Forward Thinking Investor Relations
April 2018
In this issue:

This issue discusses:
-Crisis Communications-

This issue features, one of the top crisis communications cases of the year: Facebook  and Cambridge Analytica. The case study delves into Facebook's PR and IR challenges, which affects overall credibility with investors, users and regulators.
Facebook, Cambridge Analytica and How NOT to Handle a PR Crisis
Schadenfreude: a German phrase that means "the pleasure derived from the misfortune of others". In the recent Facebook / Cambridge Analytica situation, let us not derive pleasure; instead, let us extract knowledge. Schadenlernen?
In the past several weeks, we found out that political strategic consulting firm, Cambridge Analytica (CA), obtained profile information from over 50 million users of the Facebook platform. The allegation is that CA used this data to influence several election campaigns since 2014, including that of current U.S. president, Donald Trump. Facebook's handling of its user data has been called into question following these reports, resulting in a PR nightmare for the social media giant...

                               click here for full article                                         
Grupo Aeroportuario del Pacifico - Investor Day 2018
Bolsa Mexicana de Valores, Mexico City
(NYSE: PAC, BMV: GAP) - March 21, 2018

GAP's Management Team

Mrs. Laura Díez Barroso Azcárraga, Chairwoman
Grupo Aeroportuario del Pacifico (GAP) hosted its 12th Annual Investor Day, entitled  Outstanding Flight . Top management included: Mr. Fernando Bosque - Chief Executive Officer, Mr. Saúl Villarreal - Chief Financial Officer, Mr. Tomás Ramírez - Commercial Director and Mr. José Angel Martinez - Operating Technical Director, with a special appearance by incoming CEO, Mr. Raul Revuelta Musallem. Over 40 sell side and buy side individuals were in attendance.

GAP operates 12 airports throughout Mexico's Pacific region, including the major cities of Guadalajara and Tijuana, the four tourist destinations of Puerto Vallarta, Los Cabos, La Paz and Manzanillo, and six other mid-sized cities: Hermosillo, Guanajuato, Morelia, Aguascalientes, Mexicali and Los Mochis.  In April 2015, it acquired 100% of Desarrollo de Concesiones Aeroportuarias, S.L., which owns a majority stake of MBJ Airports Limited, a company operating the Sangster International Airport in Montego Bay, Jamaica.                                          
Foro de Emisoras 2018 - Puerto Vallarta, Mexico
May 30 - June 1, 2018
STD Invitation

i-advize will be sponsoring this year's  Foro de Emisoras , an event for IR professionals in the region, in beautiful Puerto Vallarta, Mexico. Melanie Carpenter and Maria Barona will be in attendance. We hope to see you there!