Even in the giant shadow of Amazon, UArts alum
Alexander Schneider BFA ’07 (Graphic Design)
firmly believes in the power of brick-and-mortar community bookstores. Schneider and his wife, Christina Rosso-Schneider, are set to open the book-store-and-more A Novel Idea on Passyunk at
1726 E. Passyunk Ave., Philadelphia, in January
The couple plans to spotlight local literature, along with thousands of general titles, with a major focus on promoting Philly-area writers. The space will also display and sell the works of visual artists, offer writing workshops, author readings, book clubs, open mic events and other activities.