hat is an Optician
We explain our work to family, coworkers and friends — but
do we tell them just how paramount our role really is in vision care
The answer to this question points directly to the dilemma we find ourselves in now:
. With the proliferation of online retailers, it’s critical for us as opticians to educate those around us.
, customers will be able to build a relationship of trust and knowledge that will keep them coming back. When we create a brand that is recognizable to the consumer, they learn the important role we as opticians (and
in particular) play in creating their eyewear.
Let patients know exactly what your title
Let your community know what differentiates optician services from opening a FedEx box and wearing glasses they ordered online.
The truth is, information and advertising is constantly vying for the attention of every consumer. Branding yourself in a way that educates the public on just how critical opticians are will not only assure that the field of opticianry remains relevant, it will fortify your relationship with customers as well.
Our wonderful OAA web page has many resources available:
- Rock that Optician logo on your shirt or car window.
- Have reading cards made that explain what we do.
- Post videos on your social media account.
that gets that conversation started with members of the general public is a win.
And... wear your name tag with
You are an optician