Our features during July and August 2023 will focus on what nonprofits should be doing to raise awareness about what they do in their communities. Visit our website to find a list of resources to support your marketing initiatives. |
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5 marketing challenges only nonprofits understand |
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by Jennifer Dublino, contributor at Business.com
No one understands the challenges of effective marketing on a shoestring budget quite like a nonprofit. Nonprofits want every possible dollar to go to their cause, not marketing. However, it’s challenging to bring in donations without spending some money.
Virtually any nonprofit’s primary goals are straightforward: gain supporters and turn those supporters into donors. However, accomplishing these goals isn’t as straightforward, because it’s challenging to communicate urgency to a nonprofit’s target audience and it’s difficult to develop a consistent, actionable plan everyone can agree on.
While nonprofits share some of the same overall marketing challenges as other businesses, they’re uniquely affected. Other challenges are entirely exclusive to nonprofits.
We’ll explore five marketing challenges you might face as a nonprofit and offer suggestions to overcome them so you can successfully support your cause.
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The nonprofit’s target audience is too broad. Today, people are bombarded by news of wars and disasters on a 24-hour news cycle, and it can be challenging to impress them with your cause’s unique urgency.
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Understanding burnout and its impact on employees |
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by Christy Frazier Shepard, managing partner, Planning Plus, LLC
According to a recent survey, burnout is on the rise globally, but particularly in the United States. The Future Forum Pulse survey revealed that burnout among the workforce rose by 8 percent globally and by 16 percent in the United States between May 2022 and August 2022. The rates were higher among middle managers.
With rising rates of employees reporting symptoms of burnout, organization leaders have been grappling with how to address the syndrome in the workplace. One good place to start is by gaining a deeper understanding of burnout.
What is burnout?
Burnout can be difficult to describe. However, it’s not a medical condition. According to the APA Dictionary of Psychology, burnout is defined as “physical, emotional or mental exhaustion, accompanied by decreased motivation, lowered performance and negative attitudes towards oneself and others.”
Often, people do not know they’ve reached burnout until they cross the line between “really tired” and “too exhausted to function.” Other people might be the type of personality who likes to stay busy and might not recognize when they are doing too much.
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The Lilly Family School of Philanthropy at IUPUI has appointed Tyrone McKinley Freeman as the Glenn Family Chair in Philanthropy. Freeman is an associate professor of philanthropic studies and adjunct associate professor of Africana Studies. |
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The Lilly Family School of Philanthropy at IUPUI has named Young-joo Lee as the Eileen Lamb O’Gara Chair in women’s philanthropy and a professor of philanthropic studies. Lee previously was a professor and nonprofit management director at the University of Central Florida. |
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The Lilly Family School of Philanthropy at IUPUI has appointed Michael Moody as professor of philanthropic studies. Moody has served as the first holder of the Frey Foundation Chair for Family Philanthropy at the Dorothy A. Johnson Center for Philanthropy at Grand Valley State University. |
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Hoosier Cancer Research Network has named Mark Ingold chief financial officer. Ingold previously was vice president of finance at Indiana State Medical Association. |
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Goodwill of Central & Southern Indiana has promoted Kevin Banks to director of transportation. Banks previously was manager of logistics and supply chain. |
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Goodwill of Central and Southern Indiana has promoted Sheila Dollaske to regional director of strategy and people analytics. Dollaske previously was regional director of mission and education. |
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United Way of Central Indiana is awarding $10.5 million in grants to 34 organizations from its Family Opportunity Fund. The fund supports the integration of services that improve the education, financial stability and overall health and well-being of families. See recipients
The Mind Trust has released a new report after analyzing ILEARN and SAT assessment results. The report, which assesses how well public schools throughout Indianapolis are doing, revealed many of the city's highest performing public schools are charter and innovation schools, especially for Black, Latino, and low-income students. Learn more
