Music & Entertainment Division News
September 2016
Greetings from the ATX Music & Entertainment Division,
Welcome to our latest newsletter. This is the third edition since we have revamped the newsletter which we hope has helped to keep you updated on our latest news and provide meaningful information on what is happening in our music community.
We've got some really exciting new initiatives coming soon that we will share in our October newsletter which coincidentally marks the beginning of our 2017 fiscal year.    Our hope is that these initiatives will provide the necessary framework to align the City with our primary partners : Non-Government Organizations (NGOs), musicians and the music business community , to coordinate  and provide effective resources.  We will also begin the process of bringing forward  recommendations associated with the Agent of Change Principle and an Entertainment License.
As stated here previously, we have begun to shift our focus to provide more attention to the industry side of our music ecosystem by focusing more on industry development, recruitment, marketing, tourism and exporting.  The goal is simple, to improve Austin music income and education while driving and growing the local music economy. We think we can all find success if we all start rowing in the same direction.

We are also pleased to welcome another fantastic addition to our staff as Kim McCarson joins us as Economic Development Liaison for the Music & Entertainment Division.

Don Pitts
Manager, Music & Entertainment Division
Join the Cultural Asset Mapping Project (CAMP)

Are you a Austin music venue, business, or organization? Find out if your music venue, business or organization has been submitted to the  City of Austin Cultural Arts Division CAMP Culture Maps by visiting the online map  here.

The Cultural Asset Mapping Project (CAMP) is an initiative of the Cultural Arts Division of the Economic Development Department to map the places and resources that are important to Austin's cultural identity and creativity.

Community meetings in each of the ten districts have been scheduled and the City is encouraging residents to attend and participate in this interactive mapping exercise. Help us map your cultural assets by attending a district mapping session or submitting points online at
City Council Proclamations

The City of Austin is incredibly proud of our local music culture, and every Austin City Council meeting includes live music to kick off the Council session. These selected performers are also bestowed the honor of a "Proclamation Day" with an accompanying certificate, and their band name permanently included in the City calendar. These musicians will have their own City of Austin "day" for the rest of their lives, and many have annual celebrations of their day with fans and supporters.

We're pleased to announce the Austin Musicians who will be receiving City Council Proclamations this Fall!

September 13: HAAM Benefit Day
September 25: Ponty Bone
October 6: Keeper
October 20: Carry Illinois
November 3: Ruben Ramos
December 1:
F olk Uke

HAAM Benefit Day
Photo cred: 93.7 KLBJ

HAAM Benefit Day is less than two weeks away. Come out and support local live music and help the Health Alliance for Austin Musicians (HAAM) reach this year's goal of $500,000! 

This year you can check into a HAAM Benefit day event using the Gigtown app, GigTown will tip $5 to that venue's performer and also donate $5 to HAAM.

For more information about HAAM Benefit Day click  here .
Rattletree Grand Opening

Rattletree, voted Austin's Best World Music Band, invites you to experience the grand opening of their new fully-immersive studio with a festival-style weekend of Glow Parties, September 23rd and 24th with a matinee on the 25th.  


Be a part of this heart pounding, high-vibration community celebration described by the Austin Live Review as "a kaleidoscope of light and color, and an ecstatic stage show."  Come early to create music at the hands-on Drum Jam before each show.  


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Tickets and info at

Now Available at a Library Near You!

The Indie Band Survival Guide is now available at your local  Austin Public Library. There are 20 library locations throughout the city. Check out your copy of the Indie Band Survival Guide today!

Austin is known worldwide for its thriving art, music and film scenes; its abundant parks and green spaces; and its love affair with the breakfast taco. The Austin Public Library celebrates these elements of our local culture by providing you with access to books, technology, information and experiences.

Amala Foundation Amala Foundation's 10th Annual Global Youth Peace Summit 
The Music Office staff with some of the youth musicians who participated in the One Village Music Project.

Staff traveled to the  Amala Foundation 's 10th Annual Global Youth Peace Summit held in Marble Falls where 70 youth (ages 14-17) from 25+ countries gathered for a week-long experience dedicated to personal growth, healing, cultural exchange, leadership development and community building. 

The One Village Music Project is a youth-led music project that unites youth who have attended the Global Youth Peace Summit to create music inspired by the Summit experience.

The One Village Music Project's next studio album is due out in early October.  The first three albums,  Precious Human Life,   I Am, and Keep Breathing , are now available for purchase on iTunes! For more music visit 

Visit for more information. 
ATXMusic Talks

ATX Music Talks is a series presented by the Music & Entertainment Division with a goal of developing a forum to foster industry discussion about important aspects Austin's live music industry. 

The series provides an opportunity for local industry professionals to participate in quality conversations and explore how different sectors can support and improve the industry - from music tourism to music licensing. 

The Music & Entertainment Division will use Facebook Live to broadcast all panel discussions from the Division's Facebook page. Panels are hosted every fourth Tuesday of the month.

