News from Westchester’s Entrepreneurial Ecosystem
Featuring news, entrepreneur profiles, and mentorship and growth opportunities
Yonkers Housing Authority Partners with
Element 46 Alum SilverBills

SilverBills will begin its first partnership with a public housing authority in Yonkers, where it will offer bill management services to the authority's elderly residents.
 
The Municipal Housing Authority for the City of Yonkers will encourage senior citizens in its public housing to sign up with SilverBills, a National Institutes of Health-funded technology company based in New Rochelle. The partnership was facilitated by the Westchester Innovation Network, a program launched by the Business Council of Westchester that aims at driving economic development, innovation, and growth in Westchester County, N.Y.
 
SilverBills is an alum of the Element 46 program.

Last Chance to Apply:
Westchester County Business FIRST Grant Program
 
The deadline to apply for the Westchester County Business FIRST Grant Program is Friday, April 1 at 5 PM.
 
Westchester County Business FIRST: Financial Investments for Recovery and a Sustainable Tomorrow provides immediate financial relief to nonprofits and religious organizations in Westchester County that have been negatively impacted by the pandemic. Qualifying nonprofits and religious organizations can apply for grants ranging from $5,000 to $45,000.
Ready to Launch a New Venture?
This is the Program for You!
What’s holding you back from taking your business to new heights? Launch1000 is a virtual program that teaches you to evaluate your idea, test it with potential customers, and see if it seems likely to succeed.
 
This year’s program will feature a Dual Language cohort (English/Spanish). The deadline to apply is April 14.
UPCOMING EVENTS
Intro to Launch1000 Infosession (Spanish)

DATE: April 4, 2022
TIME: 1:00 PM
Intro to Launch1000 Infosession

DATE: April 5, 2022
TIME: 1:00 PM
How to Get An Investor to Chase You:
Understanding the Investing Game
 
Building your business sometimes takes more than just smarts and hard work - it takes money. What do investors look for? Where do I find them? What are the do's and don'ts when approaching investors? What are the upsides and downsides of taking on investment?

In this informative webinar from SCORE, startup investor expert Allen Clary will break down how the investor game is played and won. Allen has directly helped dozens of startups raise capital at all levels, from small five figure checks to seven figure checks.

In this webinar, you'll learn about:

  • The different types of investors - and which type you need
  • Where to find the right investors - and how to talk to them
  • What investors look for and what are their turn-ons and turn-offs
  • Strategy to get an investor to chase you, instead of you chasing them
  • The most common 'tipping point' to get an investor to write a check

DATE: April 5, 2022
TIME: 1:00 PM
Catalyst for Diversity – Building Connections: Construction, Trades & MWBEs
 
Join the Westchester County Office of Economic Development for the first Catalyst for Diversity event, which will bring together members of County government, the private sector, trade unions and MWBEs to discuss the latest in Westchester and how to get a contract; best practices for diversity, equity and inclusion; and next steps for success.
 
DATE: April 6, 2022
TIME: 8:00 AM
Connecting with Customers in the Digital World
 
In this session from SCORE, Michelle Rowe, FedEx Services Director of US Performance Marketing, shares digital marketing expertise that will benefit businesses of all types and sizes, including tips on utilizing channels such as email and social media, paid ad strategy, and the importance of personalized messaging.
You’ll learn about:

  • Online correspondence etiquette
  • Driving traffic to your website
  • Choosing the social media platforms that fit your message
  • When and how to send emails
  • Developing paid ads that convert

DATE: April 7, 2022
TIME: 1:00 PM
Make Better Business Decisions with Analytics
 
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
 
This session from WEDC will cover:

  • An introduction to Google Analytics
  • Creating and understanding reports
  • Making goals
  • Using Analytics with other Google tools

DATE: April 7, 2022
TIME: 6:00 PM
Grant Funding for Businesses and NGOs: Myths and Truths
 
Is your business or NGO looking to expand revenue via grant funding? In this webinar from SCORE Hudson Valley and Greater New York chapters, world-renowned grant writer Holly Rustick will break down the following on grant funding:

  • What are grants (federal and foundation)
  • Eligibility for grant funding
  • Strings attached to grant funding
  • How to know if grants are a good fit for your business or NGO
 
DATE: April 13, 2022
TIME: 9:00 AM
Get a Piece of the 3 Billion Dollar MWBE Pie
 
More than $3 Billion in New York state contracts were awarded to MWBE firms for the fiscal year 2020-2021. Learn how you can get a piece of the MWBE pie! This webinar is in partnership with Hudson Valley Women in Business. 
 
DATE: April 21, 2022
TIME: 10:00 AM
Have entrepreneurial news or resources we should know about?
Drop us a line at Business-FIRST@westchestergov.com