Communities in Schools of Indiana has been awarded $1.2 million to expand its integrated student supports model into seven schools in Indianapolis and two in Lafayette. The funds will allow the organization to hire a trained site coordinator at the schools to organize and provide coordinated resources to students. Read more
Brooke's Place for Grieving Young People has announced a partnership with Indianapolis Indians Charities to support Camp Healing Tree — a weekend camp for youth ages 7 through 17 who have experienced the death of a loved one. The partnership includes a $10,000 grant, a Rowdie appearance at Camp Healing Tree, and in-park experiences at Victory Field. Learn more
Foster Success, an Indianapolis nonprofit that serves foster children, is expanding its services into Arizona, Ohio, and Maryland. The organization has formed a second nonprofit, Foster Success Education Services https://fosteredservices.org/ to oversee the work and hire employees at the new locations. Learn more
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Save the date! IYI's 2023 KIDS COUNT ® conference has been scheduled for Nov. 14-15. Keynote speaker for the event is the internationally known science educator and entertainer Bill Nye. Presented by the Indiana Youth Institute. Learn more and register A limited number of scholarships are available. Apply through Aug. 31
Unleash AI’s potential: 5 practical strategies for year-end fundraising success webinar on Aug. 29 at 1 p.m. Learn effective strategies for year-end fundraising gain insights on the potential of artificial intelligence to assist in your efforts. Presented by Nonprofit Tech for Good. Cost: Free. Register
5 strategies for stronger relationships to raise more at end-of-year webinar on Aug. 29 at 2 p.m. As the end of the year nears, learning how to maximize your fundraising efforts is crucial. Explore strategies that are designed to boost end-of-year fundraising efforts. Presented by Donor Perfect. Cost: Free. Register
Junior League of Indianapolis (JLI) community open house on Aug. 30 from 5:30-7:30 p.m. at 8425 Woodfield Crossing Blvd. Attendees will connect with representatives from local nonprofit organizations that serve youth in foster and kinship care, learn about volunteer opportunities, and gain information on JLI's grants. Register
IndyVolved on Sept. 14 at 4:30-8 p.m. at Victory Field, 501 W. Maryland St. Meet and connect with 100 non-profit and civic-minded organizations that are making a difference in Indy. Learn how to serve as a volunteer, lead on a board, or discover a new passion project. Presented by IndyHub. Cost: Free. Register
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Carmel Clay Parks & Recreation needs volunteers to assist in its fall native seed project, including collecting and sorting seeds to aid in regional habitat restoration efforts through Project Wingspan.
Crooked Creek Food Pantry needs volunteers to help serve individuals and families in Pike Township and Washington Township, and patients of Eskenazi Pecar Clinic. The pantry serves about 4,500 food insecure households a month. The need is greatest on Thursday and Friday afternoons. Learn more or register
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In Portland, Oregon, nonprofits are leading the way in using trendy mini-homes as homeless shelters. But some critics question whether they distract policymakers from permanent solutions.
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Review this breakdown of overall giving behaviors, including statistics about each generation’s giving patterns, how they like to be contacted, and their preferred giving method.
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Our sponsor marketplace serves to further connect our readers with our advertisers who are focused on serving nonprofits. To learn about each sponsor's nonprofit services, click on its logo.
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FUND DEVELOPMENT
STRATEGIC PLANNING
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BANKING/
ASSET MANAGEMENT
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Nonprofit office space in great location (Butler University area)
Indiana Interchurch Center, which is centrally located in Indianapolis at 1100 W. 42nd St., has available office spaces ranging from 200 to 1,600 square feet for 501(c)3 organizations. Free parking, utilities, high-speed internet, and shared meeting rooms are included. The facility is home to a diverse group of nonprofit and church organizations that are making an impact in the community. Contact Kris Keys or call (317) 923-3617. |
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Nexus coworking spaces available
Need an affordable, community-oriented work environment? Nexus currently has open desks and dedicated desk options available in its shared coworking space. Month-to-month memberships include free meeting room credits, high-speed internet, printing, and coffee. Nexus members consist of small business owners and nonprofits that are making a positive difference in Indianapolis. Monthly memberships range from $59 to $149. Learn more
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Executive Leadership (CEO/ED/COO)
Fund Development/Marketing/PR/Advocacy
Admin Support/Clerical
Data/Research/Quality Assurance
Programs/Program Support
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