In This Issue
SaveTheDateJanuaryEventJanuary Program:
Tips for Integrating Paid, Owned and Earned Social Media  - and Living To Tell

The worlds of PR and social media are changing rapidly, and successful PR pros will need to survive - even thrive - in the 'cloverleaf' of paid, owned, earned, and shared content. How can the PR practitioner win in a world where owned, earned, and paid media must all work closely together?
Learn from Kaiser Permanente's director of social media, Vince Golla, as he shares case studies and perspectives from the organization's very successful integrations.  
Date & Time:
Wednesday, January 20, 2016 
5:00-7:00 p.m.

2101 Webster Street at 22nd in Oakland
Close to 19th Street BART

$25 PRSA-SF and PRSA-SV Members
$35 Non-members
$15 Students and PRSSA members (must show ID upon check-in)

About Vince Golla

Vince Golla is Director of Social Media at Kaiser Permanente. He was appointed to the role in 2009 and has worked at Kaiser Permanente since 2005. A Bay Area native, his "first" career was as a reporter and editor in the Contra Costa Times newspaper organization for 16-plus years, followed by a stint in Internal Communications at PeopleSoft.


Hello PRSA-SF!

We close our chapter year for 2015 very soon and I would like to share a huge THANK YOU with each and every member of the Public Relations Society of America-San Francisco for a very productive year.

A huge thank you, in particular, to Marit Fox, our chapter administrator who guided us to ever more professional  chapter operations.  She is our professional anchor and her work has made our work so much easier and better in 2015.

Also, a tremendous thank you to board CFO, Kate Farrell Bair. She worked closely and tirelessly with Marit and other board members to clarify finance and budget records and plans. She has created a solid, clear and useful draft budget which will go to the 2016 board for final touches and approval.

And thank you to all of YOUR board members and fellow chapter members who worked hard to provide a strong program for all of us in every dimension through 2015.
In the area of notable strengths, we continued the phenomenally popular and important Second Thursday series -  the place in the entire Bay Area to meet up for PR networking - in both San Francisco and Oakland.

And the board reached out to connect with the new chapter of the Public Relations Student Society of America at California State University-East Bay. This is a particularly important moment and opportunity, as this is the very first PRSSA chapter established in our chapter's service area.

Most important, we leave 2015 with the chapter in a good place and state, and we can and should all look forward to an even better, stronger program in 2016 under the leadership of incoming president Y'Anad Burrell, working in concert with president-elect Annie Moore. Hope you all have a great holiday - with time off to relax and recharge - and look forward to seeing you all in the New Year!
Michele M. Horaney  APR
President, 2015 


Welcome New Members:
Brent Andrew - Zuckerberg San Francisco General
Jennifer Juo - Independent
Gary Karr - Karr Strategic Communications
Jay Quinones - Bleu Marketing Solutions Inc
Vincent P. Staupe - Kaiser Permanente
Matthew Stewart - Antenna
Maria Zilberman - Exploratorium

Welcome Returning Members:
Stevina Evuleocha, Ph.D. - California State University, East Bay


7 Things Every Leader Should Have Learned in 2015 - Read more at Inc.

Infographic: Engaging Content Has Everything to Do With Emotion - Read more at Adweek

More Americans Are Going to Start Using Ad Blockers in Next 3 Months, Trade Group Warns - Read more at Nieman Journalism Lab

5 Trends That Will Change How Companies Use Social Media in 2016 - Read more at Fast Company

  FREE Upcoming Webinars (Member-Only Benefit)

For information on other events, visit
PRSA2016UpcomingConferencesPRSA 2016 UPCOMING CONFERENCES 

PRSA Health Academy Conference in Washington D.C.
April 20-22, 2016

Are you a PRSA national and San Francisco Bay Area member, who works for a hospital, biotech firm, insurer, foundation, or medical or dental association? Are you looking to enhance your career with your current and future health care industry employers?

If so, we invite you to join the Health Academy, one of PRSA's largest Special Interest Sections. Members have direct access to best practices and are able to share, network, and learn with fellow PR pros through our teleseminars, social media tools, and more.

The 2016 PRSA Health Academy conference, April 20-22, in Washington, D.C., will feature national-interest speakers and will spotlight emerging trends in health care PR.

Click here to learn more and register for the event.  For more information, contact Heidi K. Zuhl, PRSA-SF member and Health Academy Executive Board member, at
Plan now to meet and learn in Reno at the PRSA North Pacific District Conference

June 23-25, 2016

Early bird discounted registration is now open until December 31! 

A special three days for West Coast communicators to renew, refresh:  Leadership training, 5 keynote addresses, 24 breakout sessions. 

To learn more about this exciting conference and to register, click here.

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