August 27, 2010
Click Here to view
our website and some of our work.
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Save the
Date!
The next Frank's Friends will take place in
September. More details to come in the following weeks.
There will be awesome giveaways and great opportunities to meet
other business professionals like yourself.
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CREATE. DESIGN. PRODUCE.
DELIVER.
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ANTHONY
ALEXANDER CHOOSES
COMTECH
CORPORATION
Comtech Corporation is pleased to have been chosen by Anthony
Alexander Diamonds to create and brand this new company. The logo,
website, (which includes video testimonials and Video Ambassadors),
television commercials and print, were all created to coincide with
the Grand Opening.
Anthony Alexander Diamonds helps make your dreams come true with
excellent quality and craftsmanship.
Be sure to check out Anthony Alexander's website to learn how he can provide you with endless design
solutions for that special occasion.
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COMTECH
CORPORATION INSTRUMENTAL IN CREATING
LEAD SPORTSCENTER OF ROCKFORD'S
BRAND IMAGE
Comtech Corporation has created
LEAD SportsCenter of Rockford's logo, website, brochure and
signage.
LEAD SportsCenter of Rockford is home to several sports training
programs such as Top Performers, Hard Knox Baseball, Core Combat
Sports and Hoopsters Basketball.
Be sure to check out LEAD SportsCenter of Rockford's website to learn more about the facility and
the programs they offer.
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The Power of Demographics, Psychographics
and Sociographics in Marketing
By: Catherine Minnaert
 In order to be successful in marketing and
advertising, factors such as demographics, psychographics and
sociographics are key. All lead to a more valuable outcome of
overall results. It is very important to target your intended
audience as specifically as possible when living in such a global
society.
Demographics, simply put, are the average of typical
characteristics, such as: age, income, education, status,
occupation, region, or household size, of the people who buy your
products or services. Demographics can also include the age of
children, the status of home ownership, the value of one's home,
and whether one's home is located in an urban or a rural
location.
Psychographic marketing involves dividing potential customers into
groups based on their psychological characteristics.
Psychographics uses questions about people's lifestyles, behaviors
and attitudes to create a more detailed picture of who they are.
These questions tend to be directly related to consumerism and the
type of products that people prefer to buy based on their
lifestyle choices. Psychographic marketing works alongside
demographic marketing to allow advertisers to promote their
products effectively and to sell their products in the long term.
With the introduction of psychographic marketing, advertisers can
now target a specific subset of a demographic, such as men who like
to play golf or men who eat a healthy diet. Psychographic marketing
can take the form of in-person interviews, focus groups,
questionnaires and surveys. Marketing experts have found that
there are certain types of psychographic profiles in the United
States. The Achiever, The Wannabe, The Socially Conscious, and The
Needs Driven are a few examples.
It is important to know both demographic and psychographic data in
order to advertise and sell your product effectively. You'll need
to match the audience's data with the characteristics of your
desired purchasers. That way, you won't waste valuable dollars on
ineffective advertising and marketing.
Sociographics are becoming an increasingly popular marketing tool
due to the wealth of information available to us online. Webpages
such as Google Search or social media sites (such as Facebook)
allows access to an individual's demographic information just
moments after they update their statuses, interests, and
affiliations.
In order to maximize the usefulness of the information gathered
from social media sites, you would start by targeting demographics,
but then could venture into a much larger database of knowledge,
including their social behaviors. This would enable us to extend
our marketing reach based on much more than just an age and
location.
As mentioned previously, the internet and search engines have made
a huge difference in the world of marketing. Vanessa Fox discusses
this new trend in her book, Marketing in the Age of
Google: Your Online Strategy IS Your Business Strategy.
The book synopsis states: 
"Search has changed everything.
Search has become woven into our everyday lives, and it permeates
offline as well as online
activities. A business'
search strategy can have a dramatic impact on how consumers interact with that
business. Search isn't just for marketers and techies. It can
provide valuable insight on business strategy and product
strategy. Companies of all sizes from start-up to global enterprise-level
corporations, and even businesses without websites can benefit from
understanding how consumers are searching for them and talking
about them online, both as a powerful acquisition channel and as a
vast repository of market
research."
Authors Peter Morville and Jeffery Callender agree that search
engines play a huge part in marketing. According to their book,
Search Patterns: Design
for Discovery, "Search is
among the most disruptive innovations of our time. It influences
what we buy and where we go. It shapes how we learn and what we
believe."
When combining all three of these concepts, demographics,
psychographics and sociographics, it's very interesting when
individuals not only relate the concepts to themselves but also on
a more global level. Dr. Wayne Dyer makes a very interesting speech
called "As the World Turns" and discusses what the world would be
like if we were to shrink the world to only one hundred people.
His speech transcribes as follows:
"If we could shrink the world's
population to a village, and the village had one hundred people in
it, with all of the existent human ratios remaining the same. So,
all we've got is one hundred people on the whole planet, here's
what that planet would look like. There would be fifty-seven of
those people would be Asians, twenty-one of them would be Europeans
and fourteen would be from the Western Hemisphere, both North and
South. Eight would be Africans. Fifty-two of those people would be
female. Forty-eight would be male. Seventy of them would be
non-white and thirty would be white. I'd be a minority I don't
know if I could handle that. Seventy would be Non-Christian and
thirty would be Christian. Eighty-nine would be heterosexual,
eleven would be homosexual. Six people would posses fifty-nine
percent of the entire world's wealth. Six people would have all
fifty-nine percent of the world's wealth and all six of them would
be from the United States. Eighty of them, eighty, of the one
hundred people would live in substandard housing. Seventy would be
unable to read. Fifty would suffer from malnutrition, half! One
would be near death and one would be near birth. One, only one,
would have a college education. A nd one,
only one, would own a computer; ninety-nine wouldn't. When you
consider our world from such a compressed prospective the need for
acceptance, understanding and gratitude becomes glaringly
apparent. So therefore it concludes if you have food in the
refrigerator, clothes on your back, a roof overhead and a place to
sleep, you're richer than seventy-five percent of the world. Just
that, doesn't that call for some gratitude? If you woke up the
morning with more health than illness you are more blessed than the
million that will not survive this week because of illness. If you
have money in your bank, any money in the bank, or even in your
wallet, and spare change in a dish someplace in your life, you are
in  the top eight percent of the worlds wealthy.
Ninety-two percent of the people don't have that. If you can
attend a church meeting without fear, that is fear of arrest,
torture or death, you are more blessed than three billion people in
the world. And if you have never experienced the danger of battle,
or the loneliness of imprisonment, or the agony of torture, or the
pains of starvation, you are ahead of five hundred million people
in the world today. If your parents are still alive or still
married, you are very rare, even in the United States. So if you
have the opportunity to think as you choose to think, worship as
you chose to worship and you have a little bit of change in your
pocket and you have got your health and you have got someone that
cares about you, then you have an awful  lot to be
grateful for; and treasuring our divinity means being in a
constant state of appreciation, looking
for occasions to be joyful, to be happy, to be in a state of
gratitude. Every time I find a penny or a nickel or a dime on the
street anytime, I bend over, I pick it up and I say, "Thank you, God", as a reminder of
the abundance that flows
into my life when I am just walking and breathing."
For more information about Dr. Wayne Dyer, visit http://www.drwaynedyer.com.
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