Departmental Weekly Update
Great Work NSFR!

This week, the American Heart Association announced that North Shore Fire/Rescue in conjunction with Milwaukee County Office of Emergency Management-EMS Division have recieved the American Heart Association's Mission Lifeline EMS Gold Award for 2018. The award recognizes EMS providers that provide heart attack patients with 90 minute window from first medical contact to restoration of blood flow of occluded vessels in 90 minutes or less 75% of the time. This is the second consecutive year the EMS system has recieved this award.

Each year, more than 250,000 people across the U.S. experience an ST elevation myocardial infarction (STEMI), the deadliest type of heart attack, caused by a blockage of blood flow to the heart that requires timely treatment. To prevent death, it's critical to restore blood flow as quickly as possible, either by mechanically opening the blocked vessel or by providing clot-busting medication.

"This award marks an incredible accomplishment, representing the significant coordination of a cast of individuals from the 911 calltaker, the paramedics in the field our OEM Command Duty Officers and the receiving hospital's emergency department and cardiology staff," said M. Riccardo Colella,DO,MPH, OEM-EMS Medical Director. "We are proud to be recognized for achieving such success in following evidence-based guidelines in the treatment of people who have severe heart attacks."
Have You Downloaded Pulsepoint?

Did you know it's been two years since North Shore Fire/Rescue and it's partner agencies implemented Pulsepoint? PulsePoint  is a  mobile phone   application  that allows users to view and receive alerts on calls being responded to by  fire departments  and  emergency medical services . The app's main feature, and where its name comes from, is that it sends alerts to users at the same time that  dispatchers  are sending the call to emergency crews. [1]  The goal is to increase the possibility that a victim in  cardiac arrest  will receive  cardiopulmonary resuscitation  (CPR) quickly. The app uses the current location of a user and will alert them if someone in their vicinity is in need of  CPR . [2]  The app, which interfaces with a fire departments dispatch center, will send notifications to users only if the victim is in a public place and only to users that are in the immediate vicinity of the emergency.

A Strategic Goal of North Shore Fire/Rescue in 2018 is to increase the number of bystanders that perform CPR and are able to apply an automatic external defibrillator (AED) when a fellow citizen is in need of aid. Pulsepoint is one of the tools we have implemented to help us achieve our goal. Head to your mobile device's app store to download this live saving tool and help save lives! 

Weekly Summary
  • The Fire Department Board of Directors met on Tuesday June 12 and took the following action:
      • Recognized retired Village of Shorewood President and North Shore Fire Department Board of Director Guy Johnson for his service on the Board since 2006. Mr. Johnson was awarded with a Board of Directors Badge from the Department.
      • Approved a contract for replacement of siding and windows at Fire Station 81 in Brown Deer.
      • Approved a contract with Reliant Fire Apparatus/Genesis Rescue Systems for replacement of auto extrication tools. 
      • Rejected the four bids for remodeling of Fire Station 84 in Whitefish Bay. Department Staff and the Village of Whitefish Bay are currently meeting to evaluate adjusting the scope of the project in an effort to bring it within budget.
  • Chief Whitaker and Battalion Chief Maydak met with City of Glendale staff to update processes for building/occupancy plan submittal and inspections with the goal to improve service to the customers, ensuring the inspection staff supports the building owners in getting well built, code compliant work from contractors and maintaining life safety in the community.
  • All Line Staff continue to be scheduled for critical skill evolution training at the Joint Fire Training Center with staff from Wauwatosa and West Allis Fire Departments. The three Departments are working to improve standardization of operations to improve response efficiency and citizen and responder safety.
  • The Department's Battalion Chiefs and representatives from the seven North Shore law enforcement agencies along with University of Wisconsin-Milwaukee Police Department attended a fire cause and origin investigation training put on by the Wisconsin Department of Justice - Office of the State Fire Marshal at Fox Point Police Department this week. The goal of the training was to provide a review of cause and origin determination techniques and provide a forum for all agencies to discuss common issues relating to fire cause and origin determination with the State Fire Marshal's Office.
  • 4 people were injured in a motor vehicle crash during morning rush hour on I-43 Northbound just south of Good Hope Rd on June 11. The crash resulted in the full closure of the freeway for about 30 minutes.
Calls for Service This Week
Incident Type
Incident Count
Weekly Average (2017)
Emergency Medical
Weekly Average (2017)
Priority 1 & 2 Calls
Meeting Response Goal of 7:02
(goal of 90%)
Average Response Time
Priority 1 & 2 Calls
5 minutes 40 seconds
(goal of 6 minutes)

*Priority 1 & 2 calls are calls for service which the Department sends an initial responding unit to a scene with lights and sirens operating. Priority 3 calls are responses that are considered non-emergent.

Documents of Interest

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