Get consumer intelligence to enhance business outcomes.

The CRN Consumer Survey on Dietary Supplements includes thousands of datapoints on the attitudes and behaviors of the dietary supplement consumer. 

When you purchase the survey package, in addition to the raw data spreadsheets, you'll receive an executive summary explaining key takeaways as well as a 40-page review of the findings with sections on:

• Lifestyle & Supplement Usage
• Attitudes & Sources of Information About Supplements
• The Role of Healthcare Practitioners
• Purchase Habits

BONUS: Your team can book a session with CRN for a data walk-through to answer any questions and help you make the most of your investment.

Special pricing for CRN members.

Purchase the CRN Consumer Survey online today for immediate access to:

Data on usage of specific dietary supplements within categories of:

• Vitamins & Minerals
• Herbals & Botanicals
• Specialty Supplements, such as probiotics/prebiotics, omega-3 fatty acids, collagen, etc.
• And more

Plus, learn:

• Reasons for taking supplements
• Purchasing factors
• Delivery form preferences
• E-commerce habits
• Omni-channel shopping habits
• Confidence and trust in industry

Questions? Contact Gretchen Powers (gpowers@crnusa.org).