Non Profit Resource Center Newsletter 

March 2015   

 Public Library of New London  

    63 Huntington Street

New London, CT 06320  


Click here for all library events:  




Upcoming Programs



Non Profit Resource Center

Grant Database Training      

Foundation Center logo  


Monday, March 16, 2015   


2:00 pm - 3:00 pm

Location: Community Room  

NOTE: This event is currently full but there is a waiting list.  



Did you know that the library has access to information on 100,000 grantmakers and 2.3 million grants?  Sign up for this class to learn how to access and harness this information for the greater good of your non profit organization.  Space is limited to 10 people and preregistration is required.


Join the waiting list online here or call 860-447-1411 x 3 or email 









Branding Facts of Life: The Logo Just Doesn't Matter


 Monday, March 23, 2015


9:00 am - 12:00 pm

Location: Community Room


"Brand is the difference between a cup of coffee and a cup of Starbucks"

You (and your nonprofit) have a different "brand" for everyone you work with: clients, donors, community leaders, funders, etc. Even your staff and board members have assigned a "brand" to the organization, and they aren't necessarily the same.

We'll ask (and answer) three questions at this workshop:

  1. What is a brand, after all?
  2. What do you think is your organization's brand for your key constituencies, and is that the one you want them to see?
  3. How do you get to the brand you want? 

We'll discuss the elements of branding, how your audiences differ in their perceptions (and why that matters), the more authentic but less discussed techniques of branding, and some of the formal aspects of branding. 


Please sign up early to receive short thought provoking articles on branding that will be discussed at the workshop.  


Presenter: Rick Schwartz (  has worked closely with  charitable people, foundations and nonprofits for 40 years.    


To register, please click here or call 860-447-1411 x 3 or email