News from the Wallcoverings Industry
The Wallcoverings Association has created Media Alerts to keep you up-to-date on news in the wallcoverings industry. Media Alerts is emailed to editors like yourself to provide a snapshot of new products and news announcements in our industry.  Contact email addresses are included. 

Walk on the Beach

Saint-Gobain ADFORS launches Novelio Nature in the U.S. market, offering an elegant and protective finish for commercial and residential applications. The use of an innovative glass-fiber textile creates a highly functional wall protection system with a natural feel. Four patterns - Charm, Flair, Grace and Pure - are 90% produced from natural resources.
WA Turns 25

The Wallcoverings Association celebrates its Silver Anniversary in 2016. Look for more design and sustainability videos, CEUs and educational programming to celebrate the organization's 25th birthday. The Wallcoverings Association was formed in 1991 when the Wallcovering Wholesalers Association merged with the Wallcovering Manufacturers Association. Contact
Visions of Beauty

Colour & Design is pleased to introduce a sleek, new proprietary embossing, Alotian. This mid-scale design features intricately laid diamond shapes varying in size to create a subtle vertical stripe. The dimensional look blends aesthetics and design to create a space of perfect harmony. Twenty-four luxurious colourways include three metal-influenced mylars.

Altered Geometry

Tabular by Source One Exclusive is a deconstructed textile look inspired by small pieces of woven fabric that were cut apart and put back together to create a different geometry. The 54" wallcovering is available in 15 colors. 
Perpetual Motion

Lively patterns from Versa Wallcovering include (top) Lorenzo's tiny squares that tilt and turn to build intricate webs on the wall, (middle) Aura's layered flowing brush strokes with artisanal and irregular qualities, and (bottom) Connexion's digitized lines that disperse, converge and crisscross in perpetual motion.
Nature at Play

Fidelity adds Garcia to its Naturale Collection. Conceived from a natural Banana wood veneer, Garcia is a cross between recycled wood and tree bark, giving the wall a realistic organic feel that brings the outdoors inside. Combinations of natural wood tones and fanciful colors provide effects not normally found in nature. Contact

Dream of Shangri-La

York Wallcoverings announces the release of the Kashmir collection from Antonina Vella for the York Designer Series. Weave an opulent tapestry of shimmering metallic, glass beads and sumptuous pattern with this versatile collection of superior wallcoverings, creating a landscape of exquisite bohemian luxury in a jeweled palette of exceptional beauty. Contact
Striated Stone Styling

Stone West from J. Josephson's Bolta brand takes inspiration from luxurious sedimentary stone. Undulating layers become a design element as natural variations and edges highlight an endless slab pattern. This grand design captures the heart-stopping beauty of the Grand Canyon. It is the horizontal companion to the Stone North pattern. 
Circle Savvy

LeCirque from Arc/Com is a large-scale, graphic design made up of a variety of circular elements. With a selection of bold contrasting colorways and subtle tonal options, LeCirque creates visual interest that is both dramatic and sophisticated.

Industry Gathering

Leaders and trend-setters in the wallcoverings industry will gather in Clearwater, Florida Jan. 31 - Feb. 2 to examine the state of the industry. Want to learn more about the wallcoverings industry and its role in the interiors market? Contact the Wallcoverings Association to hear about this annual event and the industry's discussions about trends, sustainability, technologies and other news.   Contact
Rothschild Wins Award

The Wallcoverings Association
will present the Allman Award, its highest honor, to Al Rothschild, President of MDC Wallcoverings, on Feb. 1 at the WA's Annual Meeting. Rothschild and his staff have consistently supported the wallcoverings industry over the last 50 years by serving on the WA board and committees and by participating in the development of the NSF 342 standard and educational initiatives. 
HPDs Published

Len-Tex is committed to full transparency and has published a Health Product Declaration for its wallcovering. An HPD provides a standard format for reporting material contents of building products and the health effects associated with these materials. The Len-Tex HPD includes a full chemical disclosure of components down to 1000 ppm and allows eligibility for LEEDv4 MR credit (Material Ingredients Reporting). Contact 

Look for NSF Certification 

The NSF/ANSI 342 Sustainability Standard helps specifiers and buyers identify environmentally preferable wallcoverings.Over 900 wallcovering styles have been certified, providing a wide selection of sustainable wallcoverings.   Look for the NSF 342 certification on wallcoverings made of textiles, vinyl, polymers, paper and other fibers.   Contact
Old is New Again

Oak Moderne, designed by Roger Thomas for Koroseal Studios, takes inspiration from the robust, masculine and elegant informality of Ceruse Oak found in 1930s French furniture by Jean Michel Frank. Oak Moderne is a new expression of that rugged yet sophisticated finesse and style. It is available in 12 colorways. Contact

Energetic Angles

In Lanark's Annex, you find every angle and geometric shape imaginable. The array of straight lines is balanced against a fine metallic background to create an energetic and engaging pattern. The 20 ounce, Type II wallcovering on Osnaburg backing comes in 12 colorways and has an 18" vertical repeat.