September 20, 2016
"Beyond Streaming & Apps: An in Depth Conversation About Music & Tech" - Music & Tech
October 25, 2016
"Rock & Regulations: Keeping Austin's City Government Music Friendly " - Government's Role in Commercial Music
November 29, 2016
"Increasing your Fan base" - Audience Development
December 13th, 2016
"Bringing Home The Bacon" - Revenue Development
Q & A with Bianca Flores

Our community is packed with incredibly talented musicians and industry professionals and we want to help the community get to know them a little better. It's our pleasure to feature Margin Walker's marketing guru, Bianca Flores.
In this Q&A, we asked Bianca Flores to tell us a bit about her journey into the music industry.

1.       How did you get your start in the industry? Who/What was your inspiration

I knew that I wanted to be in the music industry when I was 19. Once I got my first internship I HUSTLED, met and became friends with the people that I looked up to, went out all of the time, and continued to work, volunteer and intern for the companies that I always thought were super rad. When I was 20 I had 3 internships, did freelance work, and a part time job. I  was exhausted but all the work was totally worth it because Graham Williams and James Moody, who I've always looked up, gave me so many amazing opportunities and gave me the job of my dreams.

2.      What's the greatest challenge you've faced in your career?

Definitely making people give me a chance, believe in me, take me seriously, and know that I was genuinely about that life. I had no prior experience and dropped out of college. On top of that, I was 19, a woman, and Hispanic, so I had to hustle all the damn time. Thankfully people started noticing that  I was passionate and wouldn't stop working until I made it.

3.    What is your most memorable "music moment"?

In 2011, I assisted with marketing, managed the volunteers, street team, and interns for FFF (Fun Fun Fun Fest) I was 20 and didn't really know what to expect since we were moving to a new venue and it was my first year on the team. When you work in an office all day, everyday for months you can easily forget how every little thing you do matters and affects the festival experience. I remember taking a break to watch Big Freedia but all I could focus on was the crowd and how excited they were to be there. Seeing people go crazy at shows and festivals is always such an amazing feeling. It made me realize that it was all  totally worth it. 

4.       How do you think your prior experience in the industry contributes to you career now?

Early on I learned to be genuine and to not take myself or social media too seriously. At the end of the day we are just trying to give people a memorable experience at a rad party.

5.        What made you choose to specifically pursue marketing?

 The game chose me. 

6.    What is your favorite social media platform and how do you think it fosters music marketing?

TWITTER! It allows me to communicate to everyone from anywhere is the damn world. The Margin Walker and Sound on Sound audience are so passionate and keep it so real, so communicating with them is always fun. Since we (sound on sound fest) don't take ourselves too seriously, c'mon our fest is at a damn ren fair, we can be as ridiculous as we want to be, yet still be informative.

7.  What advice would you give young professionals trying to find their place in the music industry?

Pro-tips: Find a mentor, do what you love, work hard, treat others the way you want to be treated, never stop learning, and nevaaaaa give up. 

8.      What is your favorite thing about the Austin Music Scene

I love how real and supportive everyone in the music scene is. 

9.       What do you believe that the ATX Music Office should do in the future to help local musicians like yourself?

I think y'all are doing great. TRULY. 


10.       Anything you want to add?

1) Come to Sound on Sound Fest. We have a castle, a beautiful lineup, and you will likely meet the boo of your dreams.
2) Come to Sound on Sound Fest. We have a castle, a beautiful lineup, and you will likely meet the boo of your dreams. HONESTLY. 

S ound on Sound Fest is November 4th, 5th and 6th. Lineup and tickets are  available  at:
Austin Music Commission
Upcoming Meetings
Special Called Meeting:
Thursday, September 8, 2016 - 6:30pm
One Texas Center
505 Barton Springs Rd, 10th Floor
Room 1070 A&B
Austin, Texas 78701

Next Regular Meeting:

Monday, October 3,  2016 - 6:30pm
Austin City Hall
Boards and Commissions Room
301 W. 2nd Street
Austin, Texas 78701

Austin Music Commission Members
District 1: Revlynn Lawson
District 2: Rick Carney
District 3: Al Duarte
District 4: Gavin Garcia (Chair)
District 5: Marshall Escamilla (Vice Chair)
District 6: Barbara Rappaport
District 7: Elizabeth McQueen
District 8: Toby Baker
District 9: Liz Land
District 10: Buddy Quaid

Mayor's Appointee: Graham Reynolds
In This Issue
Quick Links
  Have a question for the staff at ATX Music & Entertainment Division? Submit your questions to

It's now easier than ever to subscribe to the ATX Music & Entertainment Division Newsletter! Text ATXMUSIC to 22828 to begin receiving our updates via email

City of Austin Music & Entertainment Division -  Permits & Operations |
505 Barton Springs Rd.
Suite 1070
Austin, TX 78704
City of Austin Music & Entertainment Division - Programs |
4029 South Capital of Texas Hwy
Suite 110
Austin, TX 78704