February 2024

Welcome to the North Main Street Business District Monthly Newsletter. If you are a North Main business owner, property owner, or employee and would like to share your news, celebrations, and updates please send them to Kirsten Aherron (RDA Communications and Events Manager), at kirsten@riverdistrictassociation.com. And please share this newsletter and the North Main Facebook page!

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https://www.riverdistrictassociation.com/additional-business-districts

Join us to learn about the North Main Business District 

In the fall of 2023 The Urban Land Institute (ULI) brought in a Technical Assistant Panel (TAP) to do research, talk to community memebers, business owners, and other stakeholders to create suggestions on how to move forward revitalizing the North Main Business District.  ULI is an institute that has harnessed the multidisciplinary expertise of its members to help communities solve challenging land use, development, and redevelopment issues on behalf of government agencies and community-based nonprofits. 


The team will be returning on Thursday, February 22nd at 6:00pm at the Salvation Army (123 Henry Street)  to share their results. Please join us to hear their findings. Please see the attached flyer for registration information or register here.


Snacks provided!


True North Speaker Series

The River District Association and the North Main Business District invite you to join us monthly starting in August to hear from amazing, innovative and influential local Black women. Each month, on the 3rd Wednesday at 12 noon tune into the North Main Business District Facebook page for a live interview to hear the inspiring life stories of these women. We have ten great speakers lined up. Then in June 2024 we will have a live in-person panel interview with all 10! We can't wait for you to join us.


Link to North Main Business FB page: https://www.facebook.com/northmaindistrict


The True North Speaker Series is now aired weekly on RGM TV Channel 16!


Watch it on Monday, Wednesday, and Friday at 12 pm.

Save the date for the True North Speaker Series Panel Discussion. It will be an amazing celebration of all the speakers, and a chance to lift up the amazing Black women of our region. Stay tuned...


June 19th! Details to come!

Tune into amazing interviews!

January 2024 True North Speaker Series Episode: Shakeva Frazier

Shakeva Frazier is the founder of Kick it with JESUS, a local nonprofit in Danville Virginia, that was started to help those in her community overcome harmful addictions. KIWJ began as a ministry where anyone could come to the one-hour session, every Saturday at 5 p.m., to get some food, The Word and resource information. Frazier realized through the sessions, that resources were needed to help persons sustain and maintain a clean journey, and so she began to have resource fairs in her neighborhood. This required community engagement with those who lived there, and the help of local organizations showing up at these events. She quickly realized that obtaining a 501c3 could definitely help offset cost, as she was a single mother of five, and living below poverty guidelines. She was able to raise the money and the ministry became a nonprofit in 2011. Although she continued and continues to be an activist, the use of the nonprofit came lax. She is now looking to brand it and bring the life back to it to continue to help others.


The ministry did serve a purpose by propelling her into the community given title “Community Organizer and Activist.” She has helped in various community comraderies such as; Bibleway Cathedral Community Law Enforcement Partnership Day, Community Engagement Days, Thanksgiving Community Feast, Close the Hoods Movement, Danville Redevelopment and Housing Authority community events, AmeriCorps service worker, and so much more.


Frazier has received numerous awards in her community for being a community activist. Some to mention are the Danville Riverview Rotary Paul Harris Fellow Award (22), Danville Police Department Partnership Award (22), Citizen of the month (22), featured in the local town magazine Showcase because of her youth work, and many more. Frazier serves as Board member and Sergeant in Arms in the local Riverview Rotary. She serves on the Truth and Racial Healing committee as well, and in many other capacities in her city. She is the mother of five, grandmother of one.


More True North Episodes:

December 2023

Felice McWilliams

November 2023

Crystal Cobbs

October 2023

Chief Shelby Irving

September 2023

Kitteria Mayo

August 2023

Everlena Ross

Business Resource: Grow with Google

Main Street America and Grow with Google are teaming up to help business owners in small towns gain new skills through local Digital Coaches.


Grow with Google Digital Coaches are local marketing experts who help diverse small businesses grow. They offer live training and hands-on coaching on topics like how to connect with customers, sell products online, and improve business productivity – for free.


Together, Main Street America and Grow with Google have on-boarded 10 new Digital Coaches to lead free trainings and empower small businesses with skills to grow.


Learn more and meet the coaches here: https://bit.ly/3MW4xlU 

Small Business Development Center

Did you know that the Longwood Small Business Development Center offers a wide variety of webinars (many of them FREE, some with a small fee), as well as one on one business consulting. If you need help thinking through a business plan, or how to expand your business, the SBDC is a great resource.


Check out what's offered at: www.sbdc-longwood.com

About the North Main Business District

The North Main District is from Riverside Drive, up North Main Hill to Thomas Street. For those wishing to stay up to date on revitalization in the North Main District, you can follow the Facebook page: Facebook.com/northmaindistrict


The River District Association (RDA) is excited to be piloting an initiative that will bring the revitalization programming that has been successful in the River District to the North Main Business District. The work in the River District will continue with the same energy and focus. RDA will help facilitate community led visions for the North Main Business District, and provide support through existing programming such as the Dream Launch Bootcamp, Facade Improvement Grants, and more.  

About the River District Association

The River District Association (RDA), formerly Downtown Danville Association, was formed in 1999 to coordinate efforts to revitalize the downtown Danville, Virginia community, now called the River District. RDA is comprised of a volunteer Board of Directors which includes representatives from River District businesses and property owners, the City of Danville, and other community stakeholders.

Our city enjoys accredited status under the Virginia Main Street Program. The program is over 20 years old and is recognized nationally as the most successful formula for downtown revitalization. We are committed to the Main Street Four-Point Approach™ of organization, promotion, design, and economic vitality.


RDA follows the Main Street model to coordinate the public-private partnerships required to revive Danville's River District and now, other Neighborhood Business Districts (NBD). We work with the City of Danville, area businesses, and institutions to develop programs and events to get the community working together; to market the area's unique assets; to get the district in top physical shape; and to attract and retain businesses.