August 1, 2022

Your Business News & Updates

The City of Laguna Niguel proudly provides timely news, information, resources, programs and updates for our business community.
Visit our Economic Development Webpage

Nominate Your Business To Be a Top Workplace

The Orange County Register will feature the region’s "Top Workplaces" in a special edition later this year.


Earning the trusted gold badge is a symbol your company outperforms in a crowded market, according to the Register. Top Workplaces evaluate how they measure up to the competition. They engage with employees to lead a people-first culture, and they know where they exceed to attract job seekers and new business.


Nominate your company for a Top Workplaces employer recognition award in Orange County by August 5. 

Featured Business

Congratulations to Zen Nail Lounge for being our City's latest Featured Business.

 

Our free Featured Business program highlights Laguna Niguel's spectacular restaurants, stores, establishments, and companies.


Take a moment to check out the video we produced on Zen Nail Lounge and support the business with your patronage!


If your business is interested in being featured, contact econdev@cityoflagunaniguel.org or 949-362-4300.

Recession-Proof Your Business

It's time to recession-proof your business: Whether we are experiencing a long or short recession, there are several key steps you can take to achieve your company's growth. 


Effective planning is the answer, from cutting unnecessary costs to engaging your customers with the most cost-effective marketing tools available to reach your goals. There is always opportunity in change, so join this free SCORE webinar from 1-2 pm on Wednesday, August 10 to get 10+ tips on thriving in this environment and pushing your company or organization to the next level while optimize your marketing budget.

 

This workshop will teach you:

·       What to expect when marketing during a recession. 

·       10+ tried and tested tips on how to thrive in a recession.

·       Customer retention tips and tricks. 

·       How to find new markets in a competitive culture.

·       Where to put your marketing dollars and where to trim your spending. 

·       Where to find media deals, negotiations, and co-op marketing opportunities.

·       Messaging that works and helps you rise above the noise.

·       Downsizing, rightsizing, and finding your media mix.

·       The structure and tools to create responsive content that motivates action.

·       Finding a new market and motivating new leads cost-effectively.

·       How to get search engines moving to share your content where it shines.


Register for the webinar at this link.

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