliance Considerations, Business Liability & Taxation
SCORE Westchester
DATE: April 26, 2022
TIME: 1:00 PM
Small Business Networking Event
DATE: April 27, 2022
TIME: 4:30 PM
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