Indonesia, Malaysia, Philippines, Singapore, Thailand an Vietnam all uniquely hot markets
SAN JOSE, Calif. - November 21, 2011 - Niko Partners, The leader in Asian Video Game Market Intelligence™, today announced the availability of its 2011 Southeast Asian Game Market Regional Report covering the fast growing geographical region that includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The report emphasizes analysis on the online games segment, as social games and free to play online games are primary drivers for growth in these countries.
"We critically analyzed the results of our data collection in these six markets and discovered that Indonesia is a compelling market because of the fascination with Facebook games, Vietnam is the biggest market in the region based on revenue, and Thailand has the highest average revenue per paid user," said Lisa Cosmas Hanson, managing partner of Niko Partners. "Beyond the known markets of China, Korea and Japan, in Asia these six Southeast Asian countries are bright rising stars."
Key takeaways from the report include:
- By 2015, there will be more than 100 million gamers throughout these six Asian emerging markets generating nearly $1 billion in revenue
- Each country has regulatory policies and government programs worth understanding, with Vietnam enduring the most restrictive policies of all six
The 50-page report is available now at: http://www.nikopartners.com/researchstore or by contacting firstname.lastname@example.org, for $5,500. Find out what countries to prioritize and where the growth will be!
In addition, Niko published the results of its first Chinese smartphone users survey conducted in September 2011. The intriguing data shows that gaming is indeed a leading influencer for the decision to purchase a certain smartphone in China. Contact Niko Partners for more information.
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