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Billboard Insider
By Staff Writer
November 4, 2016
The
Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement in his 2017 budget.
The original agreement called for JCDecaux, partnering with Interstate Outdoor Advertising, to put up 34 digital signs on city property adjacent to the Kennedy, Dan Ryan, Stevenson and Eisenhower expressways and the Chicago Skyway and Illinois Tollway.
In exchange, the two billboard operators guaranteed Chicago taxpayers $15 million in 2013 and $154 million over the 20-year life of the contract.
The city hoped to generate as much as $270 million over 20 years through a revenue-sharing arrangement that starts with 50 percent of the first $25 million in advertising revenue raised.
The deal was originally scheduled to expire in June 2032. It would now be extended under the same terms until June 2036.
The need for the proposed extension is related to delays with getting the digital billboards in place, a process that has still not been completed four years after a divided City Council approved the original contract.
The causes of the delays included weather, getting IDOT permits and fabrication of the signs.
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Students Design Billboards to Encourage People to Vote
Tennessee Today
By Amy Blakely
October 28, 2016
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a big way.
Their messages are on billboards around the Knoxville area.
Rob Heller, a JEM professor in the College of Communication and Information, asked his media graphics students to design posters encouraging people to vote in the upcoming election.
"I asked them to create something nonpartisan and use only three words-one of which must be a version of the word 'vote,'̍" Heller said. "They could use only type. No pictures. And it had to be black and white, with more than one additional color."
Among the messages the students came up with: Veni (I came), Vidi (I saw), Voti (I voted); Use Your Vote; Did You Vote? (with a yes box checked); Decide, Vote, Elect; and Exercise Voting Rights.
"I'm very proud of their creative work," Heller said. "And I wanted to give it a wider audience."
Heller contacted the local office of Lamar Advertising, the company that manages most of the billboards around Knoxville. Lamar agreed to print three vinyl signs and also include some of the students' work on digital billboards strategically placed around the city.
"When Professor Heller approached us about his public service 'Vote' project with his class, our reaction was a definitive yes. We take pride in being loyal to the community in which we serve, and to partner with the School of Journalism and Electronic Media at UT was an honor," said Benjamin Eaton, sales manager for Lamar Advertising. "Their goal was to deliver an important message to the public, and by utilizing both static and digital billboards, the students did this with skillful creativity and simplicity. Lamar is proud to be the vehicle for their voice."
This year's voting project is similar to one Heller gave his students during the presidential election four years ago; that year, UT's Howard H. Baker Jr. Center for Public Policy printed the best student posters and placed them around campus.
"This year, my students are extremely excited to see their work on billboards," said Heller. "I'm not sure how we can top this in 2020, but we'll give it try."
Heller has taught photojournalism and media graphics at UT for 30 years.
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This Billboard, for Oliver Stone's Snowden, Has Been Spying on People in Toronto And Livestreaming their Movements
AdWeek
September 16, 2016
Here's a pretty great out-of-home execution for Oliver Stone's upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that's been spying on pedestrians in Toronto and streaming footage of their movements on the street.
Snowden's revelations about the NSA, of course, raised troubling questions about mass surveillance. And the billboard-timed to the Toronto International Film Festival, where Stone's movie premiered-itself embodies those very issues.
DentsuBos and Elevation Pictures set up surveillance cameras with motion tracking technology around Dundas Square. The cameras tracked pedestrians' movements and livestreamed them onto a giant video board.
"It was very interesting seeing people's reactions," said Jon Frier, creative director at Dentsubos. "Some felt violated, some terrified, and some even praised it as the creepiest thing ever. Funnily, almost all looked around to see if there were other cameras spying on them. Which in itself is very telling."
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Outdoor Campaign Supports Vulnerable Children Worldwide
Screen Media Daily
By Staff Writer
October16, 2016
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home
NEW YORK, NY
- SOS Children's Villages has launched an integrated marketing effort that includes its first ever Public Service Announcement (PSA) in the United States. The PSA shines a light on the work of SOS Children's Villages, an international organization that builds families for orphaned, abandoned, and other vulnerable children in 134 countries worldwide.
Across the world, there continues to be staggering numbers of orphaned, abandoned and other vulnerable children, with more than 151 million children having lost one or both of their parents.
Furthermore, nearly 385 million children live in extreme poverty and more than 124 million children do not go to school.
SOS Children's Villages supports children and families in two main ways: through their more than 570 villages across the world that provide children with a loving mother, a home, brothers and sisters and a supportive community, as well as through their family strengthening programs that help rebuild struggling families so they can stay together and thrive.
"We hope this PSA will help further highlight the great need of vulnerable children around the world," said Lynn Croneberger, CEO of SOS Children's Villages USA. "In what we see firsthand every day, there's still much to be done to ensure these children are not only safe and protected, but also receiving the important support that a family can bring to a child."
The PSA, designed and produced in partnership with New York-based Girardville Miners' Cooperative, and bi-coastal production company Bodega, emphasizes the need to support orphaned and abandoned children, as well as the important role of family on the lives of children.
"We were excited by the opportunity to highlight the work of an organization doing such important work worldwide," said Brian Flatow, Chief Miner at Girardville Miners' Cooperative. "The power of storytelling is evident when hearing about the work organizations like SOS do to give vulnerable children a loving home when they need it most."
The PSA will air across a number of networks during the fall season through support from the Midas Exchange, a WPP Company, powered by GroupM, a leading advertising media company. The effort led by Erin Keating, Managing Partner, and Tom Dempsey Chief Investment Officer, has brought in the support of major networks.
"These networks are doing an incredible service in helping SOS Children's Villages raise awareness for the vulnerable children living in our world today," said Rino Scanzoni, Chief Investment Officer of GroupM and CEO of Midas Exchange, which led the effort. "With their generous support, millions of people in the United States will learn about the great work SOS Children's Villages is doing to support children in 134 countries, including hard-hit areas like Haiti, which the organization has served since 1978."
The PSA will run in tandem with an out-of-home (OOH) advertising and digital campaign made possible by Kinetic, a WPP agency that contextually connects and activates audiences on the move, and the following vendors: Adspace Mall Networks, Captivate, Clear Channel Outdoor Americas, Creative Mobile Media Taxi TV, Gas Station TV, Lamar Advertising Company, Outfront Media, and New Tradition Media.
"We couldn't have executed this valuable campaign without the passion and dedication of our vendor partners," said David Krupp, CEO of Kinetic USA. "In addition I want to thank the Kinetic team who took their expertise on managing brand marketing campaigns to give back and do something meaningful for families and children around the world."
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