Spring has finally arrived at Mt Van Hoevenberg in Lake Placid, NY. We are excited to put the "winter that wasn't" as we are calling it in the east, behind us and move on to exciting summer projects.

I want to say thank you to all the CCSAA members that traveled to the Annual Conference at Snow Mountain Ranch. We enjoyed great weather, snow conditions and friendship, highlighted by a visit from Rossignol Athlete and US Ski Team member Liz Stephen.
We could not have held such a great event without Bill and the crew at Snow Mountain Ranch. They have an amazing operation that extends far beyond most Nordic ski areas. I also want to thank our talented group of presenters and experts that lead seminars, clinics and discussions for us. Lastly, I want to thank Chris for her efforts to make this and endless other CCSAA programs a success over the years.
For the second year, the CCSAA Board of Directors engaged in a day of strategic planning following the conference. The focus this year was on CCSAA's relationship with its membership as we transition to new executive leadership. Reese Brown, will take the helm as Executive Director for CCSAA on July 1st and his first mission is to connect with member ski areas.
As part of our strategic planning process we reviewed last year's initiatives and discussed the current reality for the organization in a transition year. The focus of our efforts this year will be on increasing CCSAA value to our membership through educational opportunities, effective member tools, and increased marketing opportunities.
It will be another busy year and your Board of Directors are excited to see what the next chapter holds for CCSAA. As always we welcome all feedback and suggestions as we work to improve the Association for our members.
Happy Summer,
Rebecca Dayton, CCSAA Board Member

P.S. from Chris
It's me mbership renewal time and with it comes an amazing incentive for those that pay ON TIME (by end of June). We're putting all those paid renewals into a drawing to win 2-years of dues (at the level currently paid). Wow! Two years of membership just for being timely with your payment. The dues invoices for the Ski Areas went out this week by email and the Suppliers & Supporting member invoices will be emailed next week. So, get those invoices from your email and get it paid.

Now get out there and enjoy the spring sunshine! It's a great day in New Hampshire.

Chris signature
Chris Frado, CCSAA Executive Director

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Nordic Network newsletter : Post Conference 2016 : contributor ROGER LOHR
CCSSA Conference Recap

Cross country ski trails in the mountains of Norway.
The Cross Country Ski Areas Association
(CCSAA) concluded a successful 2016 Annual Convention hosted by Snow Mountain Ranch, CO with emphasis on grooming technique and hospitality. 
There were individually scheduled 1-on-1 sessions with key presenters at the conference including snowcat and light implement grooming, customer satisfaction, loyalty programing, and digital website review.
The CCSAA Board of Directors identified the need to provide on-going educational workshops for the membership and restructured the event to include hands on programming in both the grooming and marketing aspects.
"The annual CCSAA Conference has become a staple in the professional development of our program", said Austin Weiss, City of Aspen. "The time spent with industry professionals and cross country ski resort colleagues is an invaluable opportunity to compare notes and use as a sounding board for many shared ideas.  Each year I walk away from the conference knowing it was money and time well spent."
Grooming suppliers in attendance included Pisten Bully, Prinoth, Tidd Tech, and Yellowstone Track Systems. During the on-trail section of the Conference, there were three snow cats running continuously allowing attendees to operate the machines while master groomers sat alongside sharing tips. A similar situation occurred with the light grooming implements where Gators, Grizzlys and snowmobiles were present to drag the various follow-behind equipment.
"Most events I attend give you about 10 minutes in a snow cat, here I was able to spend an hour in the driver's seat with an expert answering questions and learning skills", said Brian Long, Aspen Groomer, "I don't get that opportunity anywhere else"
The indoor sessions included grooming theory and snow science, hospitality presentations and forums, online marketing and a discussion on the guest experience. Grey Suit Retail presented on Online Marketing and Web Design and followed up with 20 minute 1-on-1 sessions to review attendees' actual websites. Guest Research led a lively discussion around the differences between guest satisfaction and guest loyalty.
"The agenda was packed with great information," said Nate Harvey, Great Glen Trails, "Designated times for networking, open air talks during after hours, private sessions with the exhibitors, and lots of choices for in-conference programs." 
The Conference concluded with Keynote speaker two time Olympian and member of the US Ski Team, Liz Stephen, who discussed the importance of family and her home ski area support while on the road in Europe for 5 months each season. Sponsors of the event include Aurora Insurance, Pisten Bully, Rossignol, HKD Snowmakers, and Grey Suit Retail.

Available presentations are posted to the Conference Archives page.
Internet Marketing & Mobile Web Design

Cross country ski trails in the mountains of Norway.
The CCSAA Conference session entitled Online Marketing & Mobile Web Design was presented by David Lively of Grey Suit Retail. The presentation reinforced the need to get with it regarding online marketing and mobile web design because 96% of Smartphone users research a product or service on their device!
Grey Suit Retail also conducted private workshops that were conducted for 13 CCSAA members in a 1-on-1 fashion. Lively analyzed the member websites in advance and gave them specific and individual info on responsive website design, good navigation, mobile readiness, commerce tools, and social media execution respectively. The 20-minute sessions were deemed invaluable for those that participated.
Denise Wade of Lone Mountain Ranch in MT commented that the session was really helpful and there were positive takeaways about our website." Nate Harvey of Great Glen in NH stated "It was time well spent. I brought back some ideas on making social media more effective for us to consider." Therese Dayton of Breckenridge Nordic in Colorado said "they were professional, helpful without putting any pressure on us, really like their style, they are up on trends, user friendly, and had great ideas for us all."
Lively commented that "the XC ski area industry needs to upgrade its communication to its future guests and customers in the way that these customers expect to be communicated with."
CCSAA Eastern Meeting 11/2/16

The CCSAA Eastern Meeting is scheduled for November 2, 2016 at Eastman in NH. This meeting will provide a great opportunity for networking with your peers and professional development for your ski area staff.

Membership Renewal 6/30/16
Rates have increased by 5% for the new season.  
Capital Watch

T he April issue of the NSAA Capital Watch ha s info about workers compensation for volunteers in Utah and the USFS ruling on mitigating environmental impacts on projects. Click  April Capital Watch
2016-17 Season Renewal Prize Drawing

Membership renewal is underway. Dues are to be paid by end of June. Incentive for payments made on time is a prize drawing to win 2 years of FREE dues! The level of free dues will be determined by the amount of dues paid for 2016-17. Check your email for the new season invoice. Or email CCSAA and ask for your invoice.

2015-16 Season CCSAA snowflake
  1. Office Efficiency 
  2. Online Portal
  3. Leveraged Buying
  4. Educational Resources
  5. Grooming & Hospitality Certification
  6. 1K Website Visits