Niko Partners Press Release

November 2011

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New Niko Research: 2011 Southeast Asian Online Game Market Regional Report

Indonesia, Malaysia, Philippines, Singapore, Thailand an Vietnam all uniquely hot markets


SAN JOSE, Calif. - November 21, 2011 - Niko Partners, The leader in Asian Video Game Market Intelligence™, today announced the availability of its 2011 Southeast Asian Game Market Regional Report covering the fast growing geographical region that includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The report emphasizes analysis on the online games segment, as social games and free to play online games are primary drivers for growth in these countries.


"We critically analyzed the results of our data collection in these six markets and discovered that Indonesia is a compelling market because of the fascination with Facebook games, Vietnam is the biggest market in the region based on revenue, and Thailand has the highest average revenue per paid user," said Lisa Cosmas Hanson, managing partner of Niko Partners. "Beyond the known markets of China, Korea and Japan, in Asia these six Southeast Asian countries are bright rising stars."


Key takeaways from the report include:

  • By 2015, there will be more than 100 million gamers throughout these six Asian emerging markets generating nearly $1 billion in revenue
  • Each country has regulatory policies and government programs worth understanding, with Vietnam enduring the most restrictive policies of all six

The 50-page report is available now at: or by contacting, for $5,500. Find out what countries to prioritize and where the growth will be!


In addition, Niko published the results of its first Chinese smartphone users survey conducted in September 2011. The intriguing data shows that gaming is indeed a leading influencer for the decision to purchase a certain smartphone in China. Contact Niko Partners for more information.


To purchase directly or to bundle reports and other services for a discounted price, please contact:, +1-408-354-0888

Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.

Niko Partners is the premier provider of market intelligence and custom research services focused on the video game industry in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends.

If you have any questions or if you have a project that could use our assistance, please let us know at or contact Megan Carriker at 919-723-7607 or