Planting the Root of Vermont Food
Rooted in Vermont
grassroots movement celebrates the ways in which all Vermonters acquire and enjoy local food. It also intends to increase consumer demand so more Vermont food can be available and accessible where most Vermonters shop.
Vermonters farmed, gardened, fished, and hunted long before craft beers and gourmet burgers entered the scene. These traditions are as core to Vermont's local food movement as purchasing food from Vermont's farmers, restaurants, schools, and stores. Rooted in Vermont celebrates and empowers all of the ways that Vermonters are part of the local food movement.
As more Vermonters engage with Rooted in Vermont and the movement spreads, grassroots outreach efforts will encourage events, social media posts, and other creative expressions that demonstrate increased demand for local food. Increased consumer demand sends a signal to the marketplace for more local food to be produced, distributed, and available to Vermonters. Purchasing local products keeps more money here in Vermont. This in turn creates jobs, supports the in-state supply chain, protects our family farms, and makes local food accessible to more Vermonters.
Rooted in Vermont has followers from all over the state on
and can be experienced by following or using the hashtag #RootedinVermont. The phrase "Rooted in Vermont" can also be used in any outreach or promotion connected to local food.