May 30, 2023

Your Business News & Updates

The City of Laguna Niguel proudly provides timely news, information, resources, programs and updates for our business community.

Visit our Economic Development Webpage

Nominations Sought for Business Awards

The Orange County Business Journal is seeking nominations for a host of awards designed to recognize businesses and professionals who go above and beyond the call of duty.

Nominations are sought for the ninth annual INNOVATOR OF THE YEAR AWARDS. This program recognizes and celebrates OC innovators who are creating game-changing ideas, processes, products, services, and business models. Awards will be presented at a special luncheon and ceremony on September 7 at the Irvine Marriott.

For more information, click this link. Nominations are due by noon on June 14.

The Orange County Business Journal is also accepting nominations for its 29th annual WOMEN IN BUSINESS Awards. This event is designed to recognize five outstanding professional women who have made significant contributions to their organizations, professions and the Orange County community as determined by a judging panel. Self-nominations are welcome.

For more information and to nominate someone, visit this link. Nominations are due by July 12.

In addition, the journal is currently accepting nominations for the 14th annual GENERAL COUNSEL AWARDS. The program recognizes the significant role in-house counsels play in the success of businesses within our community.

The nomination form is available at this link. Nominations are due by noon on August 16.

How to Fight Recession with a Marketing Stimulus Plan

Recession is no place for the faint of heart. You can’t control the economy, but you can control your marketing strategy. Despite the obstacles you may face, there’s one tool that can bring wind to the revenue sails of your business: marketing. If properly applied, a back-to-basics, creative, and consistent marketing strategy can minimize the impact of recession. In good and tough economic times, see how marketing can work for you. Join this free online SCORE event at 2 pm on June 14 to learn:

· How to gain market share during recession

· How to respond instead of react to economic headwinds

· How to structure your advertising budget for maximum impact

· How to beat your competitors during recession

· How to structure product and service pricing

· Creative ways to add value to both products and services

· How to take full advantage of digital marketing tools and strategies during recession