What is a mission statement?
A nonprofit mission statement can be defined as, “A short statement of an organization's purpose, identifying the scope of its operations: what kind of service it provides and its primary clients.”
Unlike a vision statement which is more of a declaration of an organization's objectives, intended to guide its internal decision-making, a mission statement offers a road map to enable the nonprofit to accomplish its purpose and attain its goals.
Given the important of a mission statement in shaping the organization’s strategic approach and tactical activities, leaders of nonprofits should invest time into writing their mission statement as well as reviewing it periodically to ensure that it continues to be relevant and achievable.