DON’T LET THE FLU CATCH UP WITH YOU
Our PEP friends at the Department for Public Health, within the Cabinet for Health and Family Services, asks for your help to remind Kentuckians to get vaccinated against the flu. 28 confirmed cases of the flu have already been reported in Kentucky this fall.

STATE NEWSCAST – FREE TO YOU
Many of you have taken advantage of the free State newscast being offered by Kentucky Today. If you would like more information, please contact Roger Alford at roger.alford@kentuckytoday.com .

WASHINGTON DC FLY-IN
Please reserve February 26-27, 2019 on your calendar for the lobbying trip to Washington, DC. We will circulate specific information as we get closer to the event.
The KBA Presents...
Social Media Myths: What to Use When
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SUPPORT
Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html .  To contact RAB, call 800-232-3131 or email member_response@rab.com .
One-Hour, Live SELLER Webinar

TUESDAY, NOVEMBER 13, 2018
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, NOVEMBER 15, 2018
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)

Presented by: Jeff Schmidt
Social media marketing includes myriad social media sites, a diversity of styles for each platform, and a veritable grab bag of ways to engage. Become the guide your clients need to help them realize their best social media success. 
Learn: 
• What actually works and doesn’t
• Where and how to spend your time
• Why Radio is the original social media

Holding Your People Accountable
Without Holding Them Hostage
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Enter as a GUEST using your FIRST AND LAST NAME.
Audio: over computer or 800-244-2500, PIN 550122#
SUPPORT
Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html .  
To contact RAB, call 800-232-3131 or email member_response@rab.com
One-Hour, Live MANAGEMENT Webinar

WEDNESDAY, NOVEMBER 28, 2018
(1:00 pm Eastern/12:00 pm Central/11:00 am Mountain/10:00 am Pacific)

Presented by: Jeff Schmidt
Is your biggest accountability issue compliance or communication? Accountability is about delivering on a commitment. It’s being responsible for an outcome, as well as a series of tasks. It’s taking initiative and delivering solid follow-through. Accountability should be a culture rather than just a consequence.
Learn to:
• Create a culture of results-ownership
• Motivate your team from ‘box-checking’ to inspired performance
• Identify ways YOU are getting in the way of your team’s success

PRESIDENT'S COLUMN
FCC ELIMINATES 80-YEAR OLD CONTRACT FILING RULE
Chris Winkle
KBA President/CEO
@kbachris
For nearly 80 years, the FCC's Rules have required broadcasters to file paper copies of various types of documents relating to the control and operation of their stations. Section 73.3613 of the FCC's Rules requires broadcasters to file with the FCC certain contracts and instruments relating to network affiliations, present or future ownership or control, and some personnel agreements, as well as local marketing agreements ("LMAs") and joint sales agreements ("JSAs"). Earlier this week, the FCC voted unanimously to eliminate this requirement.
In eliminating the requirement to file such documents with the Commission, the FCC reasoned that the paper filing rule not only imposed unnecessary burdens on stations, but was redundant with the online public file and Ownership Report requirements; as a result, the requirement did little to serve the public. 
For their part, stations must remain diligent and update their online public file contract lists within 30 days of the execution, termination, or amendment of any Section 73.3613 document. Timely filing is now particularly important because all online public file uploads are time stamped, and late uploads are easy for FCC staff to spot at license renewal time.
Though these changes will certainly save broadcasters time and resources in the long run, broadcasters should continue filing Section 73.3613 documents with the FCC for the moment. Before the full rule change can go into effect, it must be approved by the Office of Management and Budget. In the past, such approvals have typically taken many months, so this rule change may well not go into effect until sometime next year.

In this segment, Sally Kohn explains the importance and the basics of knowing your customers when it comes to managing your account list. She discusses strategies for grouping accounts by their potential for growth and useful periods of time to forecast it.

Mark Levy discusses a great way to use current news and trends to generate powerful sales ideas and concepts to take to specific prospects and clients. Make sure you check the LBS “Ad Intel” section after watching this video!

John Tkac delivers four more extremely valuable terms that you must know when calling on LOCAL auto dealers. Find out how much value you bring to a “one price dealer” and much more in this segment!
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The next required monthly test will be Wednesday, November 14@ 10:37AM (EDT) and will originate from EOC.
This eCast is Sponsored By...
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



Helpful Links
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Staff Emails:
Chris Winkle, KBA President/CEO
Karen Mucci, Director of Member Services
Liza Livers, Administrative Assistant kba@kba.org
Our PEP Sponsors...
Chris Winkle
KBA President/CEO
Marti Hazel
KBA 2018 Chairperson