July 22, 2025

Rachel Kribbs, NonProfit Pro

Want to bring more eyes to your nonprofit’s website—without spending a dime on ads? Search engine optimization (SEO) is one of the most effective ways to increase your online visibility, attract new supporters, and build credibility for your cause. Whether you're new to SEO or simply need a quick refresh, we’ve got you covered with 10 practical, easy-to-implement tips. From keyword research to alt text and dynamic sitemaps, this guide walks you through simple changes that can make a big impact. Ready to boost your search rankings and reach more people? 

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By Dean Dorton

On July 4, 2025, President Trump signed into law the budget reconciliation bill originally named the One Big Beautiful Bill Act, which makes permanent the tax cuts introduced in the Tax Cuts and Jobs Act of 2017. Its 800-plus pages include several provisions related to charitable giving and the nonprofit sector. Let’s review some of the highlights.

Employee Retention Credit Deadline Moved Forward

The Exempt Organizations Examinations function of the IRS has been mired in reviews of unpaid employee retention credit (ERC) claims for credit or refund for years.

Prior IRS guidance on the ERC, a refundable tax credit for certain tax-exempt organizations that had employees and were affected during the COVID-19 pandemic, generally allowed organizations to claim it for 2020 tax periods by April 15, 2024, and 2021 tax periods by April 15, 2025.

The new law states that ERC refund claims filed after January 31, 2024, will be disallowed, regardless of whether the claim was timely filed or valid under prior law. In addition, the statute of limitations has been extended 6 years from the date of the claim. 

Form 1099 Reporting Thresholds

For payments made after December 31, 2025, the minimum threshold for reporting income on Form 1099 increases from $600 to $2,000. This threshold will adjust annually for inflation beginning in 2027. 

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Have you hired or promoted at your Central Indiana nonprofit? Submit through our online portal.

Riley Children’s Foundation named Courtney Roberts as CEO, effective Sept. 2. Roberts currently serves as president of the Ivy Tech Foundation. —Indiana Business Journal

The Arthur Dean Family Foundation has named Tracy Butler director of partnership strategy and investments. Butler previously served as director of postsecondary readiness at the Center of Excellence in Leadership of Learning at the University of Indianapolis.

Tracy Clark has been promoted to senior director of mission impact at Coburn Place. Clark previously served as director of supportive services.

Macie Minier has been promoted to director of strategy and evaluation at Coburn Place. Minier previously served as a program analyst.

Fathers and Families Center (FFC) will receive a three-year grant of up to $3 million from the Eli Lilly and Company Foundation to expand its programs and serve more men in the coming years. Read more

The Indy Chamber Foundation has received a $1.7 million grant from the Richard M. Fairbanks Foundation to support engagement in the Indiana Career Apprenticeship Pathway. Funds will be used for career fairs, employer outreach and development of a playbook to replicate the model statewide. 

The State of Women in Central Indiana report, released by the Women’s Fund in partnership with the Polis Center, highlights both progress and ongoing disparities for women in the region. Although women make up 52% of the population and are vital to the economy, many—especially women of color and single mothers—face challenges related to pay equity, affordable housing, childcare, health care, and representation in policymaking. Download report

The Indiana Philanthropy Alliance is launching a pilot program to offer affordable, high-quality health insurance to its members, helping nonprofits attract and retain talent. The program will debut in southwest Indiana with major support from the Welborn Baptist Foundation, which helped bring the initiative to life.

Applications are open for the fall 2025 Indianapolis Community Building Institute, a free leadership program that helps residents build skills, strengthen local connections and lead community change. The program is intended for neighborhood groups without an operating budget. Apply  

United Way of Central Indiana, in partnership with TPMA, is surveying nonprofits in central Indiana to better understand technology use, challenges and opportunities. Feedback will help guide future funding, support and shared solutions to strengthen the sector. Nonprofit leaders are encouraged to complete the survey. Complete the survey now.

Community Development workshop on Aug. 12 -14 at the Thrive Center, 971 W. US 40, Greenfield. Learn about frameworks for: community engagement, civic design, local economics, and more. Presented by Ball State University and the Community Foundation of Hancock County. Cost: $199 (includes breakfast and lunch). Register

The Latest Trends in Giving to Religion webinar on August 13 at noon. Learn the highlights from the 2025 Giving USA report and discuss the latest trends in religious giving. Presented by Lake Institute on Faith & Giving. Cost: Free. Register

Hyperautomation: Practical Tools, Strong Results webinar on August 14 at 10 a.m. Identify key use cases for nonprofit operations where hyperautomation can drive measurable efficiency and cost savings. Presented by Forvis Mazers. Cost: Free. Register https://tinyurl.com/c38rdrm8

Helping Employees Use Health Benefits Wisely webinar on Aug. 14 at noon. Employees often struggle to use their health and wellness benefits effectively. This session will highlight ways organizations can communicate the value of health plans, FSAs, and wellness initiatives while making benefits easier to navigate. Presented by Indiana Youth Institute. Cost: Free. Register

Championing Access: Best Practices for Inclusion in Human Services webinar on August 15 at 8:30 a.m. Join an enlightening discussion on advancing cultural competency and inclusion within human services organizations. Presented by United Way of Central Indiana. Cost: Free. Register

Choosing Your Cause interactive virtual training on Aug. 21 from 12:00-1:30 p.m. In this session, individuals interested in serving on a nonprofit board will explore their personal passions and learn how and where to find meaningful board service opportunities in their community. Presented by Hedges. Cost: $90. Register

Giving USA 2025 prerecorded webinar. Dr. Una Osili and Jonathan Bergdoll of the Indiana University Lilly Family School of Philanthropy provide their insights on the 2024 Giving USA report. Presented by Johnson, Grossnickle & Associates. Cost: Free. Watch

The City of Fishers is seeking volunteers for the Geist Half Marathon on September 13. Multiple opportunities and shifts are available. Groups, troops, businesses, and individuals welcome. Register 

GoFundMe Enters the DAF Game: What It Means for Everyday Giving

GoFundMe recently announced it was rolling out its version of a donor-advised fund — which it’s calling a Giving Fund. 

Fundraising Salaries Stabilize as Median Pay Outpaces Inflation

The medium U.S. fundraising salary rose from $83,000 to $87,672, a 5.6% increase that outpaced the 2.9% inflation rate. 